Emotional Footprint Awards 2023
Product Analytics
SoftwareReviews names Pendo Experience Platform, Adobe Analytics, Google Analytics, and Mixpanel as Product Analytics Emotional Footprint Award Winners.
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Product Analytics
Emotional Footprint Awards
SoftwareReviews Emotional Footprint Awards evaluate and rank products based on emotional response ratings from IT and business professionals. Using our Emotional Footprint methodology, we aggregate emotional footprint scores across 26 dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
Emotional Footprint Awards are proudly founded in 100% user review data and are free of traditional “magical” components such as market presence and analyst opinion, which are opaque in nature and may be influenced by vendor pressure, financial or otherwise.
Read The In-Depth Report
See how each vendor stacks up across each of the 26 dimensions and our thorough evaluation of vendor capabilities, product features, and overall satisfaction.
30+ pages
Measuring Emotional Footprint
Emotional Footprint is scored using our “Net Emotional Footprint” Index. This index tracks responses across 26 dimensions of emotional footprint that span 5 categories: Purchasing, Service Experience, Product Impact, Vendor Strategy, and Conflict Resolution. Then, the following calculation is done across this index:
% of Positive Reviews - % of Negative Reviews
For clarity, the total percentage of positive, neutral, and negative ratings is shown for each vendor as well.
Emotional Footprint Leaders
Pendo.io, Inc.
Pendo Experience Platform
Pendo for Mobile is a codeless solution for native iOS and Android Applications, Xamarin & React Native. We have a Track Events solution for SwiftUI, Flutter and hybrid apps. Automatically track any user action in your app to get instant insights without prior app tagging or engineering effort. Understand users through their product journey on mobile and web, to reveal moments of delight and areas for improvement.
9.7
CX Score
CX
Score
+99
Net Emotional Footprint
Net Emotional
Footprint
96
Value Index
VALUE INDEX
Adobe Systems
Adobe Analytics
It might be a campaign that’s underperforming. Or you need to know which content will inspire your customer. Maybe you just want time to look for the insights that really matter — the ones only you can find. Whatever the challenge — from basic web tracking to creating a culture of insight where data is infused into every action on every team — Adobe Analytics can help.
9.5
CX Score
CX
Score
+98
Net Emotional Footprint
Net Emotional
Footprint
92
Value Index
VALUE INDEX
Google Analytics
Get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
9.3
CX Score
CX
Score
+94
Net Emotional Footprint
Net Emotional
Footprint
92
Value Index
VALUE INDEX
Mixpanel
Mixpanel
Mixpanel's event-based tracking solution gives product teams the ability to gain insights into how to best acquire, convert, and retain their users across web and mobile platforms. Powerful, flexible, and easy-to-use, Mixpanel enables teams to learn from their user data and innovate rapidly in creating winning products.
9.1
CX Score
CX
Score
+96
Net Emotional Footprint
Net Emotional
Footprint
86
Value Index
VALUE INDEX
Other Evaluated Vendors
Firebase
Use Firebase products together to solve complex challenges and optimize your app experience. Personalize your onboarding flow, grow user engagement, or add new functionality with Firebase. Firebase provides detailed documentation and cross-platform SDKs to help you build and ship apps on Android, iOS, the web, C++, and Unity.
9.0
CX Score
CX
Score
+92
Net Emotional Footprint
Net Emotional
Footprint
87
Value Index
VALUE INDEX
Adjust GmbH
Adjust
Adjust is a global app marketing analytics platform committed to ensuring the highest privacy and performance standards. Adjust's solutions include measurement, fraud prevention, cybersecurity, and automation tools. The company's mission is to make mobile marketing simpler, smarter and more secure for the more than 50,000 apps working with Adjust.
8.7
CX Score
CX
Score
+90
Net Emotional Footprint
Net Emotional
Footprint
85
Value Index
VALUE INDEX
Heap, Inc.
Heap
Heap is a digital insights platform that makes it easy to surface and act on the most valuable insights that are hidden in your user data. Heap combines a complete and trustworthy digital data foundation with advanced data science capabilities so teams have comprehensive tools to yield insights, move faster, and optimize customer journeys in an ever-changing marketplace.
8.4
CX Score
CX
Score
+88
Net Emotional Footprint
Net Emotional
Footprint
80
Value Index
VALUE INDEX
Kochava
Kochava
Kochava's Unified Audience Platform provides precision, real-time omni-channel attribution that helps data-driven marketers measure and optimize their marketing for every customer journey. Kochava delivers what marketers need, when they need it, to establish customer identity and segment and activate audiences in a privacy-first world, leveraging data from the Kochava Collective for audience enrichment.
8.4
CX Score
CX
Score
+91
Net Emotional Footprint
Net Emotional
Footprint
75
Value Index
VALUE INDEX
AppsFlyer
AppsFlyer
AppsFlyer empowers marketers to grow their business and innovate with a suite of comprehensive measurement and analytics solutions. Built around privacy by design, AppsFlyer takes a customer-centric approach to help 12,000+ brands and 10,000+ technology partners make better business decisions every day.
8.3
CX Score
CX
Score
+86
Net Emotional Footprint
Net Emotional
Footprint
80
Value Index
VALUE INDEX
For the full list of vendors in this space, click here.
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