Emotional Footprint Awards 2023
Search Engine Optimization
SoftwareReviews names Netpeak SEO, Siteimprove, SEO Spider, Conductor, SE Ranking, and Searchmetrics Suite as Search Engine Optimization Emotional Footprint Award Winners.
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Search Engine Optimization
Emotional Footprint Awards
SoftwareReviews Emotional Footprint Awards evaluate and rank products based on emotional response ratings from IT and business professionals. Using our Emotional Footprint methodology, we aggregate emotional footprint scores across 26 dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
Emotional Footprint Awards are proudly founded in 100% user review data and are free of traditional “magical” components such as market presence and analyst opinion, which are opaque in nature and may be influenced by vendor pressure, financial or otherwise.
Read The In-Depth Report
See how each vendor stacks up across each of the 26 dimensions and our thorough evaluation of vendor capabilities, product features, and overall satisfaction.
30+ pages
Measuring Emotional Footprint
Emotional Footprint is scored using our “Net Emotional Footprint” Index. This index tracks responses across 26 dimensions of emotional footprint that span 5 categories: Purchasing, Service Experience, Product Impact, Vendor Strategy, and Conflict Resolution. Then, the following calculation is done across this index:
% of Positive Reviews - % of Negative Reviews
For clarity, the total percentage of positive, neutral, and negative ratings is shown for each vendor as well.
Emotional Footprint Leaders
Netpeak Software
Netpeak SEO
Our SEO crawler will find broken links and images, check for duplicate content: pages, texts, duplicate title and meta description tags, H1s. You can spot these grave website SEO issues as well as dozens of others in just a few clicks.
9.5
CX Score
CX
Score
+99
Net Emotional Footprint
Net Emotional
Footprint
91
Value Index
VALUE INDEX
Screaming Frog
SEO Spider
Screaming Frog's search engine optimisation (SEO) services are designed to increase visibility within the algorithmic (“natural”, “organic”, or “free”) search results to deliver high quality, targeted traffic to your website.
9.3
CX Score
CX
Score
+94
Net Emotional Footprint
Net Emotional
Footprint
93
Value Index
VALUE INDEX
SE Ranking
SE Ranking
SE Ranking is a marketing platform comprised of a set of tools designed to assist marketers and SEO experts in their work. The software is a reliable assistant for any marketing / seo expert from the keyword selection and analysis stage to tracking the selected keywords in major search engines, including local and mobile SERPs checking. Track your competitors rankings and generate subtly adjusted reports, use the white label facilities and share custom access links. SE Ranking application allows SMM analytics and auto posting.
9.1
CX Score
CX
Score
+96
Net Emotional Footprint
Net Emotional
Footprint
85
Value Index
VALUE INDEX
Searchmetrics
Searchmetrics Suite
Searchmetrics offers an integrated software platform, the Searchmetrics Suite, consisting of four core products: With Searchmetrics Suite, customers can get the insights they need to analyze online performance, set priorities and drive success. The Searchmetrics Suite delivers predictable success, enabling the world’s smartest marketers to reach their goals.
8.9
CX Score
CX
Score
+92
Net Emotional Footprint
Net Emotional
Footprint
86
Value Index
VALUE INDEX
Siteimprove
Siteimprove
Siteimprove is a SaaS solution that helps organizations achieve their digital potential by empowering teams with actionable insights to deliver a superior website experience and drive growth.
8.9
CX Score
CX
Score
+93
Net Emotional Footprint
Net Emotional
Footprint
85
Value Index
VALUE INDEX
Conductor
Conductor
Conductor is a search and content intelligence platform that helps marketers create and optimize content to improve visibility online. Our platform generates customer intent insights for enterprise brands that empower marketers to compelling, value-driven content, which leads to increased organic traffic and higher marketing ROI. Customizable dashboards and workflows guide marketers through the content creation process, empowering them to measure, refine, and demonstrate the effectiveness of their SEO and content marketing efforts.
8.8
CX Score
CX
Score
+89
Net Emotional Footprint
Net Emotional
Footprint
87
Value Index
VALUE INDEX
Other Evaluated Vendors
Conductor
ContentKing for Conductor
As an SEO, it's your goal – and responsibility – to ensure that search engines can stay up-to-date with your website's content as smoothly as possible. At any time of the day. Digital Marketing teams at organizations like Netflix and Fedex rely on ContentKing as their SEO auditing and monitoring platform, providing them the insights and coverage they need to succeed. Experience full situational awareness with the only real-time SEO platform.
