What is Salesforce Marketing Cloud?
Salesforce Marketing Cloud develops marketing automation and analytics software for email, mobile, social and online marketing. It also offers consulting and implementation services.[26] The software is sold primarily on a multi-year subscription basis. The price of the subscription is based on what features are enabled, number of users and level of customer service.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
97 Plan to Renew
89 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Salesforce Marketing Cloud?
Pros
- Helps Innovate
- Reliable
- Effective Service
- Saves Time
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Advanced Campaign Management
Marketing Analytics
Social Media Marketing Management
Community Marketing Management
Email Marketing Automation
Marketing Asset Management
Advanced Data Segmentation
Marketing Workflow Management
Mobile Marketing Management
Multi Channel Integration
Marketing Operations Management
Vendor Capability Ratings
Business Value Created
Quality of Features
Ease of Data Integration
Vendor Support
Availability and Quality of Training
Usability and Intuitiveness
Ease of Customization
Breadth of Features
Product Strategy and Rate of Improvement
Ease of Implementation
Ease of IT Administration
Salesforce Marketing Cloud Reviews
Ayrton C.
- Role: Sales Marketing
- Industry: Finance
- Involvement: End User of Application
Submitted Dec 2024
Automated Personal Touch
Likeliness to Recommend
What differentiates Salesforce Marketing Cloud from other similar products?
Salesforce Marketing Cloud indeed possesses unique automation tools. From sending out email reminders to moderating replies on social media platforms, it does all these effortlessly. Which allows personalized appeals that can be delivered via its Customer 360 platform, providing a holistic view of the client. The integration with SMS means that communication gets to customers wherever they are.
What is your favorite aspect of this product?
To my mind, the important benefit of Salesforce Marketing Cloud regarding its application is the fact that it manages different types of communication channels in a single comprehensive approach. It reduces time because many of its tasks happen automatically, and no other platform offers such tailored experiences to so many people. It is also very simple to use, with the analytics dashboard offering great value information at first glance.
What do you dislike most about this product?
Using the software is quite easy and smooth, yet it has one disadvantage in terms of flexibility with several kinds of reports. Despite the comprehensive data that is obtained using this platform, there are a variety of options that would make the data even more flexible in regard to business needs if more control were implemented over how the data is presented.
What recommendations would you give to someone considering this product?
The application known as Salesforce Marketing Cloud has already completely shifted strategies concerning how communication is done. I recall a campaign where we used email, social media, and to share information using a particular customer group. There were promising numbers—engagement rates rose for about 70% across the platforms, while customers raved about the experience.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
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Sangita M.
- Role: Sales Marketing
- Industry: Biotechnology
- Involvement: End User of Application
Submitted Dec 2024
Fantastic product!
Likeliness to Recommend
What differentiates Salesforce Marketing Cloud from other similar products?
Salesforce Marketing Cloud stands out with its robust integration capabilities across the Salesforce ecosystem, enabling seamless access to customer data for personalized marketing. It offers a wide range of tools to create tailored customer journeys and multichannel campaigns. Its AI-powered features, like Einstein, provide actionable insights for improving engagement and optimizing campaign performance. The platform’s flexibility allows customization for businesses of various sizes and industries, supported by its scalable infrastructure.
What is your favorite aspect of this product?
My favourite aspect of this product is it allows marketers to create highly personalized, end-to-end customer journeys across multiple channels.
What do you dislike most about this product?
The platform usage could be challenging to navigate, particularly when setting up advanced features or integrations without prior technical expertise.
What recommendations would you give to someone considering this product?
I would encourage someone who is considering this product to take advantage of Salesforce’s Trailhead resources and consider purchasing additional support services to ease the onboarding process.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
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Abrar A.
- Role: Sales Marketing
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Oct 2024
Fantastic Product
Likeliness to Recommend
What differentiates Salesforce Marketing Cloud from other similar products?
It's far better for overall marketing operations.
What is your favorite aspect of this product?
Analytics and reporting are excellent!!
What do you dislike most about this product?
There is nothing to hate about this product.
What recommendations would you give to someone considering this product?
I definitely suggest this tool to any organization's marketing team for meeting all of their marketing demands.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Trustworthy
Please tell us why you think this review should be flagged.
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