What is SAP Customer Data Platform?
Increase revenue with the power of enterprise-wide customer centricity. SAP Customer Data Platform helps you accelerate business growth and expansion into new markets by using an enterprise-grade customer data platform that fuels hyper-personalized engagements across touch points.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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85 Likeliness to Recommend
1
Since last award
100 Plan to Renew
87 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+88 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love SAP Customer Data Platform?
Pros
- Respectful
- Helps Innovate
- Continually Improving Product
- Reliable
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Data Aggregation
Real Time Capabilities
Behavioral Triggers
Data Security
Data Enrichment
CRM Integration
Omnichannel Integration
Dashboards, Analytics and Reporting
Vendor Capability Ratings
Quality of Features
Product Strategy and Rate of Improvement
Business Value Created
Breadth of Features
Availability and Quality of Training
Vendor Support
Usability and Intuitiveness
Ease of Implementation
Ease of IT Administration
Ease of Data Integration
Ease of Customization
SAP Customer Data Platform Reviews
Alphy C.
- Role: Industry Specific Role
- Industry: Consulting
- Involvement: Business Leader or Manager
Submitted Jan 2024
Easy to us
Likeliness to Recommend
What differentiates SAP Customer Data Platform from other similar products?
SAP Customer Data Platform is different because it's not just a CRM tool; it's a one-stop solution for handling customer data across different channels. This sets it apart from other similar products, giving businesses a complete view of customer information for better interactions and experiences.
What is your favorite aspect of this product?
My favorite thing about SAP Customer Data Platform is how it simplifies managing customer data. It's user-friendly and brings everything together in one place, making it easy to understand and use.
What do you dislike most about this product?
One thing that could be improved, in my opinion, is the complexity of the initial setup process. It might be challenging for new users to configure the platform effectively. Simplifying the onboarding experience could enhance accessibility for all users.
What recommendations would you give to someone considering this product?
If you're thinking about using SAP Customer Data Platform, start by thoroughly understanding its onboarding process. Take advantage of training resources, begin with small implementations, and reach out to customer support for assistance. Stay updated on new features to make the most of what the platform offers.
Pros
- Helps Innovate
- Reliable
- Fair
- Over Delivered
Please tell us why you think this review should be flagged.
Sai R.
- Role: Sales Marketing
- Industry: Consulting
- Involvement: End User of Application
Submitted Dec 2023
Reliable and enhances productivity
Likeliness to Recommend
What differentiates SAP Customer Data Platform from other similar products?
SAP is a great CDP for holistically viewing customer data, creating seamless experiences, and powering your automated flows and triggers to create personalized experiences.
What is your favorite aspect of this product?
Reporting and analytics on the platform helps you make informed decisions and derive impactful insights.
What do you dislike most about this product?
I would love to see more customization on the product and seamless integrations.
What recommendations would you give to someone considering this product?
Highly recommend using the product to have all your essential customer data in one place to visualize and take actionable next steps!
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Trustworthy
Please tell us why you think this review should be flagged.
Shilpa P.
- Role: Operations
- Industry: Healthcare
- Involvement: End User of Application
Submitted Oct 2023
SAP CDP's Impact on Healthcare.
Likeliness to Recommend
What differentiates SAP Customer Data Platform from other similar products?
SAP Customer Data Solutions simplifies our B2C management by offering enterprise preferences management, permission, and patient identity access management. This ensures the accuracy of patient data across all our divisions, empowering us to make informed decisions through precise data analytics.
What is your favorite aspect of this product?
The software significantly speeds up onboarding and marketing processes, reducing the time individual staff members would typically spend on these tasks while providing patients with a more professional experience. It also allows for easy delegation of responsibilities to colleagues and holistic oversight of the entire project management side.
What do you dislike most about this product?
It is an expensive software. It also needs to have more customizable screen sets.
What recommendations would you give to someone considering this product?
Our primary use of SAP Customer Data Solutions is tracking customer preferences and sending them targeted marketing messages. With it, We can send reminders via email or text for confirming appointments. If any customers have issues with their current service plans, we can address and update them promptly.
Pros
- Continually Improving Product
- Performance Enhancing
- Trustworthy
- Efficient Service
Please tell us why you think this review should be flagged.
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