Semrush
8.8 /10

What is Semrush?

Semrush is a leading online visibility management software-as-a-service platform. With over 50 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 140 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence.

Company Details


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Awards & Recognition

Semrush won the following awards in the Search Engine Optimization category

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Semrush Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Semrush.

90 Likeliness to Recommend

95 Plan to Renew

1
Since last award

82 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

+86 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Semrush?

2% Negative
6% Neutral
92% Positive

Pros

  • Performance Enhancing
  • Enables Productivity
  • Trustworthy
  • Reliable

Feature Ratings

Average 85

Keyword Research

90

Competition Analysis

88

Rank Tracking

86

Content Optimization

84

Backlink Tools

84

Analytics and Reporting

84

On-Page Tracker/Optimization

83

Auditing

83

Local SEO

81

Alerts

79

Vendor Capability Ratings

Average 81

Ease of Implementation

85

Breadth of Features

85

Business Value Created

85

Quality of Features

84

Usability and Intuitiveness

81

Ease of IT Administration

81

Product Strategy and Rate of Improvement

80

Ease of Data Integration

79

Availability and Quality of Training

78

Ease of Customization

78

Vendor Support

77

Semrush Reviews

Zachary T.

  • Role: Sales Marketing
  • Industry: Education
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Oct 2024

An incredibly easy to use SEO Tool

Likeliness to Recommend

10 /10

What differentiates Semrush from other similar products?

Semrush is an all-round tool. It has changed the game in our marketing with it's competitive analysis, content marketing, SEO research and PPC capabilities that we have relied on for our marketing success. Our team loves it dedicated Support team and it's easy to use interface for even a non-technical members.

What is your favorite aspect of this product?

I love many things that can't be written here but my favorites are content marketing toolset. It provides topic research, keyword research, a writing assistant and other tools. I also love the SEO tool set with cool tools like; site audits, keyword research, gap analysis, backlink analytics and keyword tracking. My team is able to set up projects, get notified, report to management and more. What else can we ask for?

What do you dislike most about this product?

We are using a Guru plan at I would love if this plan included API access. I also found traffic predictions to be misleading for a small firm.

What recommendations would you give to someone considering this product?

You need a tool from people who knows SEO and who are updated with any field changes. This is that tool.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Enables Productivity

Varun S.

  • Role: Consultant
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Oct 2024

SEMrush: All in one marketing solution

Likeliness to Recommend

10 /10

What differentiates Semrush from other similar products?

SEMrush stand out from other SEO and digital marketing tools many ways. Comprehensive Suite - They offers a wide range of tools covering SEO, PPC and content marketing.

What is your favorite aspect of this product?

Favourite aspect would be Site audit tools. This feature is very user friendly.

What do you dislike most about this product?

I dont dislike any of its feature. This is the best tool.,

What recommendations would you give to someone considering this product?

I can recommend SEMrush any day. This is the best tool in the market for the kind of optimization provided for the content including topic research and SEO writing assistance, which some competitors may lack.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Varsha R.

  • Role: Sales Marketing
  • Industry: Media
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Oct 2024

Ultimate SEO & Digital Marketing toolkit

Likeliness to Recommend

8 /10

What differentiates Semrush from other similar products?

SEMrush is an all in one toolkit and more versatile when compared with other products. It has extensive competitive analysis with detailed insights. Unlike many other SEO tools, SEMrush gives in-depth data on competitors paid search campaigns and display ads, makes it a valuable tool.

What is your favorite aspect of this product?

It has a user friendly interface with regular updates. It's versatility in content management and social media management streamlines multiple efforts into a single platform.

What do you dislike most about this product?

The pricing is a little high. Some of the tools are really expensive. Not beginner friendly due to a learning curve. Local SEO could be better.

What recommendations would you give to someone considering this product?

For the new users take the advantage of the free trail version. Start with a lower price plan and focus on primary needs.

Pros

  • Performance Enhancing
  • Unique Features
  • Helps Innovate
  • Continually Improving Product

Cons

  • Vendor Friendly Policies
  • Less Fair

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