What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
90 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Device and Browser Analytics
Audience Demographics
Paid Search Integration
Conversion Analysis
Data Visualization
Search Engine Optimization
Customer Value Analysis
Customer Journey Modelling
Social Media Analytics
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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Google Analytics Reviews
Lakshmi M.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Nov 2024
The Insight Engine: Google Analytics in Action.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
One thing that really makes Google Analytics stand out is its comprehensive view of user engagement across the site. For example, we use Google Analytics to monitor traffic flow and identify any weak points in our funnel—whether users are dropping off in certain areas or interacting more with specific content types. This helps us quickly spot and address friction points, enabling a smoother experience for users.
What is your favorite aspect of this product?
Google Analytics excels with its goal-tracking and custom report features. Setting up goals for key actions—like form submissions, purchases, or content downloads—has helped us align our data analysis with company objectives. Custom reports make it possible to create dashboards that cater directly to the needs of specific teams, such as marketing or UX, allowing each department to focus on the metrics that matter most to them.
What do you dislike most about this product?
One limitation we occasionally encounter is that the sheer volume of options in Google Analytics can be overwhelming for new users or even experienced analysts trying to find specific data quickly.
What recommendations would you give to someone considering this product?
I’d recommend Google Analytics to any organization looking to optimize its web presence with data. It’s a powerful, adaptable platform that can fit the needs of both novice users and advanced analysts alike.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Graham D.
- Role: Industry Specific Role
- Industry: Entertainment
- Involvement: Business Leader or Manager
Submitted Nov 2024
Powerful Analytic Tool
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
- Advanced tracking and segmentation options - Integration with Google Ads, Search Console, and Optimize - Machine learning-driven features like predictive analytics and automated insights - Real-time data and customizable dashboards - Cross-device and cross-platform tracking - Scalability and flexibility for large and complex websites - Free and premium (360) versions catering to diverse user needs - Extensive community support and resources
What is your favorite aspect of this product?
My favorite aspect of Google Analytics is its ability to provide actionable insights through advanced tracking and segmentation capabilities. The tool allows users to dive deep into website traffic, behavior, and conversion data, enabling informed decisions. Features like custom dimensions, metrics, and audience segmentation help uncover valuable trends and patterns. Additionally, integration with Google Ads and Search Console offers a holistic view of online performance.
What do you dislike most about this product?
Steep learning curve for beginners - Overwhelming data overload - Limited customization options for dashboards - Difficulty in tracking complex customer journeys - Lack of precision in attribution modeling - Data sampling limitations in the free version - Potential for data inaccuracies due to spam/bot traffic - Limited integration with certain third-party tools - Continuous changes and updates can be confusing.
What recommendations would you give to someone considering this product?
- Start with clear goals and tracking objectives - Set up event tracking, goal conversions, and eCommerce tracking - Leverage audience segmentation and custom dimensions - Integrate with Google Ads, Search Console, and other tools - Monitor real-time data and adjust strategies accordingly - Use data to inform A/B testing and optimization efforts - Regularly review and refine tracking codes and setup - Take advantage of training resources and certifications - Consider upgrading to Google Analytics 360 for advanced features
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
Please tell us why you think this review should be flagged.
Md A.
- Role: Information Technology
- Industry: Other
- Involvement: End User of Application
Submitted Nov 2024
Understanding How Users Act
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Offers more detailed information than simple web counts.
What is your favorite aspect of this product?
A lot of information about users' locations and their activities.
What do you dislike most about this product?
The first time around it can be stressful.
What recommendations would you give to someone considering this product?
to improve website speed.
Pros
- Helps Innovate
- Enables Productivity
- Trustworthy
- Efficient Service
Cons
- Less Reliable
Please tell us why you think this review should be flagged.
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