What is Tealium AudienceStream CDP?
Unify your customer data and power real-time audience engagement with a data-first Customer Data Platform. Tealium AudienceStream CDP comes with patented visitor stitching technology that constructs highly accurate, comprehensive and actionable customer profiles. Use the data within these profiles to define high or low value customers, key engagement insights, or milestones that can then be used to create audiences.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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89 Likeliness to Recommend
100 Plan to Renew
82 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Tealium AudienceStream CDP?
Pros
- Performance Enhancing
- Enables Productivity
- Inspires Innovation
- Respectful
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Real Time Capabilities
Omnichannel Integration
CRM Integration
Behavioral Triggers
Data Enrichment
Data Security
Data Aggregation
Dashboards, Analytics and Reporting
Vendor Capability Ratings
Quality of Features
Breadth of Features
Business Value Created
Vendor Support
Availability and Quality of Training
Ease of IT Administration
Ease of Data Integration
Ease of Implementation
Ease of Customization
Usability and Intuitiveness
Product Strategy and Rate of Improvement
Tealium AudienceStream CDP Reviews
Petar'Barnes T.
- Role: Student Academic
- Industry: Education
- Involvement: End User of Application
Submitted Dec 2023
It has great Scalability and Flexibility.
Likeliness to Recommend
What differentiates Tealium AudienceStream CDP from other similar products?
Compared to some alternatives, Tealium AudienceStream stands out with its real-time data processing capabilities, enabling swift and immediate action based on incoming data streams.
What is your favorite aspect of this product?
Its scalable architecture and flexible integration options cater to businesses of varying sizes and complexities, adapting to evolving data needs.
What do you dislike most about this product?
While powerful, the comprehensive features of AudienceStream might come at a higher cost, which could be a limiting factor for smaller businesses with tighter budgets.
What recommendations would you give to someone considering this product?
However, the complexity of implementation and potentially higher costs might pose challenges for some users. Yet, its scalability and customization options make it a strong contender for organizations seeking robust, adaptable solutions to manage and leverage their data effectively.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Hannah R.
- Role: Sales Marketing
- Industry: Food and Beverage
- Involvement: End User of Application
Submitted Aug 2023
Automatically pulls customer data from everywhere
Likeliness to Recommend
What differentiates Tealium AudienceStream CDP from other similar products?
It provides a unified data solution and then numerous activation blocks to turn data into campaigns and results.
What is your favorite aspect of this product?
The customizable templates allowed us to add an opt-in consent box for platforms like WhatsApp and SMS at crucial points in the customer journey.
What do you dislike most about this product?
Their Analytics Dashboard entails a lot of details and sub reports which are sometimes difficult to analyze.
What recommendations would you give to someone considering this product?
Insightful campaign data is conveniently visualized in one place, which can save you a lot of time.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Adam H.
- Role: C-Level
- Industry: Insurance
- Involvement: Business Leader or Manager
Submitted May 2023
Worth investing in to unlock your MarTech Stack
Likeliness to Recommend
What differentiates Tealium AudienceStream CDP from other similar products?
Probably the level of integraion with other MarTech products and technologies. Also nthe fact that it is more established than other platforms.
What is your favorite aspect of this product?
How it has unlocked our ability to quickly rollout and test new marTech platforms but also how it has unlocked access to our data.
What do you dislike most about this product?
Probably it's integration with CI/CD pipelines needs to be improved. i do know it is on their roadmap though.
What recommendations would you give to someone considering this product?
Ensure you are ready for the implementation, there is a reasonable amount of upfront work require to unlock it's capabilities.
Pros
- Performance Enhancing
- Enables Productivity
- Trustworthy
- Efficient Service
Please tell us why you think this review should be flagged.
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