Data Quadrant Awards 2023

SMS Marketing

SoftwareReviews names ProTexting, Attentive, Twilio MessagingX, Birdeye Messaging, and Octopush SMS as SMS Marketing Data Quadrant Award Winners.

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SMS Marketing

Data Quadrant

Data Quadrants are proudly founded in 100% user review data and are free of traditional "magical" components such as market presence and analyst opinion, which are opaque in nature and may be influenced by vendor pressure, financial or otherwise.

The SoftwareReviews Data Quadrant evaluates and ranks products based on feedback from IT and business professionals. The placement of a software in the Data Quadrant indicates its relative ranking as well as its categorization.

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A thorough evaluation and ranking of all software in an individual category to compare software across every dimension.

user satisfaction rankings
|
vendor capability comparisons
|
business value scores
|
individual feature evaluations
|
emotional connection to products

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30+ pages

Note Software product placement is based on the scores provided by users, recency of the reviews, and review volume. Axes are dynamically adjusted based on the minimum and maximum values in the data set.

Evaluate the Complete

Software Experience

When distilled down, the software experience is shaped by both the experience with the software and the relationship with the vendor. Evaluating enterprise software along these two dimensions provides a comprehensive understanding of the product and helps identify vendors that can deliver on both.

Product Features and Satisfaction

The satisfaction is captured in the overall satisfaction score, which is driven by the likelihood of users to recommend the software, combined with user satisfaction across top product features.

Vendor Experience and Capabilities

The vendor relationship is calculated in a weighted average of the satisfaction scores tied to vendor capabilities (e.g. software implementation, training, customer support, product roadmap) as well as emotional response ratings toward the vendor (e.g. trustworthy, respectful, fair).

Gold Medalists

19Reviews

ProTexting

ProTexting helps communicate with contacts more efficiently through a suite of highly interactive SMS marketing campaigns. The cell phone has become a permanent companion in our daily lives. This is why text messaging is the best way at the moment to reach groups of people with the same message instantly. Text message is personal and is pretty much guaranteed that it will be read by the recipient. The technology empowers you to drive traffic to your business and bring in more sales by sending special offers straight to your clients' mobile phones.

9.4

Composite
Score

+100

Emotional
Footprint

95%

Likeliness to
Recommend

Likeliness
to Recommend

Write a Review

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15+
pages

12Reviews

Attentive Mobile Inc

Attentive

Attentive is a personalized text messaging platform built for innovative e-commerce brands. Attentive is a comprehensive text message marketing solution, driving 18.5% of total online revenue for businesses by creating thoughtful SMS experiences. Using real-time behavioral data, Attentive automatically sends engaging text messages to each subscriber at every step of the customer lifecycle.

9.1

Composite
Score

+97

Emotional
Footprint

92%

Likeliness to
Recommend

Likeliness
to Recommend

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Product Report

15+
pages

41Reviews

Twilio

Twilio MessagingX

Send and receive messages at scale with Messaging APIs. Twilio Messaging supports cloud-scale APIs for SMS, WhatsApp, and chat. Twilio's Cloud communications platform provides the building blocks to add messaging, voice, and video in your web and mobile applications.

9.0

Composite
Score

+91

Emotional
Footprint

92%

Likeliness to
Recommend

Likeliness
to Recommend

Write a Review

Product Report

15+
pages

22Reviews

Birdeye

Birdeye Messaging

The single customer messaging software for your team to connect with leads and customers through texting, live chat and bulk messaging. Birdeye helps businesses grow through happy customers. Over 80,000 businesses use Birdeye every day to attract new leads with Listings, Reviews and Referrals, convert them into customers with Webchat and Appointments, and delight those customers with Surveys, Ticketing, and Insights - all in one place.

8.8

Composite
Score

+98

Emotional
Footprint

90%

Likeliness to
Recommend

Likeliness
to Recommend

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15+
pages

15Reviews

Octopush

Octopush SMS

Octopush was launched in the pursuit of being the way how mid-size businesses communicate with their customers.

8.7

Composite
Score

+93

Emotional
Footprint

84%

Likeliness to
Recommend

Likeliness
to Recommend

Write a Review

Product Report

15+
pages

Vendor Capability Awards

Availability and Quality of Training

ProTexting

Breadth of Features

Octopush SMS

Business Value Created

Twilio MessagingX

Ease of Customization

ProTexting

Ease of Data Integration

ProTexting

Ease of IT Administration

TextMagic

Ease of Implementation

Attentive

Product Strategy and Rate of Improvement

Twilio MessagingX

Quality of Features

Twilio MessagingX

Usability and Intuitiveness

Twilio MessagingX

Vendor Support

ProTexting

Vendor Capability Awards

Availability and Quality of Training

ProTexting

Breadth of Features

Octopush SMS

Business Value Created

Twilio MessagingX

Ease of Customization

ProTexting

Ease of Data Integration

ProTexting

Ease of IT Administration

TextMagic

Ease of Implementation

Attentive

Product Strategy and Rate of Improvement

Twilio MessagingX

Quality of Features

Twilio MessagingX

Usability and Intuitiveness

Twilio MessagingX

Vendor Support

ProTexting

Other Evaluated Vendors

20Reviews

TextMagic Ltd.

