What is Act-On?
Act-On is a software-as-a-service, cloud-based marketing automation solution. Its platform is purpose-built to give small and medium-sized marketing teams all the value of marketing automation - without the complexity big enterprise systems impose. Act-On’s marketing automation is designed to increase customer engagement, convert more leads, and support you in delivering exceptional value at every stage of the customer journey.
Company Details
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83 Likeliness to Recommend
1
Since last award
95 Plan to Renew
1
Since last award
83 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+87 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Act-On?
Pros
- Acts with Integrity
- Effective Service
- Respectful
- Saves Time
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Campaign Execution
Social Moderation and Workflow Management
Dashboards and Visualization
Social Media Channel Integration Outbound
Social Post Archival
Social Response Management
Social Media Channel Integration Inbound
Trend Analysis
Sentiment Analysis
Vendor Capability Ratings
Ease of Data Integration
Ease of Customization
Quality of Features
Breadth of Features
Usability and Intuitiveness
Business Value Created
Ease of IT Administration
Ease of Implementation
Product Strategy and Rate of Improvement
Vendor Support
Availability and Quality of Training
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Act-On Reviews
Hiren R.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Jan 2024
Optimizing email marketing
Likeliness to Recommend
What differentiates Act-On from other similar products?
It has played a major role in our sales because of the great connection we have with customers. It's a great marketing tool and one of the most comprehensive we've seen, so I can safely say we made the right choice.
What is your favorite aspect of this product?
Act-On has changed, innovated and optimized our email marketing work efficiently. I love the tool as a whole, it is intuitive, easy to use and has excellent functionalities and integrations that make our work and communication with our customers easier.
What do you dislike most about this product?
It is one of the best tools I have seen, however it still has some room for improvement, on the one hand the loading times should be faster and on the other hand, updating the interface, making some improvements could come in handy.
What recommendations would you give to someone considering this product?
It offers us optimal functionalities to take better advantage of email marketing, organize our customer funnel and have an active communication and meaningful connection with customers. In such a way, it has helped us to improve our relationship with our customers, optimize our campaigns and make them increasingly meaningful and profitable, have resources and integrations that improve our overall work and much more. Definitely, its use benefits our growing organization.
Pros
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
- Trustworthy
Please tell us why you think this review should be flagged.
Rick J.
- Role: Sales Marketing
- Industry: Insurance
- Involvement: Business Leader or Manager
Submitted Dec 2023
Want fast, efficient and scalable. Acton wins!
Likeliness to Recommend
What differentiates Act-On from other similar products?
The ease of use and speed to creating digital marketing assets is what clearly separates ActOn from other products and vendors. ActOn allows our team to quickly create content to meet same day requests for our internal customers.. ActOn can also handle high volume sends with ease.
What is your favorite aspect of this product?
I really like the landing page and form design aspects of ActOn's product. We are able to create engaging content from a landing page perspective. The survey features allow us to seamlessly collect data from our agent customers to make informed business decisions.
What do you dislike most about this product?
Very minor but sometimes the system takes a while to build a segment but this also be a function- of the many lists we have stored in ActOn.
What recommendations would you give to someone considering this product?
If you are looking to increase engagement with your consider base in a fast and effective manner -- consider ActOn. It is easy to use and is getting better every year with new product enhancements. It's landing page and form product features are also very attractive. There technical / customer support is also very responsive.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Eduardo S.
- Role: Industry Specific Role
- Industry: Construction
- Involvement: End User of Application
Submitted Dec 2023
Great product with powerful social media aspect
Likeliness to Recommend
What differentiates Act-On from other similar products?
Previously I used only one alternative tool and I find Act-on much more intuitive and giving more insights to understand the market better
What is your favorite aspect of this product?
Managing social media activities with whole company alignment.
What do you dislike most about this product?
There are some parts that UX is not the best but Act-on is improving them quite rapidly, therefore, I do have my hopes it's just a matter of time to have it 100% UX friendly.
What recommendations would you give to someone considering this product?
If you're looking for an intuitive product for all your employees, also from other departments, Act-on would be definitely the option.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
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