Twilio

Twilio MessagingX

Composite Score

8.3 /10

CX Score

8.2 /10

61 Reviews Write a Review

Claim Software

What is Twilio MessagingX?

Send and receive messages at scale with Messaging APIs. Twilio Messaging supports cloud-scale APIs for SMS, WhatsApp, and chat. Twilio's Cloud communications platform provides the building blocks to add messaging, voice, and video in your web and mobile applications.

Company Details

Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

Twilio MessagingX won the following awards in the SMS Marketing category

Filter By

Twilio MessagingX Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Twilio MessagingX.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

1
Since last award

94 Plan to Renew

3
Since last award

76 Satisfaction of Cost Relative to Value

2
Since last award

{y}

{name}

Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+81 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Twilio MessagingX?

6% Negative

5% Neutral

89% Positive

Pros

Reliable
Enables Productivity
Performance Enhancing
Security Protects

Feature Ratings

Average 84

Text Messaging

Scheduled Messaging

Communication Archive

Application Integration

Opt-in

Surveys Feedback

Mobile Marketing Management

Social Media Marketing Management

Mobile Payments

Marketing Analytics

Loyalty Promotions Management

Vendor Capability Ratings

Average 87

Quality of Features

Business Value Created

Product Strategy and Rate of Improvement

Usability and Intuitiveness

Ease of Data Integration

Breadth of Features

Ease of Implementation

Vendor Support

Availability and Quality of Training

Ease of Customization

Ease of IT Administration

Twilio MessagingX Reviews

Folashade A.

Role: Sales Marketing
Industry: Finance
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Dec 2024

We are engaging with customers more effectively.

Likeliness to Recommend

10 /10

What differentiates Twilio MessagingX from other similar products?

The ability to reach customers and sales prospects across most countries globally via SMS communication , is the most appealing and differentiating part of Twilio in my opinion.

What is your favorite aspect of this product?

The part of Twilio I find most enjoyable is the fact that we can use it for messaging and engagement purposes, across a variety of platforms , not just SMS. Currently, we use Twilio on platforms like Telegram and Facebook messenger for automated , mass engagement with target sales prospects and customers.

What do you dislike most about this product?

Twilio is a highly technical platform to use. Majorly ,it is difficult to implement by users without a developer background. On the second hand, when we have used Twilio for marketing purposes, I am of the opinion that we do not get adequate analytics about how the target audience integrate with our Twilio content across platforms.

What recommendations would you give to someone considering this product?

From the perspective of a marketing professional, Twilio accelerated the platform options we have to communicate with customers via messages.

Pros

Reliable
Performance Enhancing
Enables Productivity
Unique Features

Cons

Less Friendly Negotiation

Richard R.

Role: Operations
Industry: Consulting
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Nov 2024

"Powerful Messaging Platform, But Steep Learning C

Likeliness to Recommend

8 /10

What differentiates Twilio MessagingX from other similar products?

Global reach: Twilio enables businesses to reach customers in over 180 countries, providing worldwide connectivity9.

What is your favorite aspect of this product?

flexibility in messaging options. Twilio MessagingX supports both one-way transactional messaging and two-way conversational messaging, providing users with various ways to interact with their audience across multiple channels like SMS, WhatsApp, and Facebook Messenger.

What do you dislike most about this product?

Twilio is not a user-friendly, drag-and-drop tool. It's primarily designed for developers, which means non-technical users will find it extremely challenging to implement3. The platform requires substantial programming knowledge to fully utilize its features.

What recommendations would you give to someone considering this product?

Twilio MessagingX is powerful but can be complex to set up and use. If you have a strong development team, you'll be able to leverage its full potential. If not, be prepared for a steep learning curve or consider simpler alternatives6.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Shams A.

Role: Sales Marketing
Industry: Communications
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Nov 2024

Great Product & Best Support Team.

Likeliness to Recommend

8 /10

What differentiates Twilio MessagingX from other similar products?

Twilio differentiates because it gives us the flexibility to customize our messaging while reaching customers worldwide. With its reliable infrastructure and easy integration, it’s perfect for enterprises that need scalable solutions across multiple digital channels and mediums.

What is your favorite aspect of this product?

The best part about MessagingX is how customisable it has been for us from sending an SMS, WhatsApp messages, or more, it knows exactly what your business needs and solves for it all, while ensuring we can reach customers around the world.

What do you dislike most about this product?

As our messaging volumes increase, we were hoping for discounts on outgoing messages, but Twilio MessagingX offers very little in that regard. They should consider revising their pricing structure.

What recommendations would you give to someone considering this product?

It's a great product, everyone's been using it and it always have been helpful and the world more or less says the same. They have a great customer support and I beleive Twilio MessagingX would be a great addition to one's enterprise communication needs.

Pros

Helps Innovate
Reliable
Enables Productivity
Unique Features

Twilio MessagingX

What is Twilio MessagingX?

Company Details

Need Assistance?

Awards & Recognition

2024 Data Quadrant Gold Medalist

2023 Data Quadrant Gold Medalist

2022 Data Quadrant Gold Medalist

Twilio MessagingX Ratings

89 Likeliness to Recommend

1 Since last award

94 Plan to Renew

3 Since last award

76 Satisfaction of Cost Relative to Value

2 Since last award

Emotional Footprint Overview

+81 Net Emotional Footprint

How much do users love Twilio MessagingX?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Text Messaging The capability to send messages by SMS in addition to email.

Scheduled Messaging Scheduling of one-time, multiple, or repeated messaging.

Communication Archive Includes complete conversation or thread archiving capabilities for historical reporting, investigation, audit, and compliance purposes.

Application Integration Includes functional and data integration with common applications such as CRM, CSM, ERP, email, etc.

Opt-in Provides an opt-in option for potential subscribers.

Surveys Feedback Enables surveys/feedback forms to be sent to customers​

Mobile Marketing Management Includes ability to manage SMS, mobile application marketing, and push notifications on a variety of end user devices.

Social Media Marketing Management Ability to push content and pull leads from popular social media networks and manage social properties; aggregate and analyze social data for trend reporting.

Mobile Payments The ability to process mobile payments from a mobile wallet or other mobile phone payment app

Marketing Analytics Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

Loyalty Promotions Management The solution has a comprehensive loyalty module that also supports both fixed and real-time promotions, impacting pricing or product availability

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Twilio MessagingX Reviews

Folashade A.

We are engaging with customers more effectively.

Likeliness to Recommend

Pros

Cons

Richard R.

"Powerful Messaging Platform, But Steep Learning C

Likeliness to Recommend

Pros

Shams A.

Great Product & Best Support Team.

Likeliness to Recommend

Pros

Most Popular Twilio MessagingX Comparisons

AppNomu

Brevo

TrueDialog

Birdeye

ProTexting

BulkSMS

1
Since last award

3
Since last award

2
Since last award

Feature Ratings

Text Messaging

Scheduled Messaging

Communication Archive

Application Integration

Opt-in

Surveys Feedback

Mobile Marketing Management

Social Media Marketing Management

Mobile Payments

Marketing Analytics

Loyalty Promotions Management

Vendor Capability Ratings

Quality of Features

Business Value Created

Product Strategy and Rate of Improvement

Usability and Intuitiveness

Ease of Data Integration

Breadth of Features

Ease of Implementation

Vendor Support

Availability and Quality of Training

Ease of Customization

Ease of IT Administration