What is Audiense Insights?
Audiense Insights allows you to identify and understand any audience, no matter how specific or unique it is to conduct social audience analysis. Effortlessly combine numerous filter options when you create a report, such as user profiles, affinities, demographics and job roles, creating highly personalised audience segments.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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84 Likeliness to Recommend
100 Plan to Renew
75 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+88 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Audiense Insights?
Pros
- Reliable
- Trustworthy
- Client Friendly Policies
- Fair
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Data Visualization
Audience Demographics
Conversion Analysis
Customer Journey Modelling
Real Time Workflow Automation
Metadata Management
API Framework
Vendor Capability Ratings
Ease of Implementation
Breadth of Features
Quality of Features
Availability and Quality of Training
Usability and Intuitiveness
Business Value Created
Vendor Support
Product Strategy and Rate of Improvement
Ease of Customization
Ease of Data Integration
Ease of IT Administration
Audiense Insights Reviews
Scott A.
- Role: Sales Marketing
- Industry: Media
- Involvement: End User of Application
Submitted Apr 2024
Tool for audience management and analysis.
Likeliness to Recommend
What differentiates Audiense Insights from other similar products?
This program stands out from others because it has good support and regular updates.
What is your favorite aspect of this product?
I can learn a lot about my followers, tailor my messages to them, find influential people, and study my competition with the help of Audiense Insights, an innovative audience analysis tool. I help businesses enhance their marketing and social media strategies, identify new trends, and segment their audiences effectively. Increased personalization and brand loyalty are two outcomes of my use that boost campaign efficacy.
What do you dislike most about this product?
One thing I don't like about the program is that technical support can differ based on service plan and geographic area. As a result, some users might face delays or insufficient support.
What recommendations would you give to someone considering this product?
I recommend this excellent tool because of its ability to make it easier to understand brands and categories by analyzing their demographic data.
Pros
- Reliable
- Enables Productivity
- Efficient Service
- Effective Service
Please tell us why you think this review should be flagged.
Tony E.
- Role: Sales Marketing
- Industry: Healthcare
- Involvement: End User of Application
Submitted Dec 2023
Give us a total 365 persona view
Likeliness to Recommend
What differentiates Audiense Insights from other similar products?
Ease of use.
What is your favorite aspect of this product?
Developing personalities
What do you dislike most about this product?
Graphics for reporting
What recommendations would you give to someone considering this product?
Added value for social listening
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Kashni S.
- Role: Sales Marketing
- Industry: Media
- Involvement: End User of Application
Submitted Dec 2023
Emotional Rating is skewed due to certain words
Likeliness to Recommend
What differentiates Audiense Insights from other similar products?
We can determine the likability of a prospect and know what the "world" is saying about them. This allows me to make a better judgement on who I will contract to be part of our multi million dollar campaigns. Although the software picks up on certain words that may have gone viral, we use our better judgement to disregard lower rated prospects.
What is your favorite aspect of this product?
The emotional rate - what are people "saying" about this influencer
What do you dislike most about this product?
Not really a dislike, but wish the audiense rating was more accurate on each influencer.
What recommendations would you give to someone considering this product?
It's a great way to keep up with industry trends and have a more in-depth understanding of influencer demographics and target audience.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Trustworthy
Please tell us why you think this review should be flagged.
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