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Emotional Footprint Awards 2024

Website Analytics


SoftwareReviews names HubSpot Marketing Hub, Google Analytics, Semrush, Adobe Analytics, and Dynatrace as Website Analytics Emotional Footprint Award Winners.


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Website Analytics

Emotional Footprint Awards

SoftwareReviews Emotional Footprint Awards evaluate and rank products based on emotional response ratings from IT and business professionals. Using our Emotional Footprint methodology, we aggregate emotional footprint scores across 26 dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.

Emotional Footprint Awards are proudly founded in 100% user review data and are free of traditional “magical” components such as market presence and analyst opinion, which are opaque in nature and may be influenced by vendor pressure, financial or otherwise.

Read The In-Depth Report

See how each vendor stacks up across each of the 26 dimensions and our thorough evaluation of vendor capabilities, product features, and overall satisfaction.

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30+ pages

Measuring Emotional Footprint

Emotional Footprint is scored using our “Net Emotional Footprint” Index. This index tracks responses across 26 dimensions of emotional footprint that span 5 categories: Purchasing, Service Experience, Product Impact, Vendor Strategy, and Conflict Resolution. Then, the following calculation is done across this index:

% of Positive Reviews - % of Negative Reviews

For clarity, the total percentage of positive, neutral, and negative ratings is shown for each vendor as well.

Emotional Footprint Leaders


HubSpot

HubSpot Marketing Hub

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

9.2

CX Score

CX
Score

+91

Net Emotional Footprint

Net Emotional
Footprint

90

Value Index

VALUE INDEX

2% Negative 93% Positive
Badge Winner
93Reviews

Google

Google Analytics

Google Analytics is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights. Get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.

9.2

CX Score

CX
Score

+90

Net Emotional Footprint

Net Emotional
Footprint

91

Value Index

VALUE INDEX

2% Negative 92% Positive
Badge Winner
674Reviews

Adobe Systems

Adobe Analytics

It might be a campaign that’s underperforming. Or you need to know which content will inspire your customer. Maybe you just want time to look for the insights that really matter — the ones only you can find. Whatever the challenge — from basic web tracking to creating a culture of insight where data is infused into every action on every team — Adobe Analytics can help.

9.1

CX Score

CX
Score

+93

Net Emotional Footprint

Net Emotional
Footprint

89

Value Index

VALUE INDEX

2% Negative 95% Positive
Badge Winner
104Reviews

Semrush

Semrush

Semrush is a leading online visibility management software-as-a-service platform. With over 50 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 140 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence.

9.0

CX Score

CX
Score

+89

Net Emotional Footprint

Net Emotional
Footprint

89

Value Index

VALUE INDEX

2% Negative 91% Positive
Badge Winner
81Reviews

Dynatrace

Dynatrace

The Dynatrace platform unifies observability, business, and security data at a massive scale (Grail) with continually updated topology and dependency mapping (Smartscape) to capture and retain full-stack data context. It leverages hypermodal AI (Davis), combining predictive AI to anticipate future behaviors, causal AI to deliver precise answers and intelligent automation, and generative AI to automatically provide recommendations, create suggested workflows or dashboards, and let people use natural language to explore, solve, and complete tasks.

9.0

CX Score

CX
Score

+99

Net Emotional Footprint

Net Emotional
Footprint

90

Value Index

VALUE INDEX

0% Negative 99% Positive
Badge Winner
23Reviews

Other Evaluated Vendors


Matomo

Matomo

Matomo is a downloadable, open source (GPL licensed) web analytics software program. It provides you with detailed reports on your website visitors: the search engines and keywords they used, the language they speak, your popular pages and that gives you 100% data ownership.

8.7

CX Score

CX
Score

+90

Net Emotional Footprint

Net Emotional
Footprint

89

Value Index

VALUE INDEX

2% Negative 92% Positive
32Reviews

Hotjar

Hotjar

Hotjar is a behavior analytics and product experience insights service that helps you empathize and understand your users, and get their feedback through tools like heatmaps, session recordings, and surveys. Hotjar complements the data and insights you get from traditional web analytics tools like Google Analytics. It’s an industry-leading and easy-to-use service that combines user behavior analysis, product experience insights, and website feedback tools to help you understand what’s actually happening on your site, what your users care about, and what they have to say.

8.7

CX Score

CX
Score

+93

Net Emotional Footprint

Net Emotional
Footprint

89

Value Index

VALUE INDEX

0% Negative 93% Positive
37Reviews

Amplitude

Amplitude Analytics

Amplitude Analytics gives you intelligent insight into customer behaviour and enables your teams to instantly answer both simple and complex questions - from measuring baseline metrics to understanding, exploring, learning and predicting what will happen next. Amplitude unites all your data with behavioral analytics and AI automation for an easier way to build your best product.

8.7

CX Score

CX
Score

+96

Net Emotional Footprint

Net Emotional
Footprint

92

Value Index

VALUE INDEX

0% Negative 96% Positive
26Reviews

Mixpanel

Mixpanel

Mixpanel's event-based tracking solution gives product teams the ability to gain insights into how to best acquire, convert, and retain their users across web and mobile platforms. Powerful, flexible, and easy-to-use, Mixpanel enables teams to learn from their user data and innovate rapidly in creating winning products.

8.5

CX Score

CX
Score

+93

Net Emotional Footprint

Net Emotional
Footprint

88

Value Index

VALUE INDEX

2% Negative 95% Positive
31Reviews

Mouseflow

Mouseflow

Mouseflow lets you replay the full visitor experience to identify pain points, boost conversions, and optimize your site. This is done by session replay, heatmap and track of all clicks, mouse movements, scrolls, engagement, form fills and much more.

8.0

CX Score

CX
Score

+88

Net Emotional Footprint

Net Emotional
Footprint

87

Value Index

VALUE INDEX

1% Negative 89% Positive
41Reviews

Alexa

Alexa

Alexa’s competitor analysis uncovers actionable marketing strategies to drive more traffic.

7.8

CX Score

CX
Score

+87

Net Emotional Footprint

Net Emotional
Footprint

85

Value Index

VALUE INDEX

2% Negative 89% Positive
32Reviews

Heap, Inc.

Heap

Heap is a digital insights platform that makes it easy to surface and act on the most valuable insights that are hidden in your user data. Heap combines a complete and trustworthy digital data foundation with advanced data science capabilities so teams have comprehensive tools to yield insights, move faster, and optimize customer journeys in an ever-changing marketplace.

7.8

CX Score

CX
Score

+86

Net Emotional Footprint

Net Emotional
Footprint

88

Value Index

VALUE INDEX

2% Negative 88% Positive
19Reviews

Elastic

Elastic Observability

Elastic Cloud is the best way to consume all of Elastic's products across any cloud. Easily deploy in your favorite public cloud, or in multiple clouds, and extend the value of Elastic with cloud-native features. Accelerate results that matter, securely and at scale.

7.6

CX Score

CX
Score

+83

Net Emotional Footprint

Net Emotional
Footprint

85

Value Index

VALUE INDEX

2% Negative 85% Positive
35Reviews

For the full list of vendors in this space, click here.

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