Data Quadrant Awards 2023

Content Marketing

SoftwareReviews names StoryChief, Contently Marketing Platform, Decap CMS (formerly Netlify), Strapi, and Contentful as Content Marketing Data Quadrant Award Winners.

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Content Marketing

Data Quadrant

Data Quadrants are proudly founded in 100% user review data and are free of traditional "magical" components such as market presence and analyst opinion, which are opaque in nature and may be influenced by vendor pressure, financial or otherwise.

The SoftwareReviews Data Quadrant evaluates and ranks products based on feedback from IT and business professionals. The placement of a software in the Data Quadrant indicates its relative ranking as well as its categorization.

Read The In-Depth Report

A thorough evaluation and ranking of all software in an individual category to compare software across every dimension.

user satisfaction rankings
|
vendor capability comparisons
|
business value scores
|
individual feature evaluations
|
emotional connection to products

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30+ pages

Note Software product placement is based on the scores provided by users, recency of the reviews, and review volume. Axes are dynamically adjusted based on the minimum and maximum values in the data set.

Evaluate the Complete

Software Experience

When distilled down, the software experience is shaped by both the experience with the software and the relationship with the vendor. Evaluating enterprise software along these two dimensions provides a comprehensive understanding of the product and helps identify vendors that can deliver on both.

Product Features and Satisfaction

The satisfaction is captured in the overall satisfaction score, which is driven by the likelihood of users to recommend the software, combined with user satisfaction across top product features.

Vendor Experience and Capabilities

The vendor relationship is calculated in a weighted average of the satisfaction scores tied to vendor capabilities (e.g. software implementation, training, customer support, product roadmap) as well as emotional response ratings toward the vendor (e.g. trustworthy, respectful, fair).

Gold Medalists

16Reviews

StoryChief

The most user friendly all-in-one content distribution software for marketing teams, agencies and content professionals.

9.1

Composite
Score

+99

Emotional
Footprint

89%

Likeliness to
Recommend

Likeliness
to Recommend

Write a Review

Product Report

15+
pages

28Reviews

Contently

Contently Marketing Platform

Cross-functional content calendars, campaign centers, and in-platform strategy tools align teams and create better content, faster.

9.1

Composite
Score

+94

Emotional
Footprint

90%

Likeliness to
Recommend

Likeliness
to Recommend

Write a Review

Product Report

15+
pages

25Reviews

Netlify

Decap CMS (formerly Netlify)

Open source content management for your Git workflow. Use Decap CMS (formerly Netlify CMS) with any static site generator for a faster and more flexible web project.

9.1

Composite
Score

+100

Emotional
Footprint

91%

Likeliness to
Recommend

Likeliness
to Recommend

Write a Review

Product Report

15+
pages

36Reviews

Strapi

Strapi is the leading open-source headless CMS. It’s 100% Javascript, fully customizable and developer-first.

8.9

Composite
Score

+94

Emotional
Footprint

91%

Likeliness to
Recommend

Likeliness
to Recommend

Write a Review

Product Report

15+
pages

42Reviews

Contentful

The content platform for the digital-first era. It’s the modern way to manage content: Control all content from a single hub. Publish to any channel. Integrate hundreds of tools with our industry-leading app framework.

8.9

Composite
Score

+95

Emotional
Footprint

89%

Likeliness to
Recommend

Likeliness
to Recommend

Write a Review

Product Report

15+
pages

Vendor Capability Awards

Availability and Quality of Training

StoryChief

Breadth of Features

Contently Marketing Platform

Business Value Created

Contently Marketing Platform

Ease of Customization

StoryChief

Ease of Data Integration

Contentful

Ease of IT Administration

StoryChief

Ease of Implementation

Contently Marketing Platform

Product Strategy and Rate of Improvement

Contently Marketing Platform

Quality of Features

Adobe Experience Manager

Usability and Intuitiveness

StoryChief

Vendor Support

StoryChief

Vendor Capability Awards

Availability and Quality of Training

StoryChief

Breadth of Features

Contently Marketing Platform

Business Value Created

Contently Marketing Platform

Ease of Customization

StoryChief

Ease of Data Integration

Contentful

Ease of IT Administration

StoryChief

Ease of Implementation

Contently Marketing Platform

Product Strategy and Rate of Improvement

Contently Marketing Platform

Quality of Features

Adobe Experience Manager

Usability and Intuitiveness

StoryChief

Vendor Support

StoryChief

Other Evaluated Vendors

218Reviews

Automattic

WordPress.com

WordPress.com powers beautiful websites for businesses, professionals, and bloggers.

