Oracle

Oracle Marketing

Composite Score

8.5 /10

CX Score

8.8 /10

94 Reviews Write a Review

Claim Software

What is Oracle Marketing?

To build customer obsessed cultures, create and manage ideal customers, and power revenue performance. They use award-winning technology and expertise to transform marketing by truly knowing the customer, engaging with cross-channel marketing, and achieving data driven accountability. Integrated information from cross-channel marketing, content marketing, and social marketing with data management and dozens of AppCloud apps enables these businesses to target, engage, convert, analyze, and use marketing technology to deliver a better customer experience.

Company Details

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Awards & Recognition

Oracle Marketing won the following awards in the Marketing Platforms - Enterprise category

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6 Top Rated Capabilities

7 Top Rated Features

Latest Award, 2024

2024 Emotional Footprint Champion

2024

Strategy and Innovation
Service Experience
Product Impact
Contract Negotiation
Conflict Resolution

2024

2023 Data Quadrant Gold Medalist

2023

7 Top Rated Capabilities

8 Top Rated Features

2023

2023 Emotional Footprint Champion

2023

Strategy and Innovation
Service Experience
Product Impact
Contract Negotiation
Conflict Resolution

2023

9 Top Rated Capabilities

8 Top Rated Features

2022

Oracle Marketing Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Oracle Marketing.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

95 Plan to Renew

2
Since last award

87 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+96 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Oracle Marketing?

0% Negative

1% Neutral

99% Positive

Pros

Helps Innovate
Enables Productivity
Continually Improving Product
Reliable

Feature Ratings

Average 88

Advanced Campaign Management

Marketing Analytics

Multi Channel Integration

Email Marketing Automation

Advanced Data Segmentation

Marketing Workflow Management

Mobile Marketing Management

Marketing Operations Management

Marketing Asset Management

Social Media Marketing Management

Community Marketing Management

Vendor Capability Ratings

Average 85

Ease of Implementation

Business Value Created

Ease of IT Administration

Ease of Customization

Product Strategy and Rate of Improvement

Usability and Intuitiveness

Ease of Data Integration

Breadth of Features

Availability and Quality of Training

Quality of Features

Vendor Support

Oracle Marketing Reviews

Edwin G.

Role: Sales Marketing
Industry: Healthcare
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jan 2025

Oracle Marketing: Advanced Campaign Automation.

Likeliness to Recommend

10 /10

What differentiates Oracle Marketing from other similar products?

Oracle Marketing is different because it natively integrates into the greater Oracle ecosystem. It integrates smoothly with Oracle's CRM, sales, and customer service for proper data flow. This comprehensive integration provides a complete view of the customer journey and gives them better personalization and more effective campaigns.

What is your favorite aspect of this product?

Segmentation and targeting are some of the strong points of Oracle Marketing. It's a platform that uses the power of behavioural, demographic, and firmographic data in one place to create particular audience segments. This level of granularity enables marketers to provide personalized content and better campaign engagement, which leads to higher conversion rates.

What do you dislike most about this product?

The significant learning for Oracle Marketing is often quite steep and may be a challenge for some. While having a lot of features and capabilities, it can be overwhelming for a new user, most especially for smaller teams that have not used such advanced marketing automation tools. This often means longer implementation times and significant investment in training.

What recommendations would you give to someone considering this product?

If you're looking into Oracle Marketing, make sure that your company has the necessary resources and skills to utilize all of its functionality. It is the perfect platform for large enterprises with complex marketing requirements. Perform the needs analysis to understand how well Oracle Marketing will meet your needs before committing.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Luis A.

Role: Information Technology
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Dec 2024

Precision Email Campaigns

Likeliness to Recommend

8 /10

What differentiates Oracle Marketing from other similar products?

Oracle Marketing is really good at segmenting audiences with laser precision. It has many advanced data analytics tools for precise customer profiling and ensures that emails target the right groups. What differentiates the platform from the rest of the market is how it can seamlessly integrate with existing databases, as well as its automated features. On top of that, A/B testing within the campaign control over there is freaking amazing to optimize strategies.

