Data Quadrant Awards 2022

Marketing Platforms - Midmarket

SoftwareReviews names Experiture, BenchmarkONE, and SALESmanago as Marketing Platforms - Midmarket Data Quadrant Award Winners.

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Marketing Platforms - Midmarket

Data Quadrant

Data Quadrants are proudly founded in 100% user review data and are free of traditional "magical" components such as market presence and analyst opinion, which are opaque in nature and may be influenced by vendor pressure, financial or otherwise.

The SoftwareReviews Data Quadrant evaluates and ranks products based on feedback from IT and business professionals. The placement of a software in the Data Quadrant indicates its relative ranking as well as its categorization.

Read The In-Depth Report

A thorough evaluation and ranking of all software in an individual category to compare software across every dimension.

user satisfaction rankings
|
vendor capability comparisons
|
business value scores
|
individual feature evaluations
|
emotional connection to products

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30+ pages

Marketing Platforms - Midmarket Data Quadrant

Note Software product placement is based on the scores provided by users, recency of the reviews, and review volume. Axes are dynamically adjusted based on the minimum and maximum values in the data set.

Evaluate the Complete

Software Experience

When distilled down, the software experience is shaped by both the experience with the software and the relationship with the vendor. Evaluating enterprise software along these two dimensions provides a comprehensive understanding of the product and helps identify vendors that can deliver on both.

Product Features and Satisfaction

The satisfaction is captured in the overall satisfaction score, which is driven by the likelihood of users to recommend the software, combined with user satisfaction across top product features.

Vendor Experience and Capabilities

The vendor relationship is calculated in a weighted average of the satisfaction scores tied to vendor capabilities (e.g. software implementation, training, customer support, product roadmap) as well as emotional response ratings toward the vendor (e.g. trustworthy, respectful, fair).

Gold Medalists

17Reviews

Experiture

Whether you are a B2B marketer looking to leverage your CRM data to attract and retain as many customers as possible – or you are a B2C marketer looking to maximize customer lifetime value – Experiture has a platform that fits your needs. Only Experiture offers software for both B2B and B2C marketers, which can leverage the data you already have to create coordinated, individualized cross-channel experiences that deliver the right message to the right audience, at the right time – without ongoing help from IT.

9.3

Composite
Score

+100

Emotional
Footprint

93%

Likeliness to
Recommend

Likeliness
to Recommend

Write a Review

Product Report

15+
pages

14Reviews

BenchmarkONE

Simple, yet elegantly intelligent, BenchmarkONE (formerly Hatchbuck) automates your sales and marketing efforts overnight. Turn emails into conversations, website visitors into handshakes, and customers into raving fans with all-in-one sales & marketing software.

8.8

Composite
Score

+98

Emotional
Footprint

85%

Likeliness to
Recommend

Likeliness
to Recommend

Write a Review

Product Report

15+
pages

15Reviews

Sales Manago

SALESmanago

SALESmanago is the only no-code, AI-driven CDXP (all in One Customer Data Platform & Customer Experience Platform) used by 2000+ midmarket and large Enterprises in 50 countries including Starbucks, Vodafone, Lacoste, New Balance, Victoria’s Secret, and many other global brands.

8.8

Composite
Score

+98

Emotional
Footprint

87%

Likeliness to
Recommend

Likeliness
to Recommend

Write a Review

Product Report

15+
pages

Vendor Capability Awards

Availability and Quality of Training

Experiture

Breadth of Features

AdRoll

Business Value Created

Experiture

Ease of Customization

AdRoll

Ease of Data Integration

AdRoll

Ease of IT Administration

BenchmarkONE

Ease of Implementation

Experiture

Product Strategy and Rate of Improvement

Experiture

Quality of Features

Experiture

Usability and Intuitiveness

Experiture

Vendor Support

TapClicks Marketing Operations Platform

Vendor Capability Awards

Availability and Quality of Training

Experiture

Breadth of Features

AdRoll

Business Value Created

Experiture

Ease of Customization

AdRoll

Ease of Data Integration

AdRoll

Ease of IT Administration

BenchmarkONE

Ease of Implementation

Experiture

Product Strategy and Rate of Improvement

Experiture

Quality of Features

Experiture

Usability and Intuitiveness

Experiture

Vendor Support

TapClicks Marketing Operations Platform

Other Evaluated Vendors

23Reviews

NextRoll, Inc.

AdRoll

Easily collect and act on your customer data from one unified platform. Convert more customers with the power of AdRoll across desktop, mobile, social, apps, and the web.

8.8

Composite
Score

+93

Emotional
Footprint

85%

Likeliness to
Recommend

Likeliness
to Recommend

Write a Review

Product Report

15+
pages

15Reviews

TapClicks Inc

TapClicks Marketing Operations Platform

The TapClicks Smart Marketing Cloud provides end-to-end business intelligence capabilities that include SEO, social and PPC reporting, automated order entry, set up and approval workflows, marketing performance analysis and the creation of interactive visual reports and presentations.

8.7

Composite
Score

+95

Emotional
Footprint

89%

Likeliness to
Recommend

Likeliness
to Recommend

Write a Review

Product Report

15+
pages

18Reviews

Constant Contact, Inc.

SharpSpring

SharpSpring tracks customers even before you know their name. We connect the dots and give you where they've been. You can then build powerful automation rules to send them dynamic content or targeted emails based on their interests.

8.5

Composite
Score

+91

Emotional
Footprint

83%

Likeliness to
Recommend

Likeliness
to Recommend

19Reviews

Acquia Inc

Acquia Marketing Cloud

Connect with your customers and drive ROI for your business with the only unified marketing cloud built on a foundation of unified customer intelligence. Boost business agility and maximize the value of your marketing by breaking down data silos (formerly AgilOne Marketing Cloud).

6.9

Composite
Score

+64

Emotional
Footprint

76%

Likeliness to
Recommend

Likeliness
to Recommend

Write a Review

Product Report

15+
pages

For the full list of vendors in this space, click here.

SoftwareReviews Gold Medal Awards recognize outstanding vendors in the technology marketplace as evaluated by their users. Gold Medals are the capstone of an in-depth software evaluation report, and awarded using a proprietary, transparent methodology based on a composite satisfaction score that averages four different areas of evaluation: Net Emotional Footprint, Vendor Capabilities, Product Features, and Likeliness to Recommend. The Net Emotional Footprint Score measures user emotional response ratings of the vendor (e.g. trustworthy, respectful, fair).

Software Reports present comprehensive evaluations of software vendors on the above elements. Software buyers can use this data to make more informed, data-driven software purchasing and renewal decisions.