What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Email Marketing category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

1
Since last award

97 Plan to Renew

84 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
6% Neutral
93% Positive

Pros

  • Performance Enhancing
  • Respectful
  • Helps Innovate
  • Reliable

Feature Ratings

Average 85

Email Delivery

89

Campaign Management

87

Segmentation

87

Auto-Responders

86

Basic Reporting and Analytics

86

Email Templates

83

Sales Intelligence & Conversion Rates

83

Content Authoring

83

Contact Database

83

SPAM Compliance

82

A/B Testing

82

Vendor Capability Ratings

Average 83

Business Value Created

86

Breadth of Features

86

Quality of Features

84

Product Strategy and Rate of Improvement

84

Usability and Intuitiveness

84

Availability and Quality of Training

83

Ease of Implementation

83

Ease of Customization

83

Ease of Data Integration

82

Ease of IT Administration

82

Vendor Support

81

HubSpot Marketing Hub Reviews

Ayot A.

  • Role: Human Resources
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Nov 2024

Fantastic product

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

HubSpot Marketing Hub is the most valuable when used as a tool for marketing in specific niches. This has effectively offered us the opportunity to develop targeted campaigns to our key accounts and record high level of response.

What is your favorite aspect of this product?

The email experience and email campaigns are without a doubt the best part of the HubSpot. As a Marketer, I love the ability to take advantage of the email signatures to create custom and targeted points of contact.

What recommendations would you give to someone considering this product?

Even though the tool can be quite daunting because of it's depth. It can help support us is so helpful. Definitly helpful to just send a quick note and get a response right away.

Pros

  • Trustworthy
  • Efficient Service
  • Client Friendly Policies
  • Transparent

Kennedy o.

  • Role: Operations
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Nov 2024

Fantastic product

Likeliness to Recommend

8 /10

What differentiates HubSpot Marketing Hub from other similar products?

HubSpot Marketing Hub is its user-friendly interface and powerful automation tools. It's easy to set up workflows, manage campaigns, and track performance all in one place

What is your favorite aspect of this product?

HubSpot Marketing Hub is that it helps businesses attract, engage, and convert customers through great digital marketing tools. It also includes solutions for sales, customer service, and customer relationship management. It's a great CRM. I love marketing automation and social media management

What recommendations would you give to someone considering this product?

Easy integration support with 3rd party vendors and software's Excellent all in one platform for forms, opted in email campaigns, prospect tracking, and website analytics

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Javier G.

  • Role: Sales Marketing
  • Industry: Media
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Nov 2024

Fantastic Product!

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

HubSpot Marketing Hub stands out because it’s built for ease of use, offering an all-in-one platform that integrates CRM, automation, analytics, and content management without requiring complex setup or high technical expertise. Its native integrations and focus on a cohesive customer experience let teams streamline their work and see real results faster, making it a favorite for companies scaling up.

What is your favorite aspect of this product?

One of the best aspects of HubSpot Marketing Hub is its intuitive automation. It’s incredibly user-friendly, allowing you to set up sophisticated workflows and personalized customer journeys without any coding, which really helps teams stay connected and scale their marketing efforts smoothly.

What do you dislike most about this product?

The biggest downside to HubSpot Marketing Hub is its pricing, especially as you scale up with more contacts and advanced features. For smaller teams or businesses, the cost can add up quickly, making it challenging to take full advantage of everything it offers without a sizable budget.

What recommendations would you give to someone considering this product?

If you’re considering HubSpot Marketing Hub, start by clearly defining your goals and what features you’ll genuinely need, as this can help you choose the right tier and avoid extra costs. Take full advantage of the free trial and HubSpot’s extensive training resources to get familiar with the platform, and don’t be afraid to reach out to support—they’re responsive and can help you optimize your setup for your specific needs.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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