Oracle Marketing Logo Award Winner Product Badge
Oracle Marketing Logo Award Winner Product Badge
Oracle

Oracle Marketing

8.4 /10
Category
Oracle Marketing
8.4 /10

What is Oracle Marketing?

To build customer obsessed cultures, create and manage ideal customers, and power revenue performance. They use award-winning technology and expertise to transform marketing by truly knowing the customer, engaging with cross-channel marketing, and achieving data driven accountability. Integrated information from cross-channel marketing, content marketing, and social marketing with data management and dozens of AppCloud apps enables these businesses to target, engage, convert, analyze, and use marketing technology to deliver a better customer experience.

Company Details


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Awards & Recognition

Oracle Marketing won the following awards in the Marketing Platforms - Enterprise category

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Oracle Marketing Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Oracle Marketing.

86 Likeliness to Recommend

97 Plan to Renew

87 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+95 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Oracle Marketing?

1% Negative
1% Neutral
98% Positive

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Enables Productivity

Feature Ratings

Average 88

Advanced Campaign Management

90

Marketing Analytics

88

Marketing Workflow Management

88

Email Marketing Automation

88

Advanced Data Segmentation

87

Marketing Operations Management

87

Multi Channel Integration

87

Mobile Marketing Management

86

Marketing Asset Management

85

Social Media Marketing Management

84

Community Marketing Management

84

Vendor Capability Ratings

Average 85

Ease of Implementation

88

Business Value Created

87

Ease of Customization

87

Ease of IT Administration

85

Product Strategy and Rate of Improvement

85

Usability and Intuitiveness

84

Ease of Data Integration

84

Quality of Features

84

Breadth of Features

84

Availability and Quality of Training

83

Vendor Support

82

Oracle Marketing Reviews

Richie S.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2024

The Suitable Marketing Plan

Likeliness to Recommend

8 /10

What differentiates Oracle Marketing from other similar products?

The option of emails communication and marketing

What is your favorite aspect of this product?

The speed sales analysis which issues a report that is authentic

What recommendations would you give to someone considering this product?

The intuition makes the tool more powerful

Pros

  • Continually Improving Product
  • Reliable
  • Performance Enhancing
  • Trustworthy

Ashley S.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2024

Easy to use, good customer service

Likeliness to Recommend

9 /10

What differentiates Oracle Marketing from other similar products?

It is very easy to use and intuitive

What is your favorite aspect of this product?

It is very easy to use and intuitive

What do you dislike most about this product?

There is nothing that I dislike about this product.

What recommendations would you give to someone considering this product?

Take your time to learn the features

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Javier G.

  • Role: Student Academic
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Nov 2023

Fantastic

Likeliness to Recommend

8 /10

What differentiates Oracle Marketing from other similar products?

Oracle Marketing Cloud offers an integrated platform that combines various marketing functions such as automation, analytics, social media management, and content marketing. This integration can streamline workflows and enhance collaboration.

What is your favorite aspect of this product?

Is its comprehensive and integrated approach. Users often appreciate having a suite of marketing tools within a unified platform, simplifying marketing processes and fostering a cohesive strategy across various channels.

What do you dislike most about this product?

Oracle Marketing Cloud, especially for those unfamiliar with its extensive features. It's important for organizations to ensure they have the necessary resources and expertise for implementation and ongoing management. Additionally, staying informed about updates and support options can contribute to a smoother experience with the platform.

What recommendations would you give to someone considering this product?

Clearly define your marketing objectives and requirements. Understand the scale and complexity of your marketing operations to determine if Oracle Marketing Cloud aligns with your business goals.

Pros

  • Efficient Service
  • Inspires Innovation
  • Caring
  • Client Friendly Policies