SoftwareReviews names Zoho Social, Sprout Social Enterprise, HubSpot Marketing Hub, Sendible, and Hootsuite Social Media Management Enterprise as Social Media Monitoring Emotional Footprint Award Winners.
SoftwareReviews Emotional Footprint Awards evaluate and rank products based on emotional
response ratings from IT and business professionals. Using our Emotional Footprint methodology,
we aggregate emotional footprint scores across 26 dimensions of the vendor-client relationship
and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
Emotional Footprint Awards are proudly founded in 100% user review data and are free of
traditional “magical” components such as market presence and analyst opinion, which are
opaque in nature and may be influenced by vendor pressure, financial or otherwise.
Read The In-Depth Report
See how each vendor stacks up across each of the 26 dimensions
and our thorough evaluation of vendor capabilities, product features, and overall satisfaction.
Emotional Footprint is scored using our “Net Emotional Footprint” Index. This index tracks responses
across 26 dimensions of emotional footprint that span 5 categories: Purchasing, Service Experience,
Product Impact, Vendor Strategy, and Conflict Resolution. Then, the following calculation is done
across this index:
% of Positive Reviews - % of Negative Reviews
For clarity, the total percentage of positive, neutral, and negative ratings is shown for each vendor as well.
Zoho Social is a complete social media management tool for growing businesses & agencies. It helps you schedule posts, monitor mentions, create unlimited reports, and more. Zoho Social is from Zoho.com—a suite of 40+ products trusted by 30+ Mn users.
People increasingly turn to social media to engage with your business. Sprout Social gives you the most powerful tools available to personally connect with customers, solve issues and create brand advocates.
From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Agorapulse is an affordable social media dashboard that helps businesses and agencies easily publish content and manage their most important conversations on their social networks. Agorapules allows you to stay organized, save time, and easily manage your social media with Agorapulse’s inbox, publishing, reporting, monitoring, and team collaboration tools.
Mention enables brands and agencies to leverage media monitoring and social media in order to increase brand awareness. By tracking a brand, competitor, or industry topic - our platform allows customers to compare and analyze online conversations, as well as create content based on important social and web insights.
Brandwatch (combined with Falcon.io) is a digital consumer intelligence company, allowing users to analyze and utilize conversations from across the web and social media. With official access to Twitter, Reddit, and Tumblr's firehose, plus data coming from 100 million other sites, Brandwatch's historical archive includes over a trillion conversations, with 501 million new ones added every day. The platform then combines queries and AI to help you parse and analyze the data that's useful to you. From there it can be chopped, sliced, and combined to find insights you can put into action.
People increasingly turn to social media to engage with your business. Sprout Social gives you the most powerful tools available to personally connect with customers, solve issues and create brand advocates.
Gain an experienced partner who will introduce you to what’s ahead, not behind. We were the first to introduce digital media monitoring, and now we’re the first to apply AI-driven media intelligence.
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