What is Segment?
Segment is a customer data platform (CDP) that helps companies harness first-party customer data. Our platform democratizes access to reliable data for all teams and offers a complete toolkit to standardize data collection, unify user records, and route customer data into any system where it’s needed. Segment provides the customer data infrastructure that helps businesses put their customers first. Using Segment, companies can collect, unify and connect their first-party to over 200 marketing, analytics and data warehouse tools.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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87 Likeliness to Recommend
92 Plan to Renew
78 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+95 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Segment?
Pros
- Trustworthy
- Efficient Service
- Respectful
- Fair
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
CRM Integration
Omnichannel Integration
Real Time Capabilities
Data Aggregation
Data Security
Behavioral Triggers
Dashboards, Analytics and Reporting
Data Enrichment
Vendor Capability Ratings
Ease of Implementation
Usability and Intuitiveness
Ease of Data Integration
Business Value Created
Product Strategy and Rate of Improvement
Quality of Features
Breadth of Features
Vendor Support
Ease of Customization
Availability and Quality of Training
Ease of IT Administration
Segment Reviews
Amiya S.
- Role: Operations
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Sep 2024
Powerful and versatile, but costly.
Likeliness to Recommend
What differentiates Segment from other similar products?
Segment simplifies data collection by unifying customer info from various sources and connecting it to multiple tools.
What is your favorite aspect of this product?
My favorite aspect of Segment is its ability to seamlessly integrate with hundreds of tools through a single API or webhooks.
What do you dislike most about this product?
One downside of Segment is its pricing, which can be steep for smaller businesses or startups like us.
What recommendations would you give to someone considering this product?
Ensure you have technical resources or support since setting up and customizing Segment's data pipelines may require some developer expertise.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Unique Features
Please tell us why you think this review should be flagged.
Lokesh S.
- Role: Sales Marketing
- Industry: Consulting
- Involvement: IT Leader or Manager
Submitted Sep 2024
An amazing product but comes with it's cost.
Likeliness to Recommend
What differentiates Segment from other similar products?
Real time data processing of segment is one of it's unique features. Also it has wide range of integrations and you can custimize workflows in it.
What is your favorite aspect of this product?
Real time data processing was one of the important feature for me
What do you dislike most about this product?
It's a bot expensive and it's difficult to get started with and some integration issues as well
What recommendations would you give to someone considering this product?
Before integrating the segment, make sure to plan data strategy. Also if you are new to segment, start with the free plan to make yourself aware with the features
Pros
- Continually Improving Product
- Enables Productivity
- Inspires Innovation
- Caring
Please tell us why you think this review should be flagged.
Anshul D.
- Role: Consultant
- Industry: Consulting
- Involvement: IT Leader or Manager
Submitted Sep 2024
Great piece of software but a bit expensive.
Likeliness to Recommend
What differentiates Segment from other similar products?
Segment is easy to use and has wide range of integrations we can use and it enables us to use real time data processing and we can also use customisable workflows.
What is your favorite aspect of this product?
Real time data processing of segment is really good which helps a lot
What do you dislike most about this product?
Most biggest factor for me is its cost as it can be extremely costly and also it has a steep learning curve so it takes time to learn segment also sometimes segment has integration issues which i don't like.
What recommendations would you give to someone considering this product?
First of all start with its free plan as you may know some aspects of it and its capabilities. Second Segment offer its tutorials and documentation so follow those carefully to fully understand uses of the product and how to use it. Use integration if possible which makes it very easy to use And if you brought paid version of it just keep an eye on your expenses.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
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