Customer Relationship Management - Small Business (CRM) Software

Customer Relationship Management - Small Business

What is Customer Relationship Management - Small Business Software?

Customer Relationship Management (CRM) software enables an organization to manage the complete customer lifecycle and capture, integrate and analyze data across all customer touchpoints. The best CRM software suites allow organizations to increase customer loyalty, improve marketing effectiveness and sales productivity. A successful CRM strategy starts with well-defined business objectives. It also includes detailed functionality requirements, a sound methodology for provider due diligence and selection, and a solid end-user training and support program. Choosing a software provider with a track record of strong customer relationships will improve your chances of CRM success.

Data collected from reviewers in: organizations with 1 - 10 Employees​; organizations with 11 - 500 Employees​, and organizations with 501 - 1000 Employees​.

Common Features

  • Collaboration
  • Mobile
  • Analytics and Reporting
  • Sales Management
  • Account and Contact Management
  • Activity and Workflow Management
  • Lead Management
  • Marketing Management
  • Customer Service Management
  • Quote Contract and Proposal
  • Telephony and Call Center Management

Top Customer Relationship Management - Small Business (CRM) Software

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At SoftwareReviews, we take pride in recognizing excellence. Each year, we present the Data Quadrant Awards to top-performing software products based solely on authentic user reviews, without any paid placements or analyst opinions. These awards highlight software products that excel in terms of features, vendor capabilities, and customer relationships, earning them the highest overall rankings.

At SoftwareReviews, we take pride in recognizing excellence. Each year, we present the Emotional Footprint Awards to top-performing software products based solely on authentic user reviews, without any paid placements or analyst opinions. These awards shine a spotlight on software vendors who excel in crafting and nurturing strong customer relationships.

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Products: 15
Next Award: Jul 2025

Top Customer Relationship Management - Small Business Software 2025

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

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Pipedrive

Pipedrive

Composite Score
8.6 /10
CX Score
8.8 /10

Pipedrive is a CRM platform developed from the salesperson’s point of view. Inspired by proven methods of experienced sales people, Pipedrive engineers developed a platform that helps salespeople and teams focus on learning and repeating their most effective process to close deals. By bringing together the tools and data, the platform focuses sales professionals on fundamentals to advance deals through their pipelines.

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Pros

  • Respectful
  • Reliable
  • Caring
  • Performance Enhancing
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monday.com

monday.com

Composite Score
8.5 /10
CX Score
8.6 /10

A tool that works for you, Not the other way around. monday.com is a tool that transforms the way teams work together. Our mission is to help teams build a culture of transparency, empowering everyone to achieve more and be happier at work. We're obsessed with building an excellent product, and our goal is to create a tool that people will love to use—one that’s fast, beautiful, responsive, and makes your life easier.

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Pros

  • Performance Enhancing
  • Respectful
  • Helps Innovate
  • Reliable
Badge Winner
Copper

Copper

Composite Score
8.3 /10
CX Score
8.5 /10

A Google-recommended CRM, Copper integrates and works seamlessly with your Gmail, Calendar and Drive so you never have to switch tabs to add contacts, track emails, find files and manage tasks in your marketing and sales process.

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Pros

  • Reliable
  • Respectful
  • Fair
  • Performance Enhancing
Badge Winner
ConvergeHub Inc

ConvergeHub

Composite Score
8.3 /10
CX Score
8.5 /10

ConvergeHub offers a customer relationship management (CRM) and sales and marketing automation system for small and midsize businesses. With it, businesses can store contact lists, build and run targeted campaigns and manage sales activities and leads.

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Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Trustworthy
Badge Winner
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Less Annoying CRM

Less Annoying CRM

Composite Score
8.3 /10
CX Score
8.6 /10

Less Annoying CRM is a simple CRM built from the ground up for small businesses. Manage your contacts, leads, notes, calendar, to-do’s and more, all from one simple web app. Thousands of small businesses use Less Annoying CRM to manage contacts, track leads, and stay on top of follow-ups.

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Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Efficient Service
Badge Winner
Nimble

Nimble

Composite Score
8.2 /10
CX Score
8.6 /10

Nimble is an engagement platform that helps small and midsize businesses capture leads, nurture relationships, and build meaningful connections at every stage. It automatically generates rich customer profiles and tracks interaction histories from contact lists and email conversations. With features like deal tracking, tasks, alerts, and email marketing, Nimble ensures businesses stay connected with leads and customers. Designed for the whole team, not just sales, the platform fosters seamless collaboration and effective relationship-building across all departments.

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Pros

  • Saves Time
  • Helps Innovate
  • Trustworthy
  • Efficient Service
Badge Winner
Badge Winner
Salesforce.com Inc

Salesforce Starter

Composite Score
8.1 /10
CX Score
8.3 /10

Sell more at record speed with Starter (formerly Sales Cloud Essentials) — and leave data entry in the dust. With Salesforce, speed, intelligence, and personalization doesn't stop at the desktop. Access and update your data anytime with the Salesforce mobile app. Easily follow up on leads, identify key contacts, and more. See an easy, customizable view of of all your sales details in Lightning, the latest version of Salesforce.

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Pros

  • Reliable
  • Performance Enhancing
  • Altruistic
  • Trustworthy
Agile CRM

Agile CRM

Composite Score
7.9 /10
CX Score
8.1 /10

Agile CRM is a fully integrated sales, marketing and service suite – an All-in-One CRM for small businesses with full sales, marketing and service automation functionality. Agile CRM is the comprehensive, end-to-end CRM that delivers sales, marketing and support automation to help small and medium businesses manage all parts of a customer journey, from a single platform, in order to drive sustainable, scalable growth.

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Pros

  • Reliable
  • Performance Enhancing
  • Helps Innovate
  • Continually Improving Product
Composite Score
7.9 /10
CX Score
8.0 /10

Keap is an all-in-one CRM and sales & marketing automation platform designed to grow your business. House all your client activity and communications in one place. Keap helps you create growth, profit and freedom with software that automates your entire business — from email follow-up to team task management. Plus, you get implementation services and expert strategy consulting to get you going from day one.

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Pros

  • Performance Enhancing
  • Trustworthy
  • Caring
  • Respectful
ActiveCampaign

ActiveCampaign

Composite Score
7.8 /10
CX Score
8.2 /10

ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.

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Pros

  • Acts with Integrity
  • Transparent
  • Includes Product Enhancements
  • Helps Innovate