Lead Generation Software

Lead Generation

What is Lead Generation Software?

Lead Generation software helps you source new leads, both from outside the org and from within your existing data. It will also ideally allow you to clean up and validate your data, as well as augment your lead information from third parties.

Common Features

  • Contact Database
  • Reporting
  • CRM Integration
  • Workflow Management
  • Website Form
  • Lead Mining
  • Data Enrichment
  • List Building
  • Lead Profiles

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Top Lead Generation Software 2024

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

LinkedIn Corporation

Sales Navigator

Composite Score
8.8 /10
CX Score
8.9 /10

LinkedIn Sales Navigator, available for individuals or teams, is the best version of LinkedIn for sales professionals. Sales Navigator features a powerful set of search capabilities, improved visibility into extended networks, and personalized algorithms to help you reach the right decision maker.

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Pros

  • Reliable
  • Enables Productivity
  • Respectful
  • Continually Improving Product
ZoomInfo Technologies Inc

ZoomInfo Sales

Composite Score
8.4 /10
CX Score
8.5 /10

ZoomInfo Sales is the modern go-to-market platform for B2B companies. We have the biggest, most accurate, and most frequently refreshed database of insights, intelligence, and purchasing intent data about companies and contacts. ZoomInfo Sales layer additional tools on top of that intelligence—such as conversation intelligence, sales engagement, and data orchestration—to help you engage with prospects and customers. By integrating all of these tools with the other key systems you use, your go-to-market teams will be more prepared and well equipped to close more deals and hit their number.

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Pros

  • Performance Enhancing
  • Enables Productivity
  • Respectful
  • Helps Innovate
Lusha Ltd.

Lusha

Composite Score
8.0 /10
CX Score
8.1 /10

Lusha helps business professionals establish a fast and true connection with their leads, contacts, and candidates. B2B engagement is based on trust. Lusha helps you build that trust using simple tools which allow you to enrich and verify business profiles.

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Pros

  • Saves Time
  • Enables Productivity
  • Trustworthy
  • Respectful
Leadfeeder

Leadfeeder

Composite Score
7.4 /10
CX Score
7.4 /10

Leadfeeder is a sales and marketing tool for performance-driven teams. Leadfeeder is a website visitor analytics software that shows you the companies visiting your website, how they got there, and what pages they clicked. LeadFeeder is a lead generation, account-based marketing, and sales intelligence tool all rolled into one.

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Pros

  • Efficient Service
  • Effective Service
  • Inspires Innovation
  • Saves Time
LeadPages

Leadpages

Composite Score
7.4 /10
CX Score
7.5 /10

Leadpages is a digital lead generation platform, our software, support, and training enables entrepreneurs and marketers to easily publish websites and landing pages, and turn any page into a conversion opportunity. Used to boost results with advertising on Facebook, LinkedIn, Google, Instagram, and beyond; along with organic searches on Google and Bing, you’ll market more confidently with Leadpages.

Pros

  • Trustworthy
  • Efficient Service
  • Effective Service
  • Saves Time

Products below are ineligible for awards due to insufficient recent reviews

ContactOut

ContactOut

Composite Score
7.6 /10
CX Score
8.0 /10

ContactOut sources, stores and refreshes data first hand. With ContactOut, find emails on Linkedin and Github, save profiles and send email campaigns. It’s especially useful for people working in recruiting, sales, marketing, journalism, and any other field where reaching out to new people is an essential part of their job.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing
Unbounce Marketing Solutions Inc

Unbounce Conversion Intelligence Platform

Composite Score
7.4 /10
CX Score
7.6 /10

Promote your business online with marketing powered by AI. The Unbounce Conversion Intelligence Platform lets you quickly create and optimize campaigns that get more of your visitors to take action. Match your marketing know-how with machine learning to create on-brand, high-converting marketing campaigns. Build, optimize, and light up new conversion possibilities for your small business with tools like Smart Builder, Smart Traffic, and Smart Copy.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Efficient Service
  • Inspires Innovation
Cleverly

Cleverly

Composite Score
7.3 /10
CX Score
7.7 /10

Cleverly leverages high performing data from executing thousands of successful LinkedIn campaigns in every industry to target & engage your most qualified decision makers, driving them directly into your sales funnel.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing
Demand Science US, LLC

Content Syndication

Composite Score
7.3 /10
CX Score
7.6 /10

Content syndication refers to the strategic republishing of content to expose it to a much larger audience in order to educate, engage, and qualify new leads. In a practical sense, that means your chosen piece of content, let’s say an ebook, is shared with the segment of our audience that matches your criteria. If viewers of that site, or members of that list are interested, they visit a landing page, fill out a form, and receive your content offer. You then receive a list of leads that you can nurture.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing
NextRoll

RollWorks

Insufficient Data
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