What is Adobe Advertising?
Adobe Advertising automates, coordinates, and scales paid media buying across digital channels with tools that seamlessly connect data and experiences. With in-platform and consultancy-based reporting options, measurement with Adobe Advertising gives you the flexibility to leverage your Adobe applications as part of a holistic framework.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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79 Likeliness to Recommend
92 Plan to Renew
70 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+74 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Advertising?
Pros
- Respectful
- Acts with Integrity
- Performance Enhancing
- Enables Productivity
Cons
- Under Delivered
- Vendor's Interest First
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Identification
Audience Segmentation
Advertisement Reporting
Advertisement Placement
Data Management Platform Capabilities
Advertisement Content Curation
Role-Based Access Controls
Demand-Side Capabilities
Supply-Side Capabilities
MarTech Ecosystem integration
Vendor Capability Ratings
Ease of Data Integration
Quality of Features
Ease of Customization
Ease of Implementation
Business Value Created
Breadth of Features
Availability and Quality of Training
Product Strategy and Rate of Improvement
Vendor Support
Ease of IT Administration
Usability and Intuitiveness
Adobe Advertising Reviews
Hilary S.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Feb 2024
Expensive, but great connections to top platforms
Likeliness to Recommend
What differentiates Adobe Advertising from other similar products?
Adobe Advertising Cloud is not an entirely unique product - lots of tools can do this and you can do it natively. However, Adobe Ad Cloud is strengthened by being part of a broader suite of tools and if your team is leveraging other Adobe tools like Marketo or Analytics, you benefit greatly in terms of visibility and reporting by having your ad management in Ad Cloud.
What is your favorite aspect of this product?
I love the integration with other platforms like Adobe Analytics. I also found the ability to pull data from our platform as success criteria and feed it back into Adobe to be comprehensive and really enable us to find our target customer in the market and adjust bids based only on what would move the needle for our organization.
What do you dislike most about this product?
The cost is very high and when we had to reduce ad budgets due to other factors (expanding into new channels, etc...) we were unable to meet their minimum spend requirements. Our organization had already invested so much in Adobe, I did find the lack of consideration for our commitment to their overall suite of tools to be forgotten in the negotiation process.
What recommendations would you give to someone considering this product?
Definitely make sure Adobe Ad Cloud isn't the only thing you're turning to Adobe for. It's so powerful when paired with other platforms in the Adobe suite - that's where you can get the most value.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Cons
- Less Generous
- Vendor Friendly Policies
Please tell us why you think this review should be flagged.
Saara H.
- Role: Operations
- Industry: Telecommunications
- Involvement: End User of Application
Submitted Feb 2024
Fantastic product, but wish to have more training
Likeliness to Recommend
What differentiates Adobe Advertising from other similar products?
like i said before, have mini training videos that would help along the way in step by step process
What is your favorite aspect of this product?
the ease and integration
What do you dislike most about this product?
sometimes it gets too much integration and hard to manage - would love shortcuts
What recommendations would you give to someone considering this product?
Just be trained well before use and during
Pros
- Trustworthy
- Effective Service
- Fair
- Altruistic
Please tell us why you think this review should be flagged.
Russ M.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Feb 2024
Integration with other Adobe products, at premium
Likeliness to Recommend
What differentiates Adobe Advertising from other similar products?
Great integration with other Adobe products such as Adobe Analytics and Adobe Audience Manager.
What is your favorite aspect of this product?
The machine learning for bidding and budgeting is strong.
What do you dislike most about this product?
High price to use product. The machine learning also requires a higher level of spend and conversions than other products in market.
What recommendations would you give to someone considering this product?
Good fit for those using other Adobe products or those with large search budgets looking to lean heavily into machine learning. Also has great forecasting tools if that is important to you.
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Enables Productivity
Cons
- Vendor's Interest First
- Less Generous
Please tell us why you think this review should be flagged.
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