Contently

Contently Marketing Platform

Composite Score

8.0 /10

CX Score

8.1 /10

34 Reviews Write a Review

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What is Contently Marketing Platform?

Contently is an enterprise content marketing platform that eliminates organizational silos, scales efficiently, and creates smarter, results-driving content every step of the way. Its cross-functional content calendars, campaign centers, and in-platform strategy tools align teams and create better content, faster.

Company Details

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Awards & Recognition

Contently Marketing Platform won the following awards in the Content Marketing category

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10 Top Rated Capabilities

12 Top Rated Features

2024

2023 Data Quadrant Gold Medalist

2023

11 Top Rated Capabilities

12 Top Rated Features

2023

2022 Emotional Footprint Champion

2022

Contract Negotiation
Conflict Resolution

2022

2022 Data Quadrant Gold Medalist

2022

8 Top Rated Capabilities

11 Top Rated Features

2022

Contently Marketing Platform Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Contently Marketing Platform.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

98 Plan to Renew

90 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Contently Marketing Platform?

0% Negative

9% Neutral

91% Positive

Pros

Respectful
Altruistic
Acts with Integrity
Client's Interest First

Feature Ratings

Average 89

Content Campaign Management

Personalization/Audience Targeting

Content Storage

Editorial Calendar

Content Creation

Content Curation / Library Controls

Content Optimization

Editorial Workflow

Content Analytics

Advanced Video Management

Multi-Channel Distribution

Vendor Capability Ratings

Average 88

Business Value Created

Ease of Implementation

Ease of Data Integration

Ease of IT Administration

Usability and Intuitiveness

Quality of Features

Vendor Support

Ease of Customization

Breadth of Features

Availability and Quality of Training

Product Strategy and Rate of Improvement

Contently Marketing Platform Reviews

Role: Consultant
Industry: Media
Involvement: End User of Application

Validated Review

Anonymous Reviewer

Submitted Jan 2025

Easy to Use. You get the Best Leads

Likeliness to Recommend

7 /10

Pros

Effective Service
Caring
Saves Time
Respectful

Arturo-Vizcaino K.

Role: Finance
Industry: Banking
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jan 2025

Streamlined Content Marketing with AI and Analytic

Likeliness to Recommend

10 /10

What differentiates Contently Marketing Platform from other similar products?

Contently stands out with its AI-driven content creation, professional talent network, and advanced analytics, while competitors may focus more on basic tools, limited integrations, or less specialized talent pools.

What is your favorite aspect of this product?

Contently offers several advantages: enhanced content creation with AI tools, access to a professional talent network, data-driven insights for performance tracking, efficient collaboration features, and seamless platform integration to optimize content marketing strategies.

What do you dislike most about this product?

Contently's disadvantages include its higher pricing for premium services, limited customization options for smaller businesses, and a learning curve for new users to fully leverage its features.

What recommendations would you give to someone considering this product?

Contently is a powerful content marketing platform offering AI tools, professional talent, and advanced analytics, ideal for businesses aiming to streamline and optimize their content strategies despite a higher cost.

Pros

Helps Innovate
Reliable
Performance Enhancing
Unique Features

Alyson B.

Role: Information Technology
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Nov 2023

Contently's Impact on Marketing Strategies.

Likeliness to Recommend

10 /10

What differentiates Contently Marketing Platform from other similar products?

Unlike some platforms that focus solely on distribution because Contently provides end-to-end support for a brand's content strategy that is from ideation and creation to distribution and analysis also it can offers a comprehensive solution.

What is your favorite aspect of this product?

The platform's freelancer marketplace is a valuable resource that is offering businesses access to a wide range of creative professionals. This diversity ensures that brands can find the right talent to match their unique voice and messaging requirements.

What do you dislike most about this product?

While the platform is feature-rich, some users may find a learning curve associated with its advanced functionalities. Adequate training resources and customer support are essential to help users navigate and make the most of the platform.

What recommendations would you give to someone considering this product?

With its robust editorial tools, diverse freelancer marketplace, and data-driven insights, Contently empowers brands to craft compelling narratives. While

Pros

Continually Improving Product
Reliable
Performance Enhancing
Enables Productivity

Contently Marketing Platform

What is Contently Marketing Platform?

Company Details

Need Assistance?

Awards & Recognition

2023 Data Quadrant Gold Medalist

2022 Emotional Footprint Champion

2022 Data Quadrant Gold Medalist

Contently Marketing Platform Ratings

87 Likeliness to Recommend

98 Plan to Renew

90 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+90 Net Emotional Footprint

How much do users love Contently Marketing Platform?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Content Campaign Management The ability to deploy specific collateral or assets from the system to feed multi-channel marketing campaigns.

Personalization/Audience Targeting The ability to display certain content types in a given channel endpoint based on audience demographics (known profile) or traffic attributes (unknown profile).

Content Storage The ability to store various content assets (including text, photos and video) in a defined, structured repository.

Editorial Calendar The ability to create a common calendar view on when certain content assets will be published to customer-facing properties.

Content Creation Provides tools for creating content to be used and shared on the platform.

Content Curation / Library Controls The ability to curate content through tagging and metadata management, as well as library services (such as version control).

Content Optimization The ability to dynamically optimize content deployed to certain channels (web, mobile, social) using customer profiles.

Editorial Workflow The ability to move content through a structured, automated workflow process (i.e. intake content from create applications, and move to specific folders.

Content Analytics Analysis of file contents for data trends and any relevant characteristics.

Advanced Video Management The ability to store, manage and perform basic edits on high-fidelity video content.

Multi-Channel Distribution The ability to deploy content assets and collateral to multiple channel endpoints (for example, traditional websites, native mobile applications or social media

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Contently Marketing Platform Reviews

Easy to Use. You get the Best Leads

Likeliness to Recommend

Pros

Arturo-Vizcaino K.

Streamlined Content Marketing with AI and Analytic

Likeliness to Recommend

Pros

Alyson B.

Contently's Impact on Marketing Strategies.

Likeliness to Recommend

Pros

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1
Since last award

Feature Ratings

Content Campaign Management

Personalization/Audience Targeting

Content Storage

Editorial Calendar

Content Creation

Content Curation / Library Controls

Content Optimization

Editorial Workflow

Content Analytics

Advanced Video Management

Multi-Channel Distribution

Vendor Capability Ratings

Business Value Created

Ease of Implementation

Ease of Data Integration

Ease of IT Administration

Usability and Intuitiveness

Quality of Features

Vendor Support

Ease of Customization

Breadth of Features

Availability and Quality of Training

Product Strategy and Rate of Improvement