What is Optimizely Data Platform?
Align your entire brand around the customer experience and let us do the heavy lifting of surfacing opportunities, automating tasks and streamlining execution. Grow revenue with data-driven marketing using Optimizely Data Platform.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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85 Likeliness to Recommend
100 Plan to Renew
88 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+80 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Optimizely Data Platform?
Pros
- Performance Enhancing
- Helps Innovate
- Reliable
- Enables Productivity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Behavioral Triggers
Real Time Capabilities
Dashboards, Analytics and Reporting
CRM Integration
Omnichannel Integration
Data Security
Data Enrichment
Data Aggregation
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Product Strategy and Rate of Improvement
Ease of IT Administration
Usability and Intuitiveness
Quality of Features
Vendor Support
Availability and Quality of Training
Ease of Data Integration
Breadth of Features
Ease of Customization
Optimizely Data Platform Reviews
Kedareswar D.
- Role: Sales Marketing
- Industry: Retail
- Involvement: End User of Application
Submitted Dec 2023
A/B Testing Excellence surely
Likeliness to Recommend
What differentiates Optimizely Data Platform from other similar products?
A user-friendly platform for experimentation and optimization
What is your favorite aspect of this product?
Optimizely accelerates the testing lifecycle, allowing for quick hypothesis validation. A last-minute marketing campaign adjustment becomes a stress-free task with Optimizely, as you test and implement changes in near real-time.
What do you dislike most about this product?
I think that while the value is evident, the cost may be prohibitive for those starting on their optimization journey
What recommendations would you give to someone considering this product?
Don't wait, Start with a clear experimentation roadmap.
Pros
- Continually Improving Product
- Inspires Innovation
- Saves Time
- Respectful
Cons
- Under Delivered
Please tell us why you think this review should be flagged.
Brian W.
- Role: Sales Marketing
- Industry: Healthcare
- Involvement: Business Leader or Manager
Submitted Dec 2023
Easy to use and pays for itself
Likeliness to Recommend
What differentiates Optimizely Data Platform from other similar products?
Has a robust content management platform
What is your favorite aspect of this product?
Ability to tag and track ROI of content
What do you dislike most about this product?
Wish it had more E2E features
What recommendations would you give to someone considering this product?
Give them a try
Pros
- Performance Enhancing
- Enables Productivity
- Trustworthy
- Helps Innovate
Please tell us why you think this review should be flagged.
Dinoho N.
- Role: Finance
- Industry: Finance
- Involvement: End User of Application
Submitted Dec 2022
My Experience With Optimizely Data Platform
Likeliness to Recommend
What differentiates Optimizely Data Platform from other similar products?
With Optimizely Data Platform, it becomes easy for the business to automate task while streaming executions
What is your favorite aspect of this product?
Using Optimizely Data Platform is easy and the software takes care of the heavy lifting It makes handling customer experience easy
What do you dislike most about this product?
Well, it requires experience to use
What recommendations would you give to someone considering this product?
I recommend Optimizely Data Platform as customer data platform as the automation features makes it better.
Pros
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
- Unique Features
Please tell us why you think this review should be flagged.
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