What is BrightEdge?
BrightEdge makes SEO and Content Performance Management easy and measurable with AI-powered solutions to help you discover the true search demand of visitors, and create engaging content that will convert prospects into paying customers.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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81 Likeliness to Recommend
88 Plan to Renew
1
Since last award
71 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+74 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love BrightEdge?
Pros
- Respectful
- Acts with Integrity
- Trustworthy
- Efficient Service
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Alerts
Keyword Research
Rank Tracking
Competition Analysis
Content Optimization
Analytics and Reporting
On-Page Tracker/Optimization
Auditing
Local SEO
Backlink Tools
Vendor Capability Ratings
Vendor Support
Availability and Quality of Training
Quality of Features
Product Strategy and Rate of Improvement
Ease of Implementation
Breadth of Features
Ease of IT Administration
Business Value Created
Ease of Data Integration
Ease of Customization
Usability and Intuitiveness
BrightEdge Reviews
Alex N.
- Role: Sales Marketing
- Industry: Retail
- Involvement: Business Leader or Manager
Submitted Oct 2024
Early product-the local search optimization space!
Likeliness to Recommend
What differentiates BrightEdge from other similar products?
It was very early to the space and it has very good documentation. Support and vendor contacts understand how businesses work, not just how technology works.
What is your favorite aspect of this product?
I liked being able to see how keywords ranked for my site vs other sites.
What do you dislike most about this product?
I couldn't find anything to dislike. I was using it alongside a lot of other platforms and it was easier to understand than some of them.
What recommendations would you give to someone considering this product?
If you haven't taken any web analytics courses before, read books on web analytics and take the basic Google Analytics courses. Also look at the courses that BrightEdge offers online. They have a nice introductory course that covers general SEO information as well as how to use their platform.
Pros
- Trustworthy
- Efficient Service
- Effective Service
- Caring
Please tell us why you think this review should be flagged.
Joylyn O.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Jun 2024
Must-have SEO tools for professionals
Likeliness to Recommend
What differentiates BrightEdge from other similar products?
Not only does BrightEdge offer a robust set of SEO tools, they also continuously innovate and educate us on how to use features effectively. I have at least two customer support experts I can email anytime I have a question. BrightEdge has gone the extra mile to equip our in-house content writers and digital marketers for SEO excellence. They teach us which features to use in different situations, and they address specific use cases with a deeper level of instructions to help us achieve the desired results. They helped us build custom dashboards and reports as well.
What is your favorite aspect of this product?
I love how easy it is to instantly see whether or not my keyword ideas are viable. I also love how easy it is to track performance of keywords and pages our team strategically targets. The dashboards make it easy to track progress from multiple domains in one place, providing a high-level and easily shareable view for stakeholders. BrightEdge also emails me recommendations for quick ways to optimize pages every week.
What do you dislike most about this product?
Because the features are so robust and frequently updated, I think it would take a very smart and tech-savvy person to learn all of the functionalities without training and/or ongoing support.
What recommendations would you give to someone considering this product?
This is a powerful SEO program for professionals targeting organic ranking in a competitive environment. The UI is not as user-friendly or intuitive as Conductor, but the depth and breadth of the feature set plus the outstanding customer support and constant innovation make this program a clear winner for me. This is a great program for SEOs and content writers responsible for winning the top SERPs.
Pros
- Performance Enhancing
- Enables Productivity
- Efficient Service
- Effective Service
Please tell us why you think this review should be flagged.
- Role: Sales Marketing
- Industry: Retail
- Involvement: End User of Application
Submitted Jun 2024
Better content than technical SEO vendor
Likeliness to Recommend
Pros
- Enables Productivity
- Trustworthy
- Caring
- Respectful
Please tell us why you think this review should be flagged.
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