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Tableau Logo Award Winner Product Badge
Salesforce.com Inc

Tableau

Composite Score
8.9 /10
CX Score
9.0 /10
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Tableau
8.9 /10

What is Tableau?

Harness the power of your data. Unleash the potential of your people. Choose the analytics platform that disrupted the world of business intelligence. Choose Tableau.

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Awards & Recognition

Tableau won the following awards in the Business Intelligence & Analytics - Midmarket category

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Tableau Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Tableau.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

96 Plan to Renew

84 Satisfaction of Cost Relative to Value


Emotional Footprint Overview

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Emotional Footprint Overview

Product Experience:
93%
Negotiation and Contract:
85%
Conflict Resolution:
90%
Strategy & Innovation:
90%
Service Experience:
90%

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Tableau?

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2% Negative
6% Neutral
92% Positive

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Acts with Integrity

Feature Ratings

Average 85

Dashboard

90

Data Exploration and Visualization

89

Collaboration

87

Data Connectors and Data Mashup

87

Operational Reporting Capabilities

86

BI Platform Administration

85

Self Service and Ad Hoc Capabilities

84

Intelligent Alerts and Notifications

83

BI Security

83

Mobile

79

Vendor Capability Ratings

Average 84

Business Value Created

87

Quality of Features

86

Breadth of Features

86

Ease of Data Integration

86

Ease of Implementation

85

Product Strategy and Rate of Improvement

84

Ease of Customization

84

Availability and Quality of Training

83

Ease of IT Administration

83

Usability and Intuitiveness

82

Vendor Support

79

Tableau Reviews

Deepanshu K.

  • Role: Information Technology
  • Industry: Engineering
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Feb 2025

Powerful, but Needs Smarter AI & Collaboration

Likeliness to Recommend

10 /10

What differentiates Tableau from other similar products?

Tableau stands out with its user-friendly interface, powerful data visualization, and robust analytics. It excels in drag-and-drop functionality, real-time data processing, and interactive dashboards. Unlike competitors, it offers strong AI-powered insights, broad data connectivity, and deep customization without requiring extensive coding.

What is your favorite aspect of this product?

Tableau's interactive and intuitive data visualization is its best aspect. The drag-and-drop interface, real-time analytics, and seamless data integration make it easy to uncover insights quickly, even for non-technical users.

What do you dislike most about this product?

Tableau's biggest drawback is its high cost and steep learning curve for advanced features. Additionally, limited real-time collaboration and rigid formatting options can be frustrating for users who need more flexibility.

What recommendations would you give to someone considering this product?

Try the Free Version First – Use Tableau Public or a trial to see if it fits your needs. Invest Time in Learning – Take online courses to master advanced features. Check Compatibility – Ensure your data sources integrate well with Tableau. Consider Pricing – Evaluate costs vs. alternatives like Power BI. Explore Automation – Use calculated fields & AI insights to maximize efficiency.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Kimberly O. O.

  • Role: Consultant
  • Industry: Technology
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Feb 2025

Flexible Tool but Costly and Requires Fine-tuning

Likeliness to Recommend

8 /10

What differentiates Tableau from other similar products?

It’s popularly known for its advance customizable visualizations compared to Power BI, as well its dynamic real-time filtering to present data effectively

What is your favorite aspect of this product?

It’s provides great interactive visualization that makes data easy to understand, its AI powered analytics make a data exploration effortless, that’s a good feature if you’d ask me.

What do you dislike most about this product?

Tableau in comparison to its competitors is expensive, the licensing fee for large teams makes scaling up a challenge, Sharing reports within tableau comes at an extra cost

What recommendations would you give to someone considering this product?

Firstly, because Tableau is more expensive, it is important to evaluate licensing options. Secondly, consider deployment options because tableau server provides control but requires IT support for installation and maintenance easy to

Pros

  • Enables Productivity
  • Efficient Service
  • Respectful
  • Altruistic

Dinesh P.

  • Role: Information Technology
  • Industry: Banking
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Feb 2025

"Amazing features, but a bit costly."

Likeliness to Recommend

8 /10

What differentiates Tableau from other similar products?

Tableau stands out with its user-friendly interface, enabling both technical and non-technical users to create interactive and detailed visualizations with ease. Its strong data connectivity, advanced analytics features, and speed in handling large datasets make it a preferred choice for many organizations. Compared to other BI tools like Power BI or Qlik Sense, Tableau excels in providing intuitive data exploration and a seamless visual experience, allowing users to uncover insights more effectively.

What is your favorite aspect of this product?

My favorite aspect of Tableau is its intuitive and interactive data visualization capabilities. It allows users to quickly create stunning, interactive dashboards that help uncover insights from complex datasets without needing extensive technical skills. The flexibility it offers for data exploration, combined with real-time collaboration features, makes it an incredibly powerful tool for decision-making across different levels of an organization.

What do you dislike most about this product?

One of the main drawbacks of Tableau is its cost, especially for smaller organizations or those with limited budgets. While the product is feature-rich, its pricing model, including licensing fees and additional costs for server or cloud deployment, can be a barrier for some. Additionally, while Tableau is user-friendly for creating visualizations, its learning curve for more advanced features like data modeling or complex calculations can be steep for new users.

What recommendations would you give to someone considering this product?

I recommend Tableau for its powerful data visualization and interactive dashboard capabilities, making it ideal for in-depth data analysis. The benefits include flexibility, ease of use for creating dynamic visuals, and strong data integration options. However, its cost and the learning curve for advanced features can be drawbacks. Start with a trial or pilot project to assess fit with your needs.

Pros

  • Helps Innovate
  • Reliable
  • Enables Productivity
  • Efficient Service

Cons

  • Less Transparent
  • Commodity Features
  • Less Generous

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