Adobe Systems

Adobe Experience Cloud

Composite Score

8.4 /10

CX Score

8.7 /10

154 Reviews Write a Review

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What is Adobe Experience Cloud?

Anticipate and adapt to your customers’ ever-changing expectations with Adobe Experience Cloud, our family of digital business products that delivers real-time data, scalable personalization, and every-channel delivery—all from a single platform.

Company Details

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Awards & Recognition

Adobe Experience Cloud won the following awards in the Marketing Platforms - Enterprise category

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1 Top Rated Capabilities

0 Top Rated Features

Latest Award, 2024

1 Top Rated Capabilities

1 Top Rated Features

2023

2 Top Rated Capabilities

1 Top Rated Features

2022

Adobe Experience Cloud Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Experience Cloud.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

85 Likeliness to Recommend

1
Since last award

97 Plan to Renew

1
Since last award

81 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Experience Cloud?

2% Negative

4% Neutral

94% Positive

Pros

Respectful
Enables Productivity
Continually Improving Product
Trustworthy

Feature Ratings

Average 84

Marketing Analytics

Advanced Campaign Management

Social Media Marketing Management

Email Marketing Automation

Marketing Asset Management

Community Marketing Management

Marketing Workflow Management

Marketing Operations Management

Advanced Data Segmentation

Multi Channel Integration

Mobile Marketing Management

Vendor Capability Ratings

Average 82

Business Value Created

Product Strategy and Rate of Improvement

Breadth of Features

Quality of Features

Ease of IT Administration

Availability and Quality of Training

Ease of Implementation

Usability and Intuitiveness

Ease of Customization

Ease of Data Integration

Vendor Support

Adobe Experience Cloud Reviews

Jay R.

Role: Sales Marketing
Industry: Media
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jan 2025

For the Modern Marketer

Likeliness to Recommend

9 /10

What differentiates Adobe Experience Cloud from other similar products?

Robust AI-driven insights make it a powerhouse for delivering personalized, omnichannel campaigns

What is your favorite aspect of this product?

we used it to identify a significant drop-off in our funnel after the first email in a sequence. Fixing that issue improved our conversion rate by 30%.

What do you dislike most about this product?

While it’s powerful, onboarding a team takes significant time and resources

What recommendations would you give to someone considering this product?

Adobe Experience Cloud is unmatched. However, approach it with a phased implementation strategy—start with the tools you need most and gradually expand.

Pros

Continually Improving Product
Reliable
Enables Productivity
Efficient Service

Jamie R.

Role: Sales Marketing
Industry: Gaming and Hospitality
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Dec 2024

: The Secret to Guest-Centric Campaigns

Likeliness to Recommend

8 /10

What differentiates Adobe Experience Cloud from other similar products?

Unlike Salesforce Marketing Cloud, Adobe’s data integration is unmatched, pulling insights from all channels to create a holistic view of the guest journey—perfect for hospitality.

What is your favorite aspect of this product?

I can set up a campaign for returning guests offering exclusive spa packages, triggered by their booking history. This kind of tailored engagement is invaluable in hospitality.

What do you dislike most about this product?

While the functionality is powerful, simpler guides or onboarding would go a long way for smaller teams in hospitality who may not have a dedicated marketing technologist

What recommendations would you give to someone considering this product?

Dive into the audience segmentation tools first—they’re incredibly powerful for targeting repeat guests or creating seasonal promotions. Also, lean on Adobe’s customer support for guidance in the beginning; they’re responsive and knowledgeable

Pros

Efficient Service
Inspires Innovation
Saves Time
Altruistic

Luis A.

Role: Information Technology
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Dec 2024

Captivating Online Journeys

Likeliness to Recommend

8 /10

What differentiates Adobe Experience Cloud from other similar products?

Adobe Experience Cloud’s best feature is that it can produce dynamic, beautiful, visually enhancing content that works effortlessly across devices. Its ability to integrate with AI means every website experience is personal. It is scalable for big and small businesses.

What is your favorite aspect of this product?

I love most of all that Adobe Experience Clouds complex digital strategies into useful user experiences. The drag-and-drop interface for web building is easy to use, and the work with other tools allows seamless marketing. We have been fully reliant on its personalization engine to keep our audience engaged.

What do you dislike most about this product?

Adobe Experience Cloud also has one limitation: there always had to be some improvements in its analytics reporting in terms of being more visually engaging. Although the data is comprehensive, it could be made even more readily accessible for busy managers with a simplified presentation for quick insights.

What recommendations would you give to someone considering this product?

If I could hand it to someone on between 1 and 10, with 10 being the biggest, it would be a solid 10. Once, I remember, we picked a client who had a website we revamped using their tools. It was that of creating a living, breathing digital space if every visitor felt understood. Adobe Experience Cloud doesn’t just create websites; it creates relationships.

Pros

Helps Innovate
Continually Improving Product
Performance Enhancing
Enables Productivity

Adobe Experience Cloud

What is Adobe Experience Cloud?

Company Details

Need Assistance?

Awards & Recognition

Adobe Experience Cloud Ratings

85 Likeliness to Recommend

1 Since last award

97 Plan to Renew

1 Since last award

81 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+91 Net Emotional Footprint

How much do users love Adobe Experience Cloud?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Marketing Analytics Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

Advanced Campaign Management End-to-end marketing campaign management; customer journey mapping, campaign initiation, monitoring, and dynamic reporting and adjustment

Social Media Marketing Management Ability to push content and pull leads from popular social media networks and manage social properties; aggregate and analyze social data for trend reporting.

Email Marketing Automation End-to-end management of email marketing: email templates, email previews, spam testing, A/B tracking, multivariate testing, and email metrics tracking.

Marketing Asset Management Content repository functionality (or tight ECM integration) for marketing assets and campaign collateral (static, multimedia, e-commerce related, etc.).

Community Marketing Management Branded customer communities

Marketing Workflow Management Ability to visually edit workflows and create business rules for them.

Marketing Operations Management Project management tools for marketers (timelines, performance indicators, budgeting/resourcing tools, etc.).

Advanced Data Segmentation Categorization, static and real-time list building, addition of custom configurable attributes to leads, contacts and accounts.

Multi Channel Integration End-to-end marketing campaign management functions such as customer journey mapping, campaign initiation, monitoring, and adjustment for multiple channels.

Mobile Marketing Management Includes ability to manage SMS, mobile application marketing, and push notifications on a variety of end user devices.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Adobe Experience Cloud Reviews

Jay R.

For the Modern Marketer

Likeliness to Recommend

Pros

Jamie R.

: The Secret to Guest-Centric Campaigns

Likeliness to Recommend

Pros

Luis A.

Captivating Online Journeys

Likeliness to Recommend

Pros

1
Since last award

1
Since last award

1
Since last award

Feature Ratings

Marketing Analytics

Advanced Campaign Management

Social Media Marketing Management

Email Marketing Automation

Marketing Asset Management

Community Marketing Management

Marketing Workflow Management

Marketing Operations Management

Advanced Data Segmentation

Multi Channel Integration

Mobile Marketing Management

Vendor Capability Ratings

Business Value Created

Product Strategy and Rate of Improvement

Breadth of Features

Quality of Features

Ease of IT Administration

Availability and Quality of Training

Ease of Implementation

Usability and Intuitiveness

Ease of Customization

Ease of Data Integration

Vendor Support