8.4
CX Score
CX
Score
+85
Net Emotional Footprint
Net Emotional
Footprint
84
Value Index
VALUE INDEX
Surfer SEO
Surfer SEO
Surfer uses a data-driven model, which is a viable choice for busy SEOs, marketers, and content creators. Data-driven SEO is about making decisions based on datasets instead of so-called industry standards.
8.4
CX Score
CX
Score
+86
Net Emotional Footprint
Net Emotional
Footprint
82
Value Index
VALUE INDEX
Verbolia
Verbolia
Create super-optimized SEO landing pages and target all relevant long-tail keywords for your site.
8.4
CX Score
CX
Score
+84
Net Emotional Footprint
Net Emotional
Footprint
84
Value Index
VALUE INDEX
Semrush
Semrush
Semrush is a leading online visibility management software-as-a-service platform. With over 50 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 140 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence. Semrush in numbers: - Over 808 million unique domains monitored for 142 geo databases - Over 43 trillion backlinks - 20 billion keywords - Over 7 million users who have tried Semrush
8.4
CX Score
CX
Score
+84
Net Emotional Footprint
Net Emotional
Footprint
83
Value Index
VALUE INDEX
Serpstat
Serpstat SEO
Serpstat will help you improve your website's overall SEO and PPC performance online. It provides various metrics and reports for a keyword and domain research. Serpstat uses live SERP update to keep its data fresh. Special online algorithm is applied, updating certain percentage of data every day. All updates are shown on the service immediately.
8.3
CX Score
CX
Score
+84
Net Emotional Footprint
Net Emotional
Footprint
82
Value Index
VALUE INDEX
Ahrefs Pte. Ltd
Ahrefs
Ahrefs is an All-in-one SEO toolset, with free Learning materials and a passionate community & support.
8.1
CX Score
CX
Score
+78
Net Emotional Footprint
Net Emotional
Footprint
83
Value Index
VALUE INDEX
Moz
Moz Pro
Moz Pro is an all-in-one Website SEO that's got it all: keyword research, link building, site audits, and page optimization insights, in one.
8.0
CX Score
CX
Score
+82
Net Emotional Footprint
Net Emotional
Footprint
77
Value Index
VALUE INDEX
WebCEO
WebCEO
WebCEO gives you an in-depth website SEO analysis on the fly and makes your website search engine friendly and get higher rankings on SERPs.
7.9
CX Score
CX
Score
+77
Net Emotional Footprint
Net Emotional
Footprint
81
Value Index
VALUE INDEX
SpyFu
SpyFu
SpyFu helps you spy on your competitors use their search marketing secret formula to improve your own business. Deep research or quick glimpses at their ad habits show you what works and what to avoid when you're connecting with your target audience.
7.9
CX Score
CX
Score
+79
Net Emotional Footprint
Net Emotional
Footprint
79
Value Index
VALUE INDEX
seoClarity
seoClarity
seoClarity is the natural search insights and content optimization platform that helps brands connect with customers in the moments that matter. The company’s proprietary Clarity Grid technology combines petabytes of data with machine-learning insights to help marketers develop proven content strategies, analyze competitive gaps, improve site health, and drive performance.
7.8
CX Score
CX
Score
+78
Net Emotional Footprint
Net Emotional
Footprint
79
Value Index
VALUE INDEX
SEO PowerSuite
SEO PowerSuite
SEO PowerSuite is all-in-one SEO software that's been over 10 years on the market. Our tools provide unlimited SEO data and help businesses in improving search engine rankings, generating more traffic, and saving time. SEO PowerSuite includes 4 tools — Rank Tracker, WebSite Auditor, SEO SpyGlass and LinkAssistant.
7.7
CX Score
CX
Score
+72
Net Emotional Footprint
Net Emotional
Footprint
82
Value Index
VALUE INDEX
BrightEdge Technologies
BrightEdge
BrightEdge makes SEO and Content Performance Management easy and measurable with AI-powered solutions to help you discover the true search demand of visitors, and create engaging content that will convert prospects into paying customers.
7.1
CX Score
CX
Score
+68
Net Emotional Footprint
Net Emotional
Footprint
75
Value Index
VALUE INDEX
For the full list of vendors in this space, click here.
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