What is your favorite aspect of this product?

The thing I’d say that stands out most is how Oracle Marketing makes data-driven decisions sound so easy. I really liked the fluid integration with middleware systems; deployment of campaigns is a breeze. Real-time monitoring; customizable dashboards; automation tools take the work out of heavy lifting repetitive tasks.

What do you dislike most about this product?

Oracle Marketing is a powerful tool, but can feel too much for the smaller scale of marketing needs. Although the interface is very powerful, it could do with simplification for the users who have less need for all its advanced features. A “basic mode” mode would simplify the experience.

What recommendations would you give to someone considering this product?

Utilizing Oracle Marketing provides a distinct competitive advantage. We did a campaign for a niche client segment that was hard to engage with. Using Oracle’s segmentation and personalization tools, we built emails tailored explicitly to their needs. It’s not an emailing process, but a process of making meaningful connections.

Pros

Helps Innovate
Continually Improving Product
Performance Enhancing
Trustworthy

Richie S.

Role: Sales Marketing
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Sep 2024

The Suitable Marketing Plan

Likeliness to Recommend

8 /10

What differentiates Oracle Marketing from other similar products?

The option of emails communication and marketing

What is your favorite aspect of this product?

The speed sales analysis which issues a report that is authentic

What recommendations would you give to someone considering this product?

The intuition makes the tool more powerful

Pros

Continually Improving Product
Reliable
Performance Enhancing
Trustworthy

Oracle Marketing

What is Oracle Marketing?

Company Details

Need Assistance?

Awards & Recognition

2024 Emotional Footprint Champion

2023 Data Quadrant Gold Medalist

2023 Emotional Footprint Champion

Oracle Marketing Ratings

86 Likeliness to Recommend

95 Plan to Renew

2 Since last award

87 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+96 Net Emotional Footprint

How much do users love Oracle Marketing?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Advanced Campaign Management End-to-end marketing campaign management; customer journey mapping, campaign initiation, monitoring, and dynamic reporting and adjustment

Marketing Analytics Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

Multi Channel Integration End-to-end marketing campaign management functions such as customer journey mapping, campaign initiation, monitoring, and adjustment for multiple channels.

Email Marketing Automation End-to-end management of email marketing: email templates, email previews, spam testing, A/B tracking, multivariate testing, and email metrics tracking.

Advanced Data Segmentation Categorization, static and real-time list building, addition of custom configurable attributes to leads, contacts and accounts.

Marketing Workflow Management Ability to visually edit workflows and create business rules for them.

Mobile Marketing Management Includes ability to manage SMS, mobile application marketing, and push notifications on a variety of end user devices.

Marketing Operations Management Project management tools for marketers (timelines, performance indicators, budgeting/resourcing tools, etc.).

Marketing Asset Management Content repository functionality (or tight ECM integration) for marketing assets and campaign collateral (static, multimedia, e-commerce related, etc.).

Social Media Marketing Management Ability to push content and pull leads from popular social media networks and manage social properties; aggregate and analyze social data for trend reporting.

Community Marketing Management Branded customer communities

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Oracle Marketing Reviews

Edwin G.

Oracle Marketing: Advanced Campaign Automation.

Likeliness to Recommend

Pros

Luis A.

Precision Email Campaigns

Likeliness to Recommend

Pros

Richie S.

The Suitable Marketing Plan

Likeliness to Recommend

Pros

2
Since last award

Feature Ratings

Advanced Campaign Management

Marketing Analytics

Multi Channel Integration

Email Marketing Automation

Advanced Data Segmentation

Marketing Workflow Management

Mobile Marketing Management

Marketing Operations Management

Marketing Asset Management

Social Media Marketing Management

Community Marketing Management

Vendor Capability Ratings

Ease of Implementation

Business Value Created

Ease of IT Administration

Ease of Customization

Product Strategy and Rate of Improvement

Usability and Intuitiveness

Ease of Data Integration

Breadth of Features

Availability and Quality of Training

Quality of Features

Vendor Support