LITMUS LLC

Litmus

Composite Score

8.5 /10

CX Score

8.8 /10

39 Reviews Write a Review

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What is Litmus?

Litmus is the all-in-one, easy-to-use set of solutions your team needs to create emails that convert and get more from your marketing. Backed by Spectrum Equity, the new, redesigned Litmus makes it easier than ever for teams to quickly organize, build, test, and review emails in one centralized application, streamlining the production process and improving visibility and collaboration.

Company Details

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Awards & Recognition

Litmus won the following awards in the Email Marketing category

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2024 Data Quadrant Gold Medalist

2024

11 Top Rated Capabilities

13 Top Rated Features

2024

2023 Data Quadrant Gold Medalist

2023

4 Top Rated Capabilities

7 Top Rated Features

2023

Litmus Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Litmus.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

1
Since last award

100 Plan to Renew

91 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+97 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Litmus?

0% Negative

1% Neutral

99% Positive

Pros

Helps Innovate
Trustworthy
Efficient Service
Effective Service

Feature Ratings

Average 88

Segmentation

Email Templates

Campaign Management

Sales Intelligence & Conversion Rates

Surveys and Polling

Email Delivery

Mobile Optimized

Content Authoring

Auto-Responders

Basic Reporting and Analytics

Contact Database

Vendor Capability Ratings

Average 88

Business Value Created

Availability and Quality of Training

Quality of Features

Ease of Customization

Breadth of Features

Ease of Data Integration

Ease of IT Administration

Ease of Implementation

Usability and Intuitiveness

Product Strategy and Rate of Improvement

Vendor Support

Litmus Reviews

Jeremy P.

Role: Industry Specific Role
Industry: Manufacturing
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jan 2025

Maximizing Email Marketing Efficiency with Litmus

Likeliness to Recommend

10 /10

What differentiates Litmus from other similar products?

The main difference between Litmus and other email testing platforms lies in its comprehensive set of features. While many platforms offer basic email previews, Litmus goes beyond that by providing detailed analytics, spam testing, and cross-client compatibility to ensure high deliverability. It also supports collaboration among teams, allowing for more efficient workflow management. Other platforms might focus on specific aspects like design or performance, but Litmus combines both, making it a more holistic solution for optimizing email marketing campaigns.

What is your favorite aspect of this product?

Litmus offers several advantages for email marketers, including cross-client testing to ensure emails appear consistently across devices and email clients. It improves deliverability with spam testing and detailed analytics on open rates and engagement, helping optimize campaigns. Additionally, Litmus supports team collaboration and streamlines the email workflow, saving time and enhancing campaign quality.

What do you dislike most about this product?

One disadvantage of using Litmus is its cost, as the platform can be expensive, especially for small businesses or individuals with limited budgets. Additionally, while it offers robust features, the learning curve can be steep for new users, requiring time to master the tools and get the most out of the platform. Some users also report that the email previews may not always match the exact rendering in every inbox, leading to occasional discrepancies.

What recommendations would you give to someone considering this product?

Overall, Litmus is a powerful and comprehensive email marketing tool that excels in providing cross-client previews, detailed analytics, and spam testing, making it a valuable asset for marketers aiming to optimize their email campaigns. Its ability to ensure consistent email presentation across different devices and clients, combined with in-depth performance insights and team collaboration features, sets it apart from other platforms. While its cost and learning curve can be a consideration, the extensive features and improved campaign efficiency make it a strong choice for businesses looking to enhance email marketing effectiveness.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Abrar A.

Role: Sales Marketing
Industry: Engineering
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Jul 2024

Wonderful Product

Likeliness to Recommend

9 /10

What differentiates Litmus from other similar products?

All of the most widely used devices and their various variations are wonderfully combined in Litmus. We were able to quickly resolve every rendering issue.

What is your favorite aspect of this product?

Inbuilt Editor is my Favorite Aspect of this product. That can Help to fix rendering issues and Reduce time.

What do you dislike most about this product?

There is nothing to dislike about this product.

What recommendations would you give to someone considering this product?

* Easy to Use * We have made extensive use of Litmus' new services, including deliverability / spam testing and content evaluation.

Pros

Unique Features
Efficient Service
Caring
Saves Time

Abrar A.

Role: Sales Marketing
Industry: Engineering
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Jul 2024

Fantastic Product

Likeliness to Recommend

9 /10

What differentiates Litmus from other similar products?

We are able to check views on certain devices and upload code immediately.

What is your favorite aspect of this product?

See the kd devices

What do you dislike most about this product?

Nothing bad to say

What recommendations would you give to someone considering this product?

Without a doubt, I will advise front end and email marketing developers.

Pros

Helps Innovate
Performance Enhancing
Enables Productivity
Trustworthy

Litmus

What is Litmus?

Company Details

Book a Free Demo Today!

Awards & Recognition

2024 Data Quadrant Gold Medalist

2023 Data Quadrant Gold Medalist

Litmus Ratings

89 Likeliness to Recommend

1 Since last award

100 Plan to Renew

91 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+97 Net Emotional Footprint

How much do users love Litmus?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

Email Templates The ability to create and curate email templates based off of approved brand standards.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

Sales Intelligence & Conversion Rates The ability to track conversion rates and ROI from email campaigns.

Surveys and Polling Ability to survey customers and gather feedback.

Email Delivery The ability to send email to large number of recipients at-scale.

Mobile Optimized The ability to create email content that is easy to read on multiple platforms including mobile devices.

Content Authoring The ability to create emails including body copy, ability to include graphics and test the content view.

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

Basic Reporting and Analytics The ability to measure metrics related to CRM/emails/campaigns.

Contact Database The ability for basic CRM capabilities - information about email subscribers, leads, and customers in a centralized location.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Litmus Reviews

Jeremy P.

Maximizing Email Marketing Efficiency with Litmus

Likeliness to Recommend

Pros

Abrar A.

Wonderful Product

Likeliness to Recommend

Pros

Abrar A.

Fantastic Product

Likeliness to Recommend

Pros

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Feature Ratings

Segmentation

Email Templates

Campaign Management

Sales Intelligence & Conversion Rates

Surveys and Polling

Email Delivery

Mobile Optimized

Content Authoring

Auto-Responders

Basic Reporting and Analytics

Contact Database

Vendor Capability Ratings

Business Value Created

Availability and Quality of Training

Quality of Features

Ease of Customization

Breadth of Features

Ease of Data Integration

Ease of IT Administration

Ease of Implementation

Usability and Intuitiveness

Product Strategy and Rate of Improvement

Vendor Support