What is MarketMuse?
MarketMuse provides a fast and efficient Search Engine Optimization platform that analyzes your entire website to give you personalized, objective insights so you can confidently plan better and faster.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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85 Likeliness to Recommend
1
Since last award
89 Plan to Renew
1
Since last award
74 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+71 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love MarketMuse?
Pros
- Respectful
- Efficient Service
- Altruistic
- Acts with Integrity
Cons
- Vendor's Interest First
- Under Delivered
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Competition Analysis
Content Optimization
On-Page Tracker/Optimization
Auditing
Analytics and Reporting
Alerts
Holistic Visibility Tracking
Keyword Research
Rank Tracking
Backlink Tools
Local SEO
Vendor Capability Ratings
Vendor Support
Ease of Implementation
Ease of IT Administration
Business Value Created
Quality of Features
Ease of Customization
Ease of Data Integration
Availability and Quality of Training
Breadth of Features
Usability and Intuitiveness
Product Strategy and Rate of Improvement
MarketMuse Reviews
Samuel K.
- Role: C-Level
- Industry: Transportation
- Involvement: Business Leader or Manager
Submitted Oct 2024
Powerful SEO tool with great results
Likeliness to Recommend
What differentiates MarketMuse from other similar products?
What really differentiates MarketMuse for me is its deep focus on content optimization and strategy. Unlike many other tools that primarily focus on keyword research, MarketMuse helps me create a comprehensive content plan by analyzing topics and suggesting what to cover for a richer, more valuable article.
What is your favorite aspect of this product?
The way it generates content briefs is a standout feature. They’re so detailed and tailored, guiding me on exactly what to include to improve SEO and engage my audience. Plus, the insights on content gaps compared to competitors help me hone in on what really matters to my readers. it feels like a partner in my content creation journey, making it easier to produce high-quality, impactful articles that resonate with my audience. It’s been a wonderful addition to my toolkit.
What do you dislike most about this product?
while the insights are powerful, I sometimes wish there were more straightforward explanations or examples to help clarify the suggestions it provides. Overall, it’s a great tool, but a smoother onboarding experience would make it even better.
What recommendations would you give to someone considering this product?
If you're considering MarketMuse, involve your marketing and content teams in the process. Use the insights from MarketMuse to guide your content creation and ensure everyone is on the same page about your strategy.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Mar 2024
Productive Approach for Marketing and Intelligence
Likeliness to Recommend
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Erin H.
- Role: Sales Marketing
- Industry: Media
- Involvement: End User of Application
Submitted Oct 2023
It keeps crashing for me, but I still love it
Likeliness to Recommend
What differentiates MarketMuse from other similar products?
Pricing and the all in one nature of the product.
What is your favorite aspect of this product?
The counter telling me how many more words I need to beat the competition.
What do you dislike most about this product?
It keeps crashing on me
What recommendations would you give to someone considering this product?
Do it. It doesnt need a lot of thought
Pros
- Performance Enhancing
- Continually Improving Product
- Enables Productivity
- Trustworthy
Cons
- Less Effective Service
Please tell us why you think this review should be flagged.
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