Ada Customer Reviews 2025 | SoftwareReviews

Ada

Composite Score

7.7 /10

CX Score

7.8 /10

37 Reviews Write a Review

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What is Ada?

Ada is an AI customer service automation platform on a mission to make customer service extraordinary for everyone. Ada envisions a world where every customer interaction is resolved by AI, and makes it easy for businesses to automatically resolve the greatest number of customer service conversations — across channels and languages — with the least amount of effort. Since 2016, Ada has powered more than 4 billion automated customer interactions for brands like Meta, Verizon, AirAsia, YETI, and Square. Born in Toronto, Ada serves companies and their customers worldwide. For more information, visit www.ada.cx.

Company Details

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Awards & Recognition

Ada won the following awards in the Chatbots category

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1 Top Rated Capabilities

0 Top Rated Features

Latest Award, 2024

2 Top Rated Capabilities

3 Top Rated Features

2023

0 Top Rated Capabilities

1 Top Rated Features

2022

2021 Data Quadrant Gold Medalist

2021

Ada Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Ada.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

85 Likeliness to Recommend

1
Since last award

95 Plan to Renew

2
Since last award

79 Satisfaction of Cost Relative to Value

2
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+83 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Ada?

2% Negative

6% Neutral

92% Positive

Pros

Helps Innovate
Respectful
Efficient Service
Caring

Feature Ratings

Average 79

Integration With CRM

Application Programming Interface

Scheduled Availability

Workflow Processing

Multi-channel

Personalized Service

Leads Generation

Learning and Adaptability

Knowledgebase

Translation

Natural Language Processing

Vendor Capability Ratings

Average 80

Ease of Implementation

Quality of Features

Usability and Intuitiveness

Business Value Created

Availability and Quality of Training

Vendor Support

Product Strategy and Rate of Improvement

Ease of Customization

Ease of IT Administration

Breadth of Features

Ease of Data Integration

Also Featured in...

Conversational AI

Score 7.9

View Ada in this category (opens in a new tab)

Ada Screenshots

Ada Downloads

Ada's Digital Brochure

Guide to interviewing AI Agents

The generative AI toolkit for customer service leaders

Conversational AI: Build vs Buy

Ada Videos

Ada Reviews

Bhupendra S.

Role: Information Technology
Industry: Technology
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Jan 2025

Easy to use, but limited advanced features.

Likeliness to Recommend

8 /10

What differentiates Ada from other similar products?

Ada is different because it’s super easy to build chatbots without any coding, and it connects well with other platforms to offer personalized support.

What is your favorite aspect of this product?

My favorite part of Ada is how easy it is to create and manage chatbots without needing any technical skills, making it accessible to everyone.

What do you dislike most about this product?

Ada is that while it’s easy to use, some advanced features and customizations may be limited unless you upgrade to a higher plan.

What recommendations would you give to someone considering this product?

If you’re considering Ada, I’d recommend it for businesses looking for an easy-to-use chatbot solution without needing coding skills. Just keep in mind that advanced features may come with a higher cost, so check if the pricing fits your needs.

Pros

Performance Enhancing
Helps Innovate
Continually Improving Product
Reliable

Max G.

Role: Information Technology
Industry: Technology
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Nov 2024

Easy to use!

Likeliness to Recommend

10 /10

What differentiates Ada from other similar products?

I don't have experience with comparable products so I can't speak to that

What is your favorite aspect of this product?

The pace at which we were to train the model and get the bot to an effective level was reall great

What do you dislike most about this product?

In rare cases the bot picked the wrong answers which lead to users being confused

What recommendations would you give to someone considering this product?

Prepare lots of training data from your actual customer interactions

Pros

Continually Improving Product
Reliable
Performance Enhancing
Enables Productivity

Ravi M.

Role: Information Technology
Industry: Technology
Involvement: Vendor Selection and Purchasing

Validated Review

Verified Reviewer

Submitted Nov 2024

Likeliness to Recommend

10 /10

What is your favorite aspect of this product?

