Emotional Footprint Awards 2021
Content Marketing
SoftwareReviews names StoryChief, Adobe Experience Manager, and Storyblok as Content Marketing Emotional Footprint Award Winners.
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Content Marketing
Emotional Footprint Awards
SoftwareReviews Emotional Footprint Awards evaluate and rank products based on emotional response ratings from IT and business professionals. Using our Emotional Footprint methodology, we aggregate emotional footprint scores across 26 dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
Emotional Footprint Awards are proudly founded in 100% user review data and are free of traditional “magical” components such as market presence and analyst opinion, which are opaque in nature and may be influenced by vendor pressure, financial or otherwise.
Read The In-Depth Report
See how each vendor stacks up across each of the 26 dimensions and our thorough evaluation of vendor capabilities, product features, and overall satisfaction.
30+ pages
Measuring Emotional Footprint
Emotional Footprint is scored using our “Net Emotional Footprint” Index. This index tracks responses across 26 dimensions of emotional footprint that span 5 categories: Purchasing, Service Experience, Product Impact, Vendor Strategy, and Conflict Resolution. Then, the following calculation is done across this index:
% of Positive Reviews - % of Negative Reviews
For clarity, the total percentage of positive, neutral, and negative ratings is shown for each vendor as well.
Emotional Footprint Leaders
StoryChief
StoryChief
The most user friendly all-in-one content distribution software for marketing teams, agencies and content professionals.
9.4
CX Score
CX
Score
+99
Net Emotional Footprint
Net Emotional
Footprint
88
Value Index
VALUE INDEX
Storyblok
Storyblok
Storyblok, your last headless CMS, helps your team to tell your story and manage content for every use-case.
8.9
CX Score
CX
Score
+91
Net Emotional Footprint
Net Emotional
Footprint
86
Value Index
VALUE INDEX
Adobe Systems
Adobe Experience Manager
It’s a comprehensive content management solution for building websites, mobile apps, and forms. And it makes it easy to manage your marketing content and assets.
8.9
CX Score
CX
Score
+89
Net Emotional Footprint
Net Emotional
Footprint
89
Value Index
VALUE INDEX
Other Evaluated Vendors
Automattic
WordPress.com
WordPress.com powers beautiful websites for businesses, professionals, and bloggers.
8.8
CX Score
CX
Score
+88
Net Emotional Footprint
Net Emotional
Footprint
88
Value Index
VALUE INDEX
Strapi
Strapi
Strapi is the leading open-source headless CMS. It’s 100% Javascript, fully customizable and developer-first.
8.7
CX Score
CX
Score
+87
Net Emotional Footprint
Net Emotional
Footprint
88
Value Index
VALUE INDEX
Contently
Contently Marketing Platform
Cross-functional content calendars, campaign centers, and in-platform strategy tools align teams and create better content, faster.
8.6
CX Score
CX
Score
+87
Net Emotional Footprint
Net Emotional
Footprint
85
Value Index
VALUE INDEX
dotCMS
dotCMS
Content is the fuel for your brand experience. We deliver the most flexible API-first infrastructure, with the highest level of NoCode, so you can build, manage and deliver trusted, continuous and connected customer experiences.
8.0
CX Score
CX
Score
+72
Net Emotional Footprint
Net Emotional
Footprint
87
Value Index
VALUE INDEX
Kentico Software
Kontent
Kontent drives each step of the content production process from the initial planning phase through publication and ultimately optimization. Performance analytics maximize the value of this content with insights that drive future planning efforts and the reuse of successful content across campaigns and channels.
7.5
CX Score
CX
Score
+70
Net Emotional Footprint
Net Emotional
Footprint
79
Value Index
VALUE INDEX
For the full list of vendors in this space, click here.
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