Attentive Mobile Inc

Attentive

Composite Score

8.0 /10

CX Score

8.1 /10

17 Reviews Write a Review

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What is Attentive?

Attentive is a personalized text messaging platform built for innovative e-commerce brands. Attentive is a comprehensive text message marketing solution, driving 18.5% of total online revenue for businesses by creating thoughtful SMS experiences. Using real-time behavioral data, Attentive automatically sends engaging text messages to each subscriber at every step of the customer lifecycle.

Company Details

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Awards & Recognition

Attentive won the following awards in the SMS Marketing category

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2024 Emotional Footprint Champion

Latest Award, 2024

Conflict Resolution

Latest Award, 2024

2024 Data Quadrant Gold Medalist

2024

5 Top Rated Capabilities

5 Top Rated Features

2024

2023 Emotional Footprint Champion

2023

Service Experience
Contract Negotiation
Conflict Resolution

2023

2023 Data Quadrant Gold Medalist

2023

8 Top Rated Capabilities

5 Top Rated Features

2023

2022 Emotional Footprint Champion

2022

Strategy and Innovation
Service Experience
Product Impact
Contract Negotiation
Conflict Resolution

2022

Attentive Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Attentive.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

95 Likeliness to Recommend

1
Since last award

100 Plan to Renew

89 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Attentive?

0% Negative

0% Neutral

100% Positive

Pros

Helps Innovate
Reliable
Performance Enhancing
Efficient Service

Feature Ratings

Average 88

Text Messaging

Scheduled Messaging

Opt-in

Marketing Analytics

Mobile Marketing Management

Application Integration

Loyalty Promotions Management

Surveys Feedback

Communication Archive

Mobile Payments

Social Media Marketing Management

Vendor Capability Ratings

Average 86

Ease of Implementation

Quality of Features

Vendor Support

Business Value Created

Usability and Intuitiveness

Breadth of Features

Availability and Quality of Training

Ease of Data Integration

Ease of IT Administration

Product Strategy and Rate of Improvement

Ease of Customization

Attentive Reviews

Aarav-Guță B.

Role: Finance
Industry: Finance
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jan 2025

Boosting Engagement with Attentive

Likeliness to Recommend

10 /10

What differentiates Attentive from other similar products?

The main difference between Attentive and other marketing platforms lies in its focus on SMS and mobile-first messaging. While many platforms offer email and social media marketing, Attentive specializes in personalized, data-driven SMS and email campaigns, which helps drive higher engagement rates. Additionally, Attentive integrates AI for deeper customer insights and provides advanced segmentation and automation, which sets it apart from others that may not offer the same level of personalization or cross-platform capabilities.

What is your favorite aspect of this product?

The main advantage of Attentive is its ability to deliver highly personalized and targeted marketing campaigns at scale. By using advanced segmentation, automation, and AI-driven insights, it enables businesses to engage customers with relevant content through SMS and email. This increases customer retention, boosts conversion rates, and improves overall marketing ROI. Additionally, Attentive’s seamless integration with other platforms helps streamline workflows, providing businesses with a more efficient and effective marketing solution.

What do you dislike most about this product?

A potential disadvantage of Attentive is its reliance on SMS and email marketing, which may not be as effective for audiences who prefer other communication channels. Additionally, its pricing may be a concern for small businesses or startups with limited budgets. The platform also requires a learning curve to fully leverage its advanced features, which could be time-consuming for new users.

What recommendations would you give to someone considering this product?

Overall, Attentive stands out as a powerful marketing platform that focuses on personalized SMS and email campaigns to boost customer engagement. Its advanced features, such as AI-driven insights, automation, and segmentation, make it highly effective for targeting specific customer groups. While its pricing and reliance on mobile channels may not suit every business, its ability to drive higher conversion rates and improve marketing ROI makes it a strong choice for companies looking to enhance their customer communication strategies.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Role: Sales Marketing
Industry: Retail
Involvement: End User of Application

Validated Review

Anonymous Reviewer

Submitted Jan 2024

SmS marketing for the future!

Likeliness to Recommend

10 /10

Pros

Helps Innovate
Efficient Service
Continually Improving Product
Reliable

Andrea G.

Role: Sales Marketing
Industry: Food and Beverage
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Dec 2023

Quick and painless integration

Likeliness to Recommend

10 /10

What differentiates Attentive from other similar products?

Attentive has focused on acquiring products which enhance the foundational platform and provide solutions to client problems.

What is your favorite aspect of this product?

The monthly business trainings, case studies and release presentations.

What do you dislike most about this product?

Tags do not fully integrate with Tableau

What recommendations would you give to someone considering this product?

Attentive is a best in class solution for sms/mms. Great complementary channel to email.

Pros

Helps Innovate
Continually Improving Product
Respectful
Includes Product Enhancements

Attentive

What is Attentive?

Company Details

Need Assistance?

Awards & Recognition

2024 Emotional Footprint Champion

2024 Data Quadrant Gold Medalist

2023 Emotional Footprint Champion

2023 Data Quadrant Gold Medalist

2022 Emotional Footprint Champion

Attentive Ratings

95 Likeliness to Recommend

1 Since last award

100 Plan to Renew

89 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+92 Net Emotional Footprint

How much do users love Attentive?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Text Messaging The capability to send messages by SMS in addition to email.

Scheduled Messaging Scheduling of one-time, multiple, or repeated messaging.

Opt-in Provides an opt-in option for potential subscribers.

Marketing Analytics Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

Mobile Marketing Management Includes ability to manage SMS, mobile application marketing, and push notifications on a variety of end user devices.

Application Integration Includes functional and data integration with common applications such as CRM, CSM, ERP, email, etc.

Loyalty Promotions Management The solution has a comprehensive loyalty module that also supports both fixed and real-time promotions, impacting pricing or product availability

Surveys Feedback Enables surveys/feedback forms to be sent to customers​

Communication Archive Includes complete conversation or thread archiving capabilities for historical reporting, investigation, audit, and compliance purposes.

Mobile Payments The ability to process mobile payments from a mobile wallet or other mobile phone payment app

Social Media Marketing Management Ability to push content and pull leads from popular social media networks and manage social properties; aggregate and analyze social data for trend reporting.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Attentive Reviews

Aarav-Guță B.

Boosting Engagement with Attentive

Likeliness to Recommend

Pros

SmS marketing for the future!

Likeliness to Recommend

Pros

Andrea G.

Quick and painless integration

Likeliness to Recommend

Pros

Most Popular Attentive Comparisons

AppNomu

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Brevo

TrueDialog

Birdeye

ProTexting

1
Since last award

1
Since last award

Feature Ratings

Text Messaging

Scheduled Messaging

Opt-in

Marketing Analytics

Mobile Marketing Management

Application Integration

Loyalty Promotions Management

Surveys Feedback

Communication Archive

Mobile Payments

Social Media Marketing Management

Vendor Capability Ratings

Ease of Implementation

Quality of Features

Vendor Support

Business Value Created

Usability and Intuitiveness

Breadth of Features

Availability and Quality of Training

Ease of Data Integration

Ease of IT Administration

Product Strategy and Rate of Improvement

Ease of Customization