Ada Chatbot provides personalised experiences without needing of lot of manual effort. It remembers past chats and interactions. It uses that info to respond in a way that feels more tailored to each user or customer. This makes the conversations feel more natural and engaging. Ada ChatBots also supports multiple languages, which is a big win for businesses that serve customers around the world.

What do you dislike most about this product?

Ada Chatbot is highly appreciated for its automating customer support with easy setup, personalised responses, and ability to integrate with other tools. Ada chatbot is quick, learns from past interactions, and works well flawlessly. However, User needs to some additional support or do further fine tuning to handle more complex or detailed queries or multi layered conversations.

What recommendations would you give to someone considering this product?

Looking for easy-to-use AI powered chatbot that can handle most customer inquiries and enhance the overall customer experience. Ada is a great choice. It’s quick to set up, scales well, and offers personalised support, making it perfect for businesses of all sizes.

Pros

Reliable
Performance Enhancing
Enables Productivity
Trustworthy

Ada

What is Ada?

Company Details

Need Assistance?

Awards & Recognition

2021 Data Quadrant Gold Medalist

Ada Ratings

85 Likeliness to Recommend

1 Since last award

95 Plan to Renew

2 Since last award

79 Satisfaction of Cost Relative to Value

2 Since last award

Emotional Footprint Overview

+83 Net Emotional Footprint

How much do users love Ada?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Integration With CRM The chatbot’s integration with the organization’s CRM would allow for customer information to be queried, once the customer’s identity has been verified.

Application Programming Interface For more customized needs, the chatbot may have an API which would allow an in-house developer to access features of the chatbox.

Scheduled Availability The ability to schedule when the chatbot will be available, if its role is to augment a service desk on an after hours basis.

Workflow Processing By leveraging the chatbot’s AI capabilities, the intelligent routing of data across an organization, based on pre-defined parameters of a workflow.

Multi-channel Supports live chat, mobile app, powerbot and messenger

Personalized Service In conjunction with CRM integration, or through the use of browser cookies, the chatbot can be configured to deliver a more personalized service to the client.

Leads Generation The chatbot can take its interaction as input as a possible new sales lead, for follow-up by an organization’s business development office.

Learning and Adaptability The chatbot should have the ability to learn the characteristics of the human with whom it is interacting. This can include speech nuances.

Knowledgebase Allows users to create knowledgebase articles, metadata tags, creation data and author's name

Translation Supports automatic translate to multiple languages.

Natural Language Processing Allows chatbot to “understand” voice/text inputs relayed by a human in conversational vernacular, and be able to process & relay feedback in natural speech.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Also Featured in...

Conversational AI

Ada Screenshots

Overview

Onboard

Onboard

Measure

Coach

Scale

Ada Downloads

Ada's Digital Brochure

Guide to interviewing AI Agents

The generative AI toolkit for customer service leaders

Conversational AI: Build vs Buy

Ada Videos

Ada’s Reasoning Engine: The brain of your AI Agent

Spring Product Launch 2024: The era of the AI Agent for customer service

Wealthsimple innovates in customer service with Ada’s AI Agent

ClickUp elevates their CX experience with Ada's AI Agent

Ada’s Reasoning Engine: The brain of your AI Agent

Ada Reviews

Bhupendra S.

Easy to use, but limited advanced features.

Likeliness to Recommend

Pros

Max G.

Easy to use!

Likeliness to Recommend

Pros

Ravi M.

Likeliness to Recommend

Pros

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Feature Ratings

Integration With CRM

Application Programming Interface

Scheduled Availability

Workflow Processing

Multi-channel

Personalized Service

Leads Generation

Learning and Adaptability

Knowledgebase

Translation

Natural Language Processing

Vendor Capability Ratings

Ease of Implementation

Quality of Features

Usability and Intuitiveness

Business Value Created

Availability and Quality of Training

Vendor Support

Product Strategy and Rate of Improvement

Ease of Customization

Ease of IT Administration

Breadth of Features

Ease of Data Integration