Salesforce CDP Logo Award Winner Product Badge
Salesforce CDP Logo Award Winner Product Badge
Salesforce.com Inc

Salesforce CDP

8.6 /10
Category
Salesforce CDP
8.6 /10

What is Salesforce CDP?

Customers have gone digital-first. And marketers must be data-first in order to engage with relevance, personalize every moment, and build trusted customer relationships. And they must do all this while driving revenue and working from anywhere. Salesforce CDP can help keep you centered with a single-source of truth — providing more intelligent, actionable, and trusted data at your fingertips.

Company Details


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Awards & Recognition

Salesforce CDP won the following awards in the Customer Data Platform category

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Salesforce CDP Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Salesforce CDP.

89 Likeliness to Recommend

97 Plan to Renew

86 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+96 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Salesforce CDP?

0% Negative
7% Neutral
93% Positive

Pros

  • Efficient Service
  • Respectful
  • Client Friendly Policies
  • Fair

Feature Ratings

Average 86

Data Security

89

Real Time Capabilities

89

Dashboards, Analytics and Reporting

88

CRM Integration

86

Data Aggregation

86

Omnichannel Integration

85

Data Enrichment

85

Behavioral Triggers

81

Vendor Capability Ratings

Average 85

Breadth of Features

88

Ease of Data Integration

87

Product Strategy and Rate of Improvement

87

Ease of Customization

86

Quality of Features

86

Availability and Quality of Training

84

Usability and Intuitiveness

84

Ease of IT Administration

84

Business Value Created

84

Ease of Implementation

83

Vendor Support

79

Salesforce CDP Reviews

Shweta S.

  • Role: Finance
  • Industry: Education
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2024

Great features and ease of use

Likeliness to Recommend

10 /10

What differentiates Salesforce CDP from other similar products?

I didn't find anything being close to CDP when it comes to connect and unify customer data across systems.

What is your favorite aspect of this product?

Cross-channel engagement behavior of the tool.

What do you dislike most about this product?

The product can take a a lot of time for a new person to get fully trained up on since there's a lot of functionalities.

What recommendations would you give to someone considering this product?

The product can help you consolidate customer data across your many different Salesforce organizations, like sales, service, commerce, marketing, into a single unified customer profile. So if you are looking for good customer experience, go for it.

Pros

  • Trustworthy
  • Efficient Service
  • Effective Service
  • Caring

Shivam K.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2024

robust customer data management capabilities

Likeliness to Recommend

8 /10

What differentiates Salesforce CDP from other similar products?

its seamless integration with the broader Salesforce ecosystem

What is your favorite aspect of this product?

its ability to unify customer data from various sources

What do you dislike most about this product?

pricing of Salesforce CDP is on the higher end, especially for smaller businesses or those with limited budgets

What recommendations would you give to someone considering this product?

It has excellent crm features so don't hesitate while purchasing it. It will boost your business

Pros

  • Continually Improving Product
  • Reliable
  • Performance Enhancing
  • Enables Productivity

Sarah U.

  • Role: Information Technology
  • Industry: Healthcare
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Feb 2024

Fantastic product!"

Likeliness to Recommend

8 /10

What differentiates Salesforce CDP from other similar products?

Ease of use

What is your favorite aspect of this product?

Having all my client info in one CRM

What do you dislike most about this product?

slowness- over all happy with it

What recommendations would you give to someone considering this product?

it will help your internal teams workflow

Pros

  • Performance Enhancing
  • Unique Features
  • Efficient Service
  • Saves Time

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