8.7

Composite
Score

+90

Emotional
Footprint

89%

Likeliness to
Recommend

Likeliness
to Recommend

Write a Review

Product Report

15+
pages

33Reviews

Adobe Systems

Adobe Experience Manager

It’s a comprehensive content management solution for building websites, mobile apps, and forms. And it makes it easy to manage your marketing content and assets.

8.7

Composite
Score

+88

Emotional
Footprint

88%

Likeliness to
Recommend

Likeliness
to Recommend

Write a Review

Product Report

15+
pages

31Reviews

Hygraph

Move away from legacy monolith solutions to the GraphQL native Headless CMS - and distribute omni-channel content at scale.

8.6

Composite
Score

+94

Emotional
Footprint

87%

Likeliness to
Recommend

Likeliness
to Recommend

Write a Review

Product Report

15+
pages

37Reviews

Storyblok

Storyblok, your last headless CMS, helps your team to tell your story and manage content for every use-case.

8.4

Composite
Score

+90

Emotional
Footprint

84%

Likeliness to
Recommend

Likeliness
to Recommend

Write a Review

Product Report

15+
pages

24Reviews

dotCMS

dotCMS Cloud

Content is the fuel for your brand experience. We deliver the most flexible API-first infrastructure, with the highest level of NoCode, so you can build, manage and deliver trusted, continuous and connected customer experiences.

8.3

Composite
Score

+87

Emotional
Footprint

84%

Likeliness to
Recommend

Likeliness
to Recommend

Write a Review

Product Report

15+
pages

20Reviews

Brandwatch, Inc.

Brandwatch

Brandwatch (combined with Falcon.io) is a digital consumer intelligence company, allowing users to analyze and utilize conversations from across the web and social media. With official access to Twitter, Reddit, and Tumblr's firehose, plus data coming from 100 million other sites, Brandwatch's historical archive includes over a trillion conversations, with 501 million new ones added every day. The platform then combines queries and AI to help you parse and analyze the data that's useful to you. From there it can be chopped, sliced, and combined to find insights you can put into action.

8.0

Composite
Score

+81

Emotional
Footprint

79%

Likeliness to
Recommend

Likeliness
to Recommend

Write a Review

Product Report

15+
pages

10Reviews

Uberflip

Drive pipeline, revenue, and retention with engaging content experiences throughout the customer journey.

8.0

Composite
Score

+80

Emotional
Footprint

87%

Likeliness to
Recommend

Likeliness
to Recommend

20Reviews

Kontent.ai

Kontent drives each step of the content production process from the initial planning phase through publication and ultimately optimization. Performance analytics maximize the value of this content with insights that drive future planning efforts and the reuse of successful content across campaigns and channels.

8.0

Composite
Score

+75

Emotional
Footprint

83%

Likeliness to
Recommend

Likeliness
to Recommend

Write a Review

Product Report

15+
pages

13Reviews

Mura

Mura CMS

Mura was created to free Marketers from the distraction of multiple tools, the worry of steep learning curves, and a clear need to tell the right story, to the right audience, at the right time—whether that be your customer or the C-Suite.

7.9

Composite
Score

+81

Emotional
Footprint

84%

Likeliness to
Recommend

Likeliness
to Recommend

Write a Review

Product Report

15+
pages

For the full list of vendors in this space, click here.

SoftwareReviews Gold Medal Awards recognize outstanding vendors in the technology marketplace as evaluated by their users. Gold Medals are the capstone of an in-depth software evaluation report, and awarded using a proprietary, transparent methodology based on a composite satisfaction score that averages four different areas of evaluation: Net Emotional Footprint, Vendor Capabilities, Product Features, and Likeliness to Recommend. The Net Emotional Footprint Score measures user emotional response ratings of the vendor (e.g. trustworthy, respectful, fair).

Software Reports present comprehensive evaluations of software vendors on the above elements. Software buyers can use this data to make more informed, data-driven software purchasing and renewal decisions.