TextMagic

TextMagic is a business text-messaging service for sending notifications, alerts, reminders, confirmations and SMS marketing campaigns. We provide a popular SMS text messaging service used by businesses worldwide (the USA, UK, Canada & Australia). The tool makes it easy to send notifications, alerts, reminders, confirmations, and SMS marketing campaigns.

8.6

Composite
Score

+84

Emotional
Footprint

88%

Likeliness to
Recommend

Likeliness
to Recommend

Write a Review

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15+
pages

12Reviews

Text-Em-All LLC

Text-Em-All

Call-Em-All provides simplified mass texting and automated calling solutions to organizations who need to provide basic emergency messaging

8.6

Composite
Score

+91

Emotional
Footprint

86%

Likeliness to
Recommend

Likeliness
to Recommend

Write a Review

Product Report

15+
pages

24Reviews

Sendinblue

SendinBlue is a self service solution for companies to send emails and SMS. Born of the need to effectively and easily manage marketing campaigns independently, SendinBlue is for both beginners and advanced users.

8.5

Composite
Score

+91

Emotional
Footprint

88%

Likeliness to
Recommend

Likeliness
to Recommend

Write a Review

Product Report

15+
pages

17Reviews

Ez Texting

EZ Texting

EZ Texting is a SaaS company that delivers the fastest, easiest and most reliable way to connect. It has served over 165,000 customers and is a platform for business users, setting the standard for business texting. EZ Texting messaging solutions allow businesses to quickly and effectively reach and engage their mobile audiences.

8.5

Composite
Score

+89

Emotional
Footprint

87%

Likeliness to
Recommend

Likeliness
to Recommend

Write a Review

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15+
pages

11Reviews

Simple Texting

SimpleTexting

SimpleTexting is an way to send messages to customers, employees, or anyone else you need to reach. This user-friendly platform lets your team take advantage of the power of SMS. Provide customer service, text message to large groups at once, survey your employees, host sweepstakes, create automated drip campaigns and more. Start and scale your SMS efforts with our flexible pricing plans designed for businesses of all sizes. You can even manage your campaigns on-the-go with our app for iOS and Android.

8.5

Composite
Score

+92

Emotional
Footprint

89%

Likeliness to
Recommend

Likeliness
to Recommend

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15+
pages

15Reviews

Podium Corp Inc.

Podium Campaigns

Take advantage of text’s 98% open rate with SMS marketing campaigns that get a real response, and measurable results. Plus, building a prior consent opt-in list. Podium’s Interaction Management platform uses messaging to make it convenient to interact with your leads, customers, and teams along every customer touchpoint.

8.2

Composite
Score

+84

Emotional
Footprint

87%

Likeliness to
Recommend

Likeliness
to Recommend

Write a Review

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15+
pages

14Reviews

BulkSMS.com

BulkSMS

BulkSMS is a SMS messaging service provider offering two-way SMS communication services straight from your internet enabled device. The BulkSMS gateway reaches across borders and connects to over 800 mobile network operators world-wide.

8.1

Composite
Score

+87

Emotional
Footprint

88%

Likeliness to
Recommend

Likeliness
to Recommend

Write a Review

Product Report

15+
pages

12Reviews

Tatango

Tatango is the industry leader in political mass text messaging software. Our text message marketing software allows political candidates and groups build campaigns, and engage constituents through short codes with text messages.

8.1

Composite
Score

+83

Emotional
Footprint

83%

Likeliness to
Recommend

Likeliness
to Recommend

Write a Review

Product Report

15+
pages

17Reviews

Aloware

Aloware is a modern contact center solution built to triple performance with unlimited calling, texting, and automation. Aloware is the modern contact center solution for sales and support teams around the world. Our all-in-one, turnkey software gives your business the ability to engage with your customers in ways they'll love: via cell phone, text message, and social messengers.

7.5

Composite
Score

+76

Emotional
Footprint

80%

Likeliness to
Recommend

Likeliness
to Recommend

Write a Review

Product Report

15+
pages

For the full list of vendors in this space, click here.

SoftwareReviews Gold Medal Awards recognize outstanding vendors in the technology marketplace as evaluated by their users. Gold Medals are the capstone of an in-depth software evaluation report, and awarded using a proprietary, transparent methodology based on a composite satisfaction score that averages four different areas of evaluation: Net Emotional Footprint, Vendor Capabilities, Product Features, and Likeliness to Recommend. The Net Emotional Footprint Score measures user emotional response ratings of the vendor (e.g. trustworthy, respectful, fair).

Software Reports present comprehensive evaluations of software vendors on the above elements. Software buyers can use this data to make more informed, data-driven software purchasing and renewal decisions.