MailerLite Customer Reviews 2025 | SoftwareReviews

MailerLite

Composite Score

8.9 /10

CX Score

9.1 /10

64 Reviews Write a Review

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What is MailerLite?

MailerLite is an easy to use email marketing solution that helps to create advanced email marketing campaigns with features like automation, landing pages and surveys. It provides you with digital marketing tools to grow your audience faster and drive revenue smarter.

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Awards & Recognition

MailerLite won the following awards in the Email Marketing category

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2024 Emotional Footprint Champion

Latest Award, 2024

Service Experience
Product Impact

Latest Award, 2024

2024 Data Quadrant Gold Medalist

2024

6 Top Rated Capabilities

6 Top Rated Features

2024

2023 Emotional Footprint Champion

2023

Strategy and Innovation
Service Experience
Product Impact
Contract Negotiation
Conflict Resolution

2023

2023 Data Quadrant Gold Medalist

2023

9 Top Rated Capabilities

12 Top Rated Features

2023

2022 Emotional Footprint Champion

2022

Strategy and Innovation
Service Experience
Product Impact
Contract Negotiation
Conflict Resolution

2022

MailerLite Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on MailerLite.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

1
Since last award

93 Plan to Renew

1
Since last award

88 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+95 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love MailerLite?

3% Negative

4% Neutral

93% Positive

Pros

Reliable
Helps Innovate
Continually Improving Product
Performance Enhancing

Feature Ratings

Average 86

Email Delivery

Auto-Responders

Segmentation

Dynamic Content

Email Templates

Campaign Management

A/B Testing

Contact Database

Mobile Optimized

Content Authoring

Text Messaging

Vendor Capability Ratings

Average 86

Ease of Data Integration

Ease of Implementation

Quality of Features

Ease of IT Administration

Ease of Customization

Usability and Intuitiveness

Business Value Created

Breadth of Features

Availability and Quality of Training

Product Strategy and Rate of Improvement

Vendor Support

MailerLite Reviews

Ruth O.

Role: Sales Marketing
Industry: Media
Involvement: Initial Implementation

Validated Review

Verified Reviewer

Submitted Jan 2025

Very effective platform

Likeliness to Recommend

10 /10

What differentiates MailerLite from other similar products?

It's very effective than other platforms

What is your favorite aspect of this product?

Terms and service section

What do you dislike most about this product?

Nothing precisely

What recommendations would you give to someone considering this product?

Very effective

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Jeremy P.

Role: Industry Specific Role
Industry: Manufacturing
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jan 2025

Simplified Email Marketing for Growing Business

Likeliness to Recommend

10 /10

What differentiates MailerLite from other similar products?

The key difference is MailerLite's focus on simplicity and affordability, making it ideal for small to medium-sized businesses, while competitors often offer more advanced features and customization but at a higher cost.

What is your favorite aspect of this product?

MailerLite offers user-friendly tools, cost-effective pricing, and robust automation features. It supports advanced segmentation, A/B testing, and seamless integrations, helping businesses improve email engagement and grow their audience effectively.

What do you dislike most about this product?

MailerLite's disadvantages include limited design customization compared to competitors, fewer advanced analytics options, and feature restrictions in the free plan. It may not be ideal for large-scale enterprises or complex marketing needs.

What recommendations would you give to someone considering this product?

MailerLite is a user-friendly, affordable email marketing platform ideal for small to medium businesses, offering essential tools like automation, segmentation, and integrations, though it may lack advanced features for larger enterprises.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Bella C.

Role: Operations
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Oct 2024

Powerful email marketing solution

Likeliness to Recommend

9 /10

What differentiates MailerLite from other similar products?

It focuses on the simplicity of functioning to create ease for us. It also supports automating the workflow of marketing and analyzes the performance of the campaigns. Its user-friendly interface makes it accessible to all levels of users, making it desirable in the market.

What is your favorite aspect of this product?

The main aspect which I love most about is that though its features are highly simple the functionality is highly advanced to meet the requirements. This thing makes it accessible for both beginners and experts. Even more advanced tools are available for the working of more experienced and technical marketers. Along with this, its intuitive interface, and advanced automation abilities make it my favorite.

What do you dislike most about this product?

MailerLite comprises advanced features but there is a lack of extensiveness in the features. Some other advanced marketing features need to be updated in it. Also, there is a limitation in the availability of customization which causes issues when I am designing to meet the demands of my work. In short, more updated versions should be introduced.

What recommendations would you give to someone considering this product?

It is an ideal and highly significant software in the field of email marketing. I found it a very budget-friendly and straightforward email marketing platform for all types of uses.

Pros

Continually Improving Product
Reliable
Unique Features
Effective Service

MailerLite

What is MailerLite?

Company Details

Book a Free Demo Today!

Awards & Recognition

2024 Emotional Footprint Champion

2024 Data Quadrant Gold Medalist

2023 Emotional Footprint Champion

2023 Data Quadrant Gold Medalist

2022 Emotional Footprint Champion

MailerLite Ratings

88 Likeliness to Recommend

1 Since last award

93 Plan to Renew

1 Since last award

88 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+95 Net Emotional Footprint

How much do users love MailerLite?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Email Delivery The ability to send email to large number of recipients at-scale.

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

Dynamic Content The ability to create dynamic content changes automatically within emails that are based on the end user parameters and the goals of the marketing initiative.

Email Templates The ability to create and curate email templates based off of approved brand standards.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

A/B Testing A/B or Split Testing allows marketing managers to compare and contrast two or more versions of the same piece of content to maximizing open, click and rates.

Contact Database The ability for basic CRM capabilities - information about email subscribers, leads, and customers in a centralized location.

Mobile Optimized The ability to create email content that is easy to read on multiple platforms including mobile devices.

Content Authoring The ability to create emails including body copy, ability to include graphics and test the content view.

Text Messaging The capability to send messages by SMS in addition to email.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

MailerLite Reviews

Ruth O.

Very effective platform

Likeliness to Recommend

Pros

Jeremy P.

Simplified Email Marketing for Growing Business

Likeliness to Recommend

Pros

Bella C.

Powerful email marketing solution

Likeliness to Recommend

Pros

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Feature Ratings

Email Delivery

Auto-Responders

Segmentation

Dynamic Content

Email Templates

Campaign Management

A/B Testing

Contact Database

Mobile Optimized

Content Authoring

Text Messaging

Vendor Capability Ratings

Ease of Data Integration

Ease of Implementation

Quality of Features

Ease of IT Administration

Ease of Customization

Usability and Intuitiveness

Business Value Created

Breadth of Features

Availability and Quality of Training

Product Strategy and Rate of Improvement

Vendor Support