Dynamics 365 Customer Insights Logo
Dynamics 365 Customer Insights Logo
Microsoft Corporation

Dynamics 365 Customer Insights

8.0 /10
Dynamics 365 Customer Insights
8.0 /10

What is Dynamics 365 Customer Insights?

Use an intuitive and flexible customer data platform (CDP) to unlock insights and power personalized customer experiences. Unify all your customer data across the full range of sources to get a single view of customers in real time. Deliver personalized, responsive, and connected customer journeys using built-in AI and analytics.

Company Details


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Awards & Recognition

Dynamics 365 Customer Insights won the following awards in the Marketing Platforms - Enterprise category

Dynamics 365 Customer Insights Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Dynamics 365 Customer Insights.

84 Likeliness to Recommend

1
Since last award

95 Plan to Renew

1
Since last award

86 Satisfaction of Cost Relative to Value

2
Since last award


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Emotional Footprint Overview

+85 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Dynamics 365 Customer Insights?

1% Negative
11% Neutral
88% Positive

Pros

  • Respectful
  • Security Protects
  • Client Friendly Policies
  • Fair

Feature Ratings

Average 84

Advanced Campaign Management

87

Marketing Operations Management

86

Marketing Workflow Management

85

Marketing Analytics

85

Email Marketing Automation

84

Marketing Asset Management

83

Advanced Data Segmentation

83

Community Marketing Management

82

Multi Channel Integration

82

Social Media Marketing Management

78

Mobile Marketing Management

76

Vendor Capability Ratings

Average 81

Business Value Created

86

Ease of Implementation

84

Usability and Intuitiveness

84

Product Strategy and Rate of Improvement

84

Ease of Data Integration

83

Ease of Customization

83

Quality of Features

81

Breadth of Features

79

Availability and Quality of Training

79

Ease of IT Administration

78

Vendor Support

77

Dynamics 365 Customer Insights Reviews

Edgar Raphael S.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Oct 2024

“Dynamic and great use with amazing features”

Likeliness to Recommend

8 /10

What differentiates Dynamics 365 Customer Insights from other similar products?

Has amazing AI powered insights and predictive analytics that help in sound marketing strategies and automated responses. One can easily get real time feedback from customers which helps in quick customer behavior understanding.

What is your favorite aspect of this product?

There's collaborative reporting which allows one to habe group responses. Easy to integrate with day to day tools, one can easily use this to create a personalised customer engagement platform that's easy to monitor, has a good user friendly interface that is easy to learn and use, one can automatically create records from this platform easily.

What do you dislike most about this product?

I think I love it, I haven't found anything to complain about currently apart from its a bit costly to set up for small businesses.

What recommendations would you give to someone considering this product?

I highly recommend it especially for projected marketing departments who want to easily and objectively do a customer oriented strategy to analyse product effectiveness in the market. With proper training the staff ca quickly rip the benefits of the tool, since it has a common interface its worth noting that it use can easily be integrated in the common systems that companies already have saving money on integration costs.

Pros

  • Effective Service
  • Inspires Innovation
  • Helps Innovate
  • Reliable

Ashok S.

  • Role: Sales Marketing
  • Industry: Manufacturing
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Sep 2024

Great tool for customer engagement

Likeliness to Recommend

9 /10

What differentiates Dynamics 365 Customer Insights from other similar products?

Very efficient data management and integration

What is your favorite aspect of this product?

User-friendly interface

What do you dislike most about this product?

Nothing as such

What recommendations would you give to someone considering this product?

Highly recommend

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Ajith s.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: Initial Implementation
Validated Review
Verified Reviewer

Submitted Aug 2024

Very Convenient, easy to use but costly.

Likeliness to Recommend

7 /10

What differentiates Dynamics 365 Customer Insights from other similar products?

Dynamics 365 Customer Insights stands out with its unified customer profile feature, which integrates data from multiple sources to create a comprehensive view of each customer. Additionally, its seamless integration with other Microsoft products like Azure and Power BI enhances its capabilities for advanced analytics and personalized customer engagement.

What is your favorite aspect of this product?

My favorite aspect of Dynamics 365 Customer Insights is its ability to unify customer data from diverse sources into a single, comprehensive profile. This feature empowers businesses to gain a holistic view of their customers, enabling more personalized and effective customer interactions.

What do you dislike most about this product?

The most challenging aspect of Dynamics 365 Customer Insights is the complexity involved in setting up and integrating data from various sources, which can be time-consuming and require advanced technical expertise. This can be a barrier for smaller teams or those without dedicated IT resources.

What recommendations would you give to someone considering this product?

I would recommend ensuring that your team has the technical expertise to handle the setup and data integration process, as this can be complex in Dynamics 365 Customer Insights. Additionally, take advantage of its integration with other Microsoft tools to maximize the value of your customer data and analytics.

Pros

  • Respectful
  • Efficient Service
  • Helps Innovate
  • Continually Improving Product

Cons

  • Less Generous
  • Less Caring
  • Under Delivered