Brandfolder Logo Award Winner Product Badge
Brandfolder Logo Award Winner Product Badge
Smartsheet

Brandfolder

8.1 /10
Category
Brandfolder
8.1 /10

What is Brandfolder?

Brandfolder is a visually-elegant and user-friendly Digital Asset Management software that allows marketers and creatives across industries to maximize their brand management potential. With its cloud-first architecture, users can organize, manipulate, distribute, and analyze their most important digital collateral from a single source of truth. With advanced AI-powered smart search, asset editing and manipulation, annotated workflow with approvals and notifications, and actionable brand insights, Brandfolder’s feature suite amplifies cross-team collaboration and productivity, and empowers external users to access the content they need with unprecedented ease.

Company Details


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Awards & Recognition

Brandfolder won the following awards in the Digital Asset Management category

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Brandfolder Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Brandfolder.

86 Likeliness to Recommend

100 Plan to Renew

84 Satisfaction of Cost Relative to Value

4
Since last award


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Emotional Footprint Overview

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Brandfolder?

0% Negative
8% Neutral
92% Positive

Pros

  • Continually Improving Product
  • Reliable
  • Performance Enhancing
  • Respectful

Feature Ratings

Average 84

Collaboration

88

Digital Asset Sharing

87

Cloud Offering

85

Automation of Metadata Creation

85

Digital Asset Findability

85

Content Capture

84

Permissions and Access Right Management

84

Workflow and Approval Management

83

Integration

82

Version Management

82

Intelligent Indexing

82

Vendor Capability Ratings

Average 83

Ease of Customization

86

Ease of Data Integration

85

Quality of Features

85

Business Value Created

84

Ease of IT Administration

83

Breadth of Features

83

Ease of Implementation

82

Product Strategy and Rate of Improvement

82

Availability and Quality of Training

81

Vendor Support

79

Usability and Intuitiveness

78

Brandfolder Reviews

Ritu M.

  • Role: Information Technology
  • Industry: Apparel
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Oct 2024

Organize Your Brand Assets Easily

Likeliness to Recommend

9 /10

What differentiates Brandfolder from other similar products?

What sets Brandfolder apart for me is its strong focus on brand consistency. The AI-powered search feature is a lifesaver! I can quickly find what I need without rummaging through files. Plus, the easy-to-use interface makes it perfect for us.

What is your favorite aspect of this product?

Brandfolder is a fantastic tool for keeping brand materials organized and easily accessible. We can collaborate more effectively and stay in sync by using this software which makes sharing and making use of assets such as images, videos, and logos very smooth. My personal favorite part of Brandfolder is its AI-powered search. I can find my images and logos in seconds, even when I forget the exact names! This feature saves me so much time and helps me keep my projects on track like in short, I can say that it is a game changer for me.

What do you dislike most about this product?

One thing I find a bit tricky is the pricing. For smaller teams like mine, it can feel a bit steep. While it offers many great features, I wish it had more budget-friendly options. Some functions could use a little more development to match competitors.

What recommendations would you give to someone considering this product?

If you’re thinking about Brandfolder, I suggest first looking at your team’s needs and budget. It’s a fantastic tool if you value brand consistency and efficient asset management. Try it out to see if it fits your workflow. You might be pleasantly surprised!

Pros

  • Helps Innovate
  • Performance Enhancing
  • Trustworthy
  • Unique Features

Lindsay M.

  • Role: Finance
  • Industry: Finance
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2024

Managing assets was not this much easy

Likeliness to Recommend

7 /10

What differentiates Brandfolder from other similar products?

It stands out from its competitors in many ways such as having an intuitive and user-friendly interface. This supports a lot in easily managing large-size assets. Its available AI-powered feature also plays an important role in streamlining the data. Also, its ability to integrate with other parties sets it apart in the market.

What is your favorite aspect of this product?

Its highly visual interface is one of my favorite aspects. It provides real-time collaboration and helps teammates to search and manage the data. Along with giving access to one’s files, it also allows one to share them in branded portals, which is one of its strengths. It offers a wide range of customization options. It centralized the assets and made them available across stakeholders. It creates customized portals for sharing files and also gives analyses of their work.

What do you dislike most about this product?

I haven’t come across any of its negative side yet. It meets all my requirements that are needed for teamwork. It is a feature-rich platform with the latest techniques. Its CDN always keeps the asset up to mark that is not available in other DAMs. It is working well for me.

What recommendations would you give to someone considering this product?

Brandfolder is highly recommended for those who want an advanced digital asset management tool. It offers real-time collaboration which is an essential need for teamwork.

Pros

  • Helps Innovate
  • Performance Enhancing
  • Unique Features
  • Efficient Service

Jason W.

  • Role: Information Technology
  • Industry: Finance
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2024

Why I chose this tool

Likeliness to Recommend

8 /10

What differentiates Brandfolder from other similar products?

Having an intuitive and user-friendly interface attracts users in the market as it does all its tasks and demands of the user simply. It also creates ease for its users whether technical or non-technical, by giving a clean experience. It also offers AI-driven features, which provide users with a quick approach to search based on familiarities.

What is your favorite aspect of this product?

I like many features of it, especially AI-driven functionality. This feature makes it easier and more efficient to catch and assemble digital assets of the user. The visual-based searching including colors, content, and images, aids in reducing the period and boost the efficiency of the work. This feature also facilitates handling large and complex files that require much time and intelligence. It marks it best to give the accurate asset at a moment of click.

What do you dislike most about this product?

It is a complete tool in all aspects whether about pricing, features, user interface, and connectivity. However, the concern about the price has been seen among many people but if one has used it and has gone through all its features, after that he better knows that its price is justifiable according to the available features.

What recommendations would you give to someone considering this product?

This tool is a great support for those dealing with the management of assets. To take full advantage of its capabilities one should learn its basics through the trial period. To explore its features, a demo should be must must-watch. Before using it, first, analyze your needs to get the best for your work.

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Unique Features

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