AppsFlyer Logo
AppsFlyer Logo
AppsFlyer

AppsFlyer

8.0 /10
Category
AppsFlyer
8.0 /10

What is AppsFlyer?

AppsFlyer empowers marketers to grow their business and innovate with a suite of comprehensive measurement and analytics solutions. Built around privacy by design, AppsFlyer takes a customer-centric approach to help 12,000+ brands and 10,000+ technology partners make better business decisions every day.

Company Details


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Awards & Recognition

AppsFlyer won the following awards in the Product Analytics category

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AppsFlyer Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on AppsFlyer.

86 Likeliness to Recommend

95 Plan to Renew

1
Since last award

75 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+86 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love AppsFlyer?

0% Negative
11% Neutral
89% Positive

Pros

  • Performance Enhancing
  • Reliable
  • Enables Productivity
  • Efficient Service

Feature Ratings

Average 82

Analytics and Reporting

87

Conversion Analysis

85

Data Integrity

83

Marketing Analytics

82

Data Analysis and Survey Function

81

Device and Browser Analytics

80

Data Management

80

Mobile Functionality

79

API Framework

78

Data Warehousing

78

Audience Segmentation

76

Vendor Capability Ratings

Average 77

Quality of Features

84

Usability and Intuitiveness

80

Business Value Created

79

Product Strategy and Rate of Improvement

78

Ease of Data Integration

78

Breadth of Features

77

Ease of Implementation

76

Vendor Support

75

Availability and Quality of Training

74

Ease of Customization

73

Ease of IT Administration

72

AppsFlyer Reviews

Prakul S.

  • Role: Operations
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Oct 2024

User friendly yet potent tool for App marketing

Likeliness to Recommend

9 /10

What differentiates AppsFlyer from other similar products?

It serves very niche campaign management and tracking of Apps marketing only. Thus when we think of App marketing Apps Flyer is the best in it

What is your favorite aspect of this product?

The ease of use and very user friendly interface is the favourite of mine

What do you dislike most about this product?

Per day limitations of in app events and unique users is little bit less.

What recommendations would you give to someone considering this product?

If you are a app marketer and want to market your app digitally then probably this is the most vital tool you need for an effective and efficient marketing.

Pros

  • Efficient Service
  • Effective Service
  • Saves Time
  • Client Friendly Policies

Kusum B.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Apr 2024

Overall Best product for mobile app campaigns

Likeliness to Recommend

8 /10

What differentiates AppsFlyer from other similar products?

It's advanced fraud prevention system differentiate it from other similar product. It helps brand owners to safeguard their marketing spends by detecting and preventing fraudulent activities.

What is your favorite aspect of this product?

My favourite aspect is deep linking features which enhances the user experience by directing the user to the specific content within an app.

What do you dislike most about this product?

Integration with other panel may result in discrepancy in numbers shown in appsflyer and other panel.

What recommendations would you give to someone considering this product?

I will definitely recommend this product to everyone related to mobile app marketing field. Appsflyer provides real time data which allows marketers to quickly analyse the performance of their campaigns.

Pros

  • Performance Enhancing
  • Efficient Service
  • Saves Time
  • Altruistic

Ravneesh k.

  • Role: Operations
  • Industry: Other
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Apr 2024

Mobile Measurement Platform with Strong Analytics.

Likeliness to Recommend

10 /10

What differentiates AppsFlyer from other similar products?

Comprehensive and reliable mobile attribution and marketing analytics platform that empowers businesses to optimize their marketing strategies effectively.

What is your favorite aspect of this product?

In-app event tracking and easy to use features.

What do you dislike most about this product?

Fetching reports sometimes takes longer than I expected.

What recommendations would you give to someone considering this product?

It's easy of use, customization dashboards are very useful ,fraud detection tool is very accurate, integration with ad-networks very easy and customer support is very fast and knowledgeable.

Pros

  • Continually Improving Product
  • Efficient Service
  • Saves Time
  • Fair

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