Google Analytics
8.9 /10

What is Google Analytics?

Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.

Company Details


Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

Google Analytics won the following awards in the Website Analytics category

Filter By

Google Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Google Analytics.

90 Likeliness to Recommend

98 Plan to Renew

90 Satisfaction of Cost Relative to Value


{y}
{name}

Emotional Footprint Overview

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Google Analytics?

2% Negative
4% Neutral
94% Positive

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Helps Innovate

Feature Ratings

Average 86

Audience Segmentation

87

Device and Browser Analytics

87

Audience Demographics

86

Paid Search Integration

86

Conversion Analysis

86

Data Visualization

86

Search Engine Optimization

86

Customer Value Analysis

85

Customer Journey Modelling

83

Social Media Analytics

83

API Framework

82

Vendor Capability Ratings

Average 83

Business Value Created

87

Breadth of Features

86

Quality of Features

86

Ease of Implementation

85

Ease of Data Integration

85

Product Strategy and Rate of Improvement

83

Ease of IT Administration

83

Ease of Customization

82

Availability and Quality of Training

82

Usability and Intuitiveness

81

Vendor Support

77

Google Analytics Reviews

Anita K.

  • Role: C-Level
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Oct 2024

Measures any website analytic for free

Likeliness to Recommend

10 /10

What differentiates Google Analytics from other similar products?

Google analytics is more user friendly and super easier to use and this has made our website perfomance to improve as we use the collected data to improve pages with the recommendations that the tool offer

What is your favorite aspect of this product?

Since day one, I have liked the user interface of the solution very clean and you can customize what you want to see first on the landing pages and what you would prefer to see least, secondly there are many ways to integrate the solution to any software or website by adding G-tags or HTML codes

What do you dislike most about this product?

It might be hard for beginners to understand how to use the solution or how to setup the solution for use, and also there sometimes when exporting data from Google analytics tends to be slower than usual.

What recommendations would you give to someone considering this product?

Yes, I would recommend the solution, because it is intruitve to use and user friendly

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Jessica H.

  • Role: Sales Marketing
  • Industry: Consulting
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Oct 2024

The Data Goldmine

Likeliness to Recommend

9 /10

What differentiates Google Analytics from other similar products?

how deeply it integrates with other Google products—that would have to be the one. It’s almost like having a direct line into the world’s largest search engine, allowing you to track and understand user behavior on your site with a level of precision that’s tough to match

What is your favorite aspect of this product?

I can set up a custom funnel, dive into specific audience segments, and view only what’s relevant to my goals.

What do you dislike most about this product?

Setting up custom events, for example, sometimes feels like I’m jumping through hoops to get data that should be easy to capture.

What recommendations would you give to someone considering this product?

Don’t treat it as the be-all and end-all; dive deeper into session length, user behavior, and goal completions to get a real sense of what’s working.

Pros

  • Continually Improving Product
  • Efficient Service
  • Saves Time
  • Generous Negotitation
  • Role: Sales Marketing
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Anonymous Reviewer

Submitted Oct 2024

important for people who run blogs.

Likeliness to Recommend

9 /10

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Effective Service

Most Popular Google Analytics Comparisons