Optimizely Digital Experience Platform Logo
Optimizely Digital Experience Platform Logo
Optimizely, Inc.

Optimizely Digital Experience Platform

7.0 /10
Category
Optimizely Digital Experience Platform
7.0 /10

What is Optimizely Digital Experience Platform?

Episerver Digital Experience platform for creating, managing, and optimizing digital experiences including powerful content management, digital commerce, and enterprise search functionality.

Company Details


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Optimizely Digital Experience Platform Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Optimizely Digital Experience Platform.

83 Likeliness to Recommend

3
Since last award

90 Plan to Renew

4
Since last award

81 Satisfaction of Cost Relative to Value

4
Since last award


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Emotional Footprint Overview

+69 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Optimizely Digital Experience Platform?

6% Negative
9% Neutral
85% Positive

Pros

  • Enables Productivity
  • Inspires Innovation
  • Acts with Integrity
  • Helps Innovate

Cons

  • Less Generous
  • Under Delivered

Feature Ratings

Average 81

Content Security

84

Analytics and Reporting

83

Content Repository

83

Web Publishing Capabilities

82

Management Interface

81

E-Commerce Integration

81

Translation Facilitation

77

Digital Asset Management

77

Standard Templates

76

Social Media Integration

76

Multi Channel Support

75

Vendor Capability Ratings

Average 76

Quality of Features

82

Usability and Intuitiveness

80

Ease of Implementation

79

Ease of Data Integration

78

Business Value Created

77

Breadth of Features

76

Ease of IT Administration

76

Ease of Customization

73

Product Strategy and Rate of Improvement

73

Availability and Quality of Training

69

Vendor Support

68

Optimizely Digital Experience Platform Reviews

Kanika P.

  • Role: Operations
  • Industry: Education
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Oct 2024

Its easy to use, with a easy to navigate.

Likeliness to Recommend

9 /10

What differentiates Optimizely Digital Experience Platform from other similar products?

It is much easy to use also the customer support is fantastic, their response time is much much less than other similar platform's, also the integration of platform with current workforce is incredible.

What is your favorite aspect of this product?

Easy integration and implementation whuch reduces our unnecessary issues and eliminating the data.

What do you dislike most about this product?

As per now there is no such issue, rather we are enjoying this product.

What recommendations would you give to someone considering this product?

Customer support is good but still I would recommend to be more knowledgeable.

Pros

  • Helps Innovate
  • Enables Productivity
  • Trustworthy
  • Caring

Paras R.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Oct 2024

Giant for Apps and web testing.

Likeliness to Recommend

9 /10

What differentiates Optimizely Digital Experience Platform from other similar products?

Offering a full range of tools for A/B testing, personalization, and multivariate testing sets Optimizely's digital experience platform apart from rivals. We can create and manage experiments, analyze results, and optimize digital experiences with ease thanks to its user- friendly interface and robust analytics capabilities. Furthermore, Optimizely's integration with other well- known programs and platforms expedites the testing procedure and offers insightful data on user behavior.

What is your favorite aspect of this product?

The way this platform offers to improve websites and apps, use multivariate testing, A/B testing, and personalization.

What do you dislike most about this product?

It can be costly to use Optimizely, particularly for larger businesses. For individuals without extensive technical knowledge, the platform can be challenging to set up and operate.

What recommendations would you give to someone considering this product?

I advise carefully assessing the needs and priorities related to your unique testing requirements. Think about aspects including the platform's features, cost, usability, and integration potential. For further insights into other users' experience, it's also beneficial to read their reviews and testimonials. Gaining firsthand experience with the platform through a free trial or demo can help you decide if it's right fit for your company.

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy

Anish J.

  • Role: Consultant
  • Industry: Consulting
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Oct 2024

Using this since 2013. Excellent!

Likeliness to Recommend

10 /10

What differentiates Optimizely Digital Experience Platform from other similar products?

Userfriendliness, UX, Easy navigation, Excellent product documentatoin

What is your favorite aspect of this product?

Experimentation

What do you dislike most about this product?

Mobile testing is always a harder aspect irrespective of client and technology.

What recommendations would you give to someone considering this product?

Read through the documentation. Don't use the WYSIWYG editor to make changes to the same element multiple times on the same variation. learn a little bit of JS and CSS.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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