What is Zeotap CDP?
Zeotap is an easy, secure and impactful Customer Data Platform (CDP) that empowers brands to integrate, unify, segment and orchestrate customer data now and in the cookie-less future, all while putting consumer privacy and compliance front-and-centre. It enables brands of all sizes to deliver personalised experiences for consumers that drive improved commercial outcomes across marketing, sales, and service.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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82 Likeliness to Recommend
100 Plan to Renew
81 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+95 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Zeotap CDP?
Pros
- Helps Innovate
- Trustworthy
- Inspires Innovation
- Respectful
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Data Aggregation
Data Enrichment
CRM Integration
Real Time Capabilities
Data Security
Omnichannel Integration
Behavioral Triggers
Dashboards, Analytics and Reporting
Vendor Capability Ratings
Ease of IT Administration
Vendor Support
Usability and Intuitiveness
Breadth of Features
Quality of Features
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of Customization
Business Value Created
Availability and Quality of Training
Ease of Implementation
Zeotap CDP Reviews
Rubén V.
- Role: Sales Marketing
- Industry: Gaming and Hospitality
- Involvement: Business Leader or Manager
Submitted Sep 2024
Very actionable and quality data
Likeliness to Recommend
What differentiates Zeotap CDP from other similar products?
Integrations and structure of the data. Also data enrichment for CRM
What is your favorite aspect of this product?
Apps data of my same vertical
What do you dislike most about this product?
Nothing in particular
What recommendations would you give to someone considering this product?
Just try it because it is almost plug and play given the large number of integrations. If it proves to add value then keep it.
Pros
- Performance Enhancing
- Enables Productivity
- Trustworthy
- Unique Features
Please tell us why you think this review should be flagged.
Simone M.
- Role: Sales Marketing
- Industry: Manufacturing
- Involvement: End User of Application
Submitted Oct 2023
Flexible and scalable in running the user journey
Likeliness to Recommend
What differentiates Zeotap CDP from other similar products?
The software also seamlessly collates data between multiple data sources allowing you to instantly activate any additional marketing channels.
What is your favorite aspect of this product?
Loads of targeted segments based on browse and purchase behavior.
What do you dislike most about this product?
No automatic dashboards for creating and tracking surveys.
What recommendations would you give to someone considering this product?
Specializes in designing and optimizing customer journeys at scale. It provides access to real-time customer data.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Jen S.
- Role: Sales Marketing
- Industry: Food and Beverage
- Involvement: End User of Application
Submitted Sep 2023
Centralized customer data repository
Likeliness to Recommend
What differentiates Zeotap CDP from other similar products?
Leveraging Zeotap CDP platform allows us to build and segment consumer profiles, and pass information downstream to our marketing partners.
What is your favorite aspect of this product?
Unified customer data collection with easy analysing and it is perfect in tracking customer's activities.
What do you dislike most about this product?
Beginners have hard time to get used to all functionalities.
What recommendations would you give to someone considering this product?
Makes the whole customer onboarding process more professional, swifter, and secure.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
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