Carto

CARTO

Composite Score

7.6 /10

CX Score

7.5 /10

26 Reviews Write a Review

Claim Software

What is CARTO?

An end-to-end Spatial Analysis platform. The Spatial Analysis platform of choice for market-leading location data & visualization, built for the cloud. Redefine how GIS serves your organization with an end-to-end platform built for the enterprise. From data analysts to developers, CARTO’s tools make spatial analysis accessible to everyone.

Company Details

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Awards & Recognition

CARTO won the following awards in the Geographic Information Systems category

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2 Top Rated Capabilities

5 Top Rated Features

Latest Award, 2026

1 Top Rated Capabilities

6 Top Rated Features

2025

6 Top Rated Capabilities

6 Top Rated Features

2023

7 Top Rated Capabilities

6 Top Rated Features

2022

CARTO Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on CARTO.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

98 Plan to Renew

1
Since last award

73 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+87 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love CARTO?

0% Negative

4% Neutral

96% Positive

Pros

Performance Enhancing
Helps Innovate
Enables Productivity
Caring

Feature Ratings

Average 81

Mapping & Visualization

Spatial Data Management

Geo Coding

Spatial Analysis & Geoprocessing

Advanced Spatial Analysis

Cartographic Design & Production

Data Interoperability

Coordinate System Support

Dashboards, Analytics and Reporting

Mobile

Web GIS

Vendor Capability Ratings

Average 80

Usability and Intuitiveness

Breadth of Features

Business Value Created

Ease of Data Integration

Ease of IT Administration

Availability and Quality of Training

Quality of Features

Ease of Implementation

Ease of Customization

Vendor Support

Product Strategy and Rate of Improvement

CARTO Reviews

Sanket P.

Role: Information Technology
Industry: Technology
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Feb 2025

Powerful and Intuitive Location Intelligence

Likeliness to Recommend

10 /10

What differentiates CARTO from other similar products?

CARTO makes it easy to analyze location data with powerful mapping tools, seamless cloud integration, and a user-friendly interface.

What is your favorite aspect of this product?

I love how easy it is to visualize and analyze location data with powerful mapping tools and a simple interface.

What do you dislike most about this product?

While CARTO offers powerful features, some advanced tools can take time to learn, and the pricing may be a bit high for smaller teams or businesses.

What recommendations would you give to someone considering this product?

Take advantage of the free trial to explore its features, invest time in learning the advanced tools, and ensure it fits your budget and business needs.

Pros

Continually Improving Product
Reliable
Performance Enhancing
Trustworthy

Nitya K.

Role: Operations
Industry: Consulting
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Aug 2026

An enjoyable way to streamline intelligence.

Likeliness to Recommend

8 /10

What differentiates CARTO from other similar products?

Understanding location, geographic spread and relating network data points to that location is an incredibly valuable concept in network ops and given carto's cloud native setup coupled with their spatial analytics engine this can be viewed holistically.

What is your favorite aspect of this product?

In large network infrastructures I believe it was important and made planning of the network, and network issues much faster. Carto offers situational awareness within the network through geospatial analytics during incident management and network planning.

What do you dislike most about this product?

Tools at the network operations level then translating carto and its gis based approach into day to day use can be time-consuming as you may need training.

What recommendations would you give to someone considering this product?

I was able to come up with decisions much better due to the better information visualization by being able to organize a problem in network ops not by issue type but instead, by related geographical locations.

Pros

Helps Innovate
Continually Improving Product
Performance Enhancing
Unique Features

Viraj S.

Role: Sales Marketing
Industry: Media
Involvement: Vendor Selection and Purchasing

Validated Review

Verified Reviewer

Submitted Feb 2025

Carto's overall review of usability

Likeliness to Recommend

10 /10

What differentiates CARTO from other similar products?

Carto is like a state of the art website particularly for OOH inventory. No other product comes close to what it offers in terms of the breadth of vendor inventories and audience data.

What is your favorite aspect of this product?

The ability to check out different aspects of the audience and derive insights to directly translate them to our plans is amazing.

What do you dislike most about this product?

It seems rigid at times.

What recommendations would you give to someone considering this product?

Faster implementation of changes and more AI integration.

Pros

Reliable
Inspires Innovation
Helps Innovate
Performance Enhancing

Cons

Security Frustrates
Wastes Time
Vendor's Interest First

CARTO

What is CARTO?

Company Details

Need Assistance?

Awards & Recognition

CARTO Ratings

91 Likeliness to Recommend

98 Plan to Renew

1 Since last award

73 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+87 Net Emotional Footprint

How much do users love CARTO?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Mapping & Visualization Render, style, and interact with geographic data layers using 2D/3D views, thematic symbology, and synchronized multi-map display.

Spatial Data Management Create, store, edit, and query geographic data layers with raster imagery, remote sensing data, vector conversion, and attribute tables.

Geo Coding Convert addresses to geographic coordinates, perform reverse lookups, and validate location data for spatial mapping.

Spatial Analysis & Geoprocessing Analyze geographic relationships and automate spatial workflows through queries, overlay, buffering, proximity, and geoprocessing tools.

Advanced Spatial Analysis Software can perform advanced surface modeling, terrain analysis, spatial interpolation, and predictive geostatistics for complex geographic workflows.

Cartographic Design & Production Access quality basemaps, customize map styles and labels, and produce presentation-ready maps with legends and scale bars.

Data Interoperability Import, export, and overlay geospatial data across formats including shapefiles, GeoJSON, KML, GeoTIFF, and satellite imagery.

Coordinate System Support Support for multiple coordinate reference systems and map projections for accurate spatial representation.

Dashboards, Analytics and Reporting Build interactive dashboards and generate reports from geographic data with real-time indicators and map widgets.

Mobile Native mobile apps for field data collection, GPS-enabled mapping, offline map access, and field-to-office data synchronization.

Web GIS Browser-based GIS for map viewing, editing, sharing, and collaboration without requiring desktop software installation.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

CARTO Reviews

Sanket P.

Powerful and Intuitive Location Intelligence

Likeliness to Recommend

Pros

Nitya K.

An enjoyable way to streamline intelligence.

Likeliness to Recommend

Pros

Viraj S.

Carto's overall review of usability

Likeliness to Recommend

Pros

Cons

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Feature Ratings

Mapping & Visualization

Spatial Data Management

Geo Coding

Spatial Analysis & Geoprocessing

Advanced Spatial Analysis

Cartographic Design & Production

Data Interoperability

Coordinate System Support

Dashboards, Analytics and Reporting

Mobile

Web GIS

Vendor Capability Ratings

Usability and Intuitiveness

Breadth of Features

Business Value Created

Ease of Data Integration

Ease of IT Administration

Availability and Quality of Training

Quality of Features

Ease of Implementation

Ease of Customization

Vendor Support

Product Strategy and Rate